Tuesday, January 11, 2011

Salisbury Steak, A Voice Actress And AR

A restaurant chain-store Denny’s Japan [J] is running a campaign for Salisbury steak (“Hanba-gu” in Japanese, which came from Hamburger steak) using AR and a popular voice actress Aya Hirano [J].

Aya Hirano is a very popular voice actress(“seiyÅ«”) and J-Pop singer. She is known for her role as Haruhi Suzumiya in “The Melancholy of Haruhi Suzumiya“. Denny’s Management company SEVEN & i Food Systems [J] released two AR applications on this campaign.

D Silver AR and GAME

D Gold AR and GAME

*There are not only the iPhone applications but also Android applications.

When you read a menu at the store, you will find an AR marker.

Then, let’s try “D Silver AR and GAME”.

The application’s top page,

Let’s start the camera!

CG animation of Aya Hirano appears when the AR marker showed on your smartphone camera.

Then, the screen changes into the menu introduction.

While I played and watched the AR contents, Salisbury steak dish I had ordered arrived. (I forgot to take the dish photo!)

When you pay, they will give you you an AR card.

Now I try the other app “D Gold AR and GAME”.

The different version of CG Aya Hirano animation appears. She moves and talks!

Then, the application changed to a serial code input screen.

You put a serial code from the AR card,

You can watch special movies of Aya Hirano. There are four patterns in all, but the AR card is given at random. So if you want to watch all movies, you need to repeat going over and over to Denny’s.

The AR cards will be available until January 23. Contents will be viewable until the end of January.


Link to full article

Japan’s Kickstarter-like Online Patronage Platform Campfire To Be Launched

Japanese famous two serial entrepreneurs/web service developer unveiled they would jointly launch a U.S. Kickstarter-like online patronage platform for creators, called Campfire[J] very shortly.

Unlike a social lending service nor an online donation platform, the service gives creators and artists money raising opportunities for their new projects by collecting a small sum of money online from those who are interested in the projects.

If you raise money for a project, in return, you’ll be able to obtain a complimentary from creators/artists of the project you support, otherwise you will be kept updated with what’s happening on it.

Campfire is expected to be founded by Mr. Kazuma I-e-iri[J] (@hbkr[J]), a Fukuoka native and serial entrepreneur who’s known for having founded Tokyo-based leading blog platform operator Paperboy & Co.[J], and Mr. Kohei Ishida[J] (@kohex[J]), a web service developer of  Noryokumura[J] or a harvest home delivery service from your favorite rice farmer based on an annual contract of cultivating rice fields on behalf of you.

See Also:


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The Good, The Bad and The Ugly [Open Government, Wikileaks & People]

All this time we have avoided snatching a pie from what every other for-profit media has been focusing on: Julian Assange. We decided to focus elsewhere. To focus on the fact that there is Wikileaks today. Why is there a need for such an agency and how there is more positive to the fact the whole thing happened the way it did, than it shouldn’t ever had.

First of all not many people knew that the cables existed. Not until #cablegate happened. SIPRNet was there, a parallel network of routers to transmit classified information (up to and including information classified SECRET) by packet switching over the TCP/IP protocols in a ‘completely secure’ environment. Well now at least we have it on Wikipedia with enough notability! Well technically speaking SIPRNet is secure, and a very expensive investment for US (in the name of security). But does all that security formula work against a human being? No. A human can easily and forever infiltrate any system to bring out information from even the most securest ones. Sometimes even at the cost of one’s life, peace of mind.  Like the young soldier Bradley Manning did.

No form of technology (or law) is designed to handle a human who chooses to act in favor of something. We will have to design & build Skynet and give all the control to machines to avoid human infiltration. A virtually human-less system, not for consumption by people!

SIPRNet is not the only other form of alternative Internet. There is SWIFTNet for financial transactions on which the banks rely. Society for Worldwide Interbank Financial Telecommunication – SWIFT is used for wire transfers, letter of credits, business guarantees etc. in which a format/protocol is defined for diverse transactions of commercial nature. The trust is reposed between the banks acting on behalf of organizations. SWIFTNet is considered a very functional, secure and standardized form of business payment transactions. More than anything else. But is it hack proof? Well technically yes it cannot be hacked from the outside, but the information about transactions can easily be passed outside the bank by another human. It can, it could and it is alright even that way.

