This week was a big one for Research in Motion (RIM), having launched several new BlackBerry models running the new BlackBerry 7 OS. It was announced on Tuesday, August 23 in a press event in Kuala Lumpur that devices running the new OS, the BlackBerry Torch 9860 and BlackBerry Torch 9810, would be available in Malaysia starting September 15, along with the previously announced BlackBerry Bold 9900. At the event also, the media were treated to a preview of the new Curve 9360.
Among the enhancements that come with the new BlackBerry 7 OS is a faster web browser that incorporates the advanced WebKit browser engine that RIM claims to be 40% faster than BlackBerry 6-based smartphones and up to 100% faster than BlackBerry 5-based smartphones. Other features are optimised HTML5 performance for better gaming and video, as well as the integration of augmented reality applications into BlackBerry Messenger.
Watch the presentation of BlackBerry 7, as given to the Malaysian media, below:
And how has BlackBerry 7 fared so far in the US? According to RBC Capital Markets Managing Director Mike Abramsky, checks across 40 retail stores across the United States revealed that the majority of subscribers who purchased BlackBerry 7 smartphones during their first two days were upgrading from older BlackBerry models rather than switching from other platforms.
In the note to investors, Abramsky wrote that while BlackBerry 7 device sales could have a positive impact on RIM’s earnings, sales alone isn’t likely to reverse the negative sentiment surrounding RIM that is common among investors. The success or failure of upcoming QNX devices expected in 2012 will have a much greater impact with investors, he added.
Link to full article