Groupon entered Indian market (with SoSasta acquisition), so it won’t be long before its competitor, LivingSocial enters the Indian market too. We just spotted an ad (Google adsense) that targets LivingSocial’s Bangalore landing page, i.e. www.livingsocial.com/Bengaluru. (you can see the ad on pretty much any page that targets ‘deals’ keyword, assuming that you are visiting the page from Indian IP for Google to deliver these ads to you).
Unfortunately, the page doesn’t really exist (you end up giving away your email id to LivingSocial) and there are no deal/details on the page (except for a custom logo).
Given that Groupon’s SoSasta acquisition has been a namesake Groupon acquisition, does it really make sense for LivingSocial to enter a new territory which brings in newer ways of closing deals? That is, the standard telesales route doesn’t really work in India and Groupon India, for whatever it is worth hasn’t really done any different job vis-à-vis several other Groupon clones that exist in India (read: The Super Duper List of Groupon Clones in India [28 and counting]).
As far as LivingSocial is concerned, it seems like they are testing waters and collecting email ids for future use.
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