A week after announcing their new Music Store app for the BlackBerry Playbook, Research in Motion (RIM) took the stage in Singapore again to announce the release of the new BlackBerry 7 operating system for their smartphones. Together with the OS 7 came three spanking new phones. The best description I have seen for the phones came from Twitter user @paulmah who summarized them in a single tweet, “3 new BB models on OS7: Torch 9810 (Faster Torch 9800), 9850 (Touchscreen only Torch) & Bold 9900 (Superslim Bold w touchscreen)”.
RIM announced at the event that their thinnest BlackBerry smartphone yet, the BlackBerry Bold 9900, will be available in Singapore from all three telcos on September 1. This makes Singapore the first country in Southeast Asia to get the latest BlackBerry smartphone offering. Other then new designs, souped up hardware specifications and a new operating system, the BlackBerry smartphones will also be equipped with the latest BlackBerry browser which RIM claims to be significantly faster and provides a more fluid web browsing experience. The browser is also optimized for HTML 5.
Some of the features that we really liked was the advanced sensors in the smartphones that enabled new augmented reality applications to be used on the phones. One of such applications is Wikitude which is integrated with BlackBerry Messenger 6 and will provide users with greater interaction experience with their friends through cross-application connections. All this is in line with RIM’s focus on the community, providing the right experience and giving users the choice.
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