So why did SIPRNet ever feel it was human proof? Ever? It has been hack proof yes, but not human proof! That is because if a soldier FEELS that something is wrong with the officers above him and the system is hopeless, and that his childhood education taught him to say the truth and nothing but the truth, then why would he NOT choose to pass the information to the world? You think it is going to be his fear for life – but then he is a soldier, right? Catch – 22.

The Good:

Wikileaks’ disclosure of redacted cables is a great example of forced transparency on an empire that stood tall over centuries of closed operations. That is the good part, believe me. Wikileaks does an amazing job of opening eyes of the international community. It shows how the decision-making process at Pentagon, which is traditional in nature, is pretty much broken and needs a fix. As much broken is the military protocol in this video where they kill innocent civilians from above.

Guess why this happens from Sarkari Babus all the time? Be it in India, America or elsewhere? It is because the traditional systems of Governments every where are closed and lack evolutionary thinking. No one knows what the other is doing or hiding. The systems, the laws and the people in management are built on a ethos of a gone by era. Absolutely not social. We can actually see the frustration of people trying to say something through comments on blogs, twitter, forums, Facebook etc. and yet even after the leak some dork in US said that cables are still a “state secret”. A lot of commentary over the world says that probably India, Russia, Myanmar, China, Bangladesh,Vatican and every other goddamn country needs openness too.

May be we all need Wikileaks in our countries, just like America does it today.

Why so? Have people lost faith in truthfulness of their leaders, traditional media and political structure? No. That is not the right answer. The answer is:

The Bad

Here comes the bad part: The political decision-making is prone to hijack from the inside. A handful of under-meritorious and under-nourished people can twist and interpret data in favor of policies that mankind would otherwise choose to reject. Crowd does not have access to the Government data, even though crowd owns it, and the select few who do, choose the destiny of hundreds and thousands the wrong way from far flung places. That’s when stories of misdeeds come up and are tossed in media soon to be forgotten by yet another fresh story.

In the recent instance of #cablegate we even came across several articles from accomplished newspapers with loaded lines like “embarrassment for America” and so on. Such lines are intended to flare up individual anger. At best it increase the ‘crap index’ of the world. Is it really an embarrassment for America? No absolutely not. It is not an embarrassment for America nor Americans because not everyone in USA favored the war or killings in west Asia. In fact looking at the reactions at TechCrunch, Mashable and NYT and hundreds of American chronicles it is evident that only a handful of people (read Paul Carr) are trying to play down the role of Wikileaks.

In yesterday’s post it was quite annoying for many readers of TechCrunch (includes me) to see Paul Carr writing sweeping articles against Julian Assange. The comments on the other hand seemed totally in favor of Wikileaks. Some even read like “Guess how Assange kicks your a** without writing even one article about TechCrunch“, “Welcome to Fox news of Tech” and so on! Excepting the fact that Europeans love Assange and Paul Carr is the only Brit on American bread – TechCrunch – it does not seem distant to judge the rational as to why Techcrunch is pushing Paul’s ideas? Any other clues, readers? Please correct me if I am wrong.

The Ugly:

From these incidences flow a simple logic that IF SIPRNet == North Korea  THEN the people behind the walls are Innocent North Koreans who believe in their leaders and have no clue about what is wrong within. Government is like any other process based entity with a very large team. It is fraught with typical and sometimes stupid Corporate inefficiencies which our generation has discarded long time back. Unfortunately these inefficiencies give the twisted a chance to misuse power and eventually end up bringing a bad name to the Government. That is true in this instance for United States. And in others for all Governments (even Corporates). The ugly truth.

If it was not for inefficient distribution of power, we would never have witnessed the Holocaust. Same is true for other religious conflicts around the world. In our opinion Wikileaks is a wake up call for the world. Does it really makes sense to force a premier of a relatively poor country and buy him out to accept that bombs dropped on his civilians are his own and not imported? Or that psychos & weirdos are – many cables say such things about premiers on the other side – leading some of the biggest countries out there. And that war is a twisted American reality to what is happening at Afghanistan. Or Iraq.

Its time to open up voluntarily.

Without Wikileaks how could we have ever known about all this? Without sex, lies and videotapes would there be even a Wikileaks today? The greater good is that everyone knows about it all.

