Friday, September 2, 2011

Wikileaks: S’pore government’s top-down approach to entrepreneurship

Unless you’ve been living in a cave (or too busy working on your app), you would know that Wikileaks has released all its diplomatic cables — 251,287 of them. For Singapore alone, there are 700 cables obtained from the US Embassy.

Those looking for scandalous information that will rock the nation will be disappointed — no heads are set to roll. But one cable is of interest to entrepreneurs: Created in 2007, the document charts the Singapore government’s push towards supporting innovation and entrepreneurship, and the obstacles they face in driving the country towards a knowledge-based economy.

An extract of the cable follows:

Creativity by Fiat

