Mobile Ad Network, iVdopia has launched HTML5 video and rich media ad formats for the mobile web: InWAP and PreWAPads.
Up until now, advertisers have been restricted to advertising on WAP sites using only static banners and textual links, which lack the ability to create strong user engagement and interactivity.Bringing its expertise in mobile video advertisingwith HTML5 technology, iVdopia allows advertisers to engage users on WAP sites with dynamic video and interactive rich media ads, including InWAP ad formats –ads that play within the webpage – and PreWAP ad formats –ads that auto-play when a webpage is loaded onto mobile screens.
Jivox Launches ‘BrandGage’.
Bangalore based Jivox, an interactive video advertising technology provider, has announced the launch of ‘BrandGage’ a completely new approach to measuring and optimizing interactive online video advertising. ‘BrandGage’, a new analytics and insight platform, enables brands to determine user engagement at different stages in the purchasing decision process in real-time, delivering critical insight into campaign effectiveness.
Each Jivox ad is automatically pre-instrumented with analytic tags that report back to the Jivox platform several hundred million events per campaign, relating to user interaction with the video ad. BrandGage collects this user engagement data in real-time from its interactive video ads and uses sophisticated, patent pending algorithms to determine user intent and what stages of the purchase funnel they are likely to be in awareness, consideration, engagement or intent to purchase. Connecting advertising with purchase intent in real-time eliminates the limitations of current approaches and raises the bar for online video advertising measurement and performance. [details here].
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