LiveJournal just announced that they have appointed Singapore-based digital publishing house, Tickled Media to be their official representative in Southeast Asia and India. Tickled Media is behind properties like TheAsianParent, Singapore’s largest online parenting magazine.
Tickled Media’s role will be to create local country homepages for LiveJournal in Southeast Asia just like how there is LiveJournal.com and LiveJournal.ru:
As part of the agreement, Tickled Media will also create a local sales presence.
Originally a journaling network, LiveJournal morphed into community-driven destination sites. Today, Singapore is LiveJournal’s fifth largest market by audience, attracting over 1M unique visitors a month from Singapore – a fifth of Singapore’s population.
According to Roshni Mahtani, Managing Director of Tickled Media, “Apart from being a popular mainstream blogging platform, LiveJournal is the portal of choice for female blogshop owners”. These Singapore users are using LiveJournal for “sprees” or “flea (markets)”. Such social shopping communities are where users can take part in bulk purchases and mass orders or buy second-hand items.
LiveJournal’s parent company is SUP Media, based in Moscow (Russia) and San Francisco (USA). Annelis Van Den Belt, CEO of SUP Media sees Asia as its “next big market” as social media is “experiencing tremendous growth”. She continues, “Partnering with Tickled Media with their local online expertise and strong advertiser relationships offers LiveJournal the ideal platform to expand our presence and have a competitive edge in the region.”
Running multiple localized sites of a brand is not new to Tickled Media, having seen much success with its flagship Singapore property, that TheAsianParent.com expanded to India and Indonesia more than a year ago. TheAsianParent Philippines also followed.
Tickled Media is supported by Tigris Capital and also handles online campaigns for both local and multinational companies in the region such as Nestlé, Pfizer and PropertyGuru.
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