What do you guys think?


Link to full article

Sakshat Tablet, the $35 Tablet From India to be a Reality Soon

Sakshat Tablet, the brand name for the famous $35 Laptop will be launched very soon (Jan 10th was the scheduled date) for a price of Rs, 1,500/.  The tablet will be launched by HCL Systems and has been tested at IIT Rajasthan.

Aside, it’s important to note that the $35 tablet from Indian government comes at a discounted price (just like PDS) for Indian Colleges/Universities and the retail cost (if at all the tablet is made available) will be much more – so maybe, we should stop calling it a $35 tablet (and that’s why the brand, Sakshat).

Key Specification of Sakshat Tablet

HardwareIndia-35-dollar-tablet

  • Rugged casing with a rubberized feel
  • Wi-Fi enabled
  • Fixed Ethernet capability
  • Mini and Full USB
  • MiniSD Card Slot
  • Sim Card Slot
  • Video Out
  • Headphone Jack
  • 2 GB of Memory using Memory card
  • 2 Watts of power consumption with solar charging option

Software

  • Android Operating System
  • Educational software developed at Indian Institute of Technology
  • Web browsing, video conferencing and word processing software

Recommended Read: OLPC Founder’s Advice to Indian Government – “Make an inexpensive tablet, not a cheap one.

[Image credit: wikipedia]


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Yahoo India Education Launches Comprehensive College Listings With Crowd Sourced Ratings

The admissions season is close and we will see the rat race heat up with students trying to get into the best colleges of India. With a drastic demand/supply gap in quality education, there will be a lot who won’t make it to known colleges and courses and would be searching for best option from amongst the few choices they have. All this is going to be the cash cow for education portals like Shiksha, Education Times etc.

Trying to cash in to this huge seasonal traffic, Yahoo India has launched its own education portal. The portal has comprehensive data on college, courses and exams. The data is powered by MingleBox (MingleBox had changed strategy from being a social network to a education portal) as of now. Yahoo is trying to build a review/ratings database of colleges by crowd sourcing from its huge set of users.

The data as is coming from MingleBox which in turn is nothing but copy/paste from the official site of the colleges. Given the neat UI and huge base of users, Yahoo might be able to pull it off though.

Education search being a one time thing there is no stickiness amongst users and the fight boils down to a pure SEO play. But without any editorial content and little to no user generated content for most colleges, none of the current sites really add any value in decision making. Students go by offline recommendations of neighbors and friends.

Between all this, what is MingleBox really trying to do? By providing the data to a better ranking site, aren’t they killing themselves?

What’s your take on the state of education portals in India? Have any of them been useful to you?


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Jobs: Business Development Manager, Software Developer, Design Experts, CTO [and more]

It’s raining jobs and here are some of the wonderful startup opportunities – across the country and across various roles.

Job Title Location Specification

Business Development Manager

Bangalore, India - Build and manage the pipeline of prospective merchants. This involves aggressively following up, gathering requirements, clarifying specs and finally closing the deal.

– Generate new business through innovative and strategic approach. Identify and create marketing pitch, selling materials to target specific vertical segments.

– Devising & implementing marketing plans & activities. Active participation in various forum postings & forum discussions representing TringMe.

Software Developer (.Net / C# / ASP.Net / Win Forms) Mumbai Bachelors or Masters degree in Computer Science / Computer Engineering
- Atleast 2 years experience developing in C# or Java
- Some database experience

Developers , design experts

Mumbai Interest in hacking , problem solving , building innovative products , evaluating new open source technologies , submitting plugins/addons to the open source community

Software Engineer (Frontend and backend)

Mumbai (or remotely if you prefer to not relocate) We’re looking for smart computer science engineers who can understand complex systems, design and implement the backend for web applications using technologies like Google AppEngine, Flask, Django, Php and/or work on the frontend development using HTML, CSS, Javascript.

Senior Systems Architect

Hyderabad,India 1. Drive Product Development and Manage System Architecture
2.Work with Developers to design and build system
3.Manage SLDC and Application Lifecycle
4.Folks who do not want to program need not apply
CTO Ahmedabad Baaju are currently looking for an exceptionally talented and creative CTO to oversee and manage the Baaju mobile development team.

[To reach out to India’s early adopter/geeky community, submit your job requirement here]


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