Indonesia’s largest online game entertainment publisher in Indonesia, Lyto, has partnered with Live Gamer, a micro-transactions solution provider to allow Facebook Credits to be used. Through this partnership, PT. Lyto Datarindo Fortuna became the first Facebook payment partner in Indonesia.
With this deal, Indonesians using their Game-On prepaid cards can buy Facebook Credits, which could be applied for a wide range of games and applications on Facebook. The card, which was launched in 2003, is already Indonesia’s most popular prepaid game card with about 10 million Lyto gamers using it, and this latest partnership with Facebook – which is the world’s second-largest user base at an estimated 38 million users — would only strengthen its position. The card can be purchased in Internet cafes, convenience stores and shopping malls.
Lyto, which publishes a variety of games including those in the RPG, RTS, and casual games, is Indonesia’s biggest online game community with 12 million users. Live Gamer’s payment solutions, on the other hand, is used by over 95 million users in 60 countries and is employed by a variety of platforms including Facebook, Electronic Arts, Indy21, Namco Networks, REAL Networks and THQ.
The arrival of Facebook Credits here marks an increasing presence of the virtual currency in South East Asia, following its launch in Malaysia on June 27.
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