Mobile ad optimizer and mobile advertising company Smaato announced yesterday the launch of new SDKs that support rich media ads on mobile phones and tablets. The SDKs enable application developers to build more interactive banner and full-page ads in new formats.
Smaato offers clients access to over 60 ad networks and 30,000 developers and publishers in more than 220 countries, as well as mobile analytics and ad operation management tools. Publishers or developers that register with the company could earn between 70 to 90 percent of the net revenues generated on their website or app.
The company is headquartered in Redwood Shores, California and has offices in Singapore, Hamburg, and Germany. It is an active member of the Singapore Infocomm Technology Federation (SITF), Mobile Marketing Association, and the German Federal Association of the Digital Economy (BVDW).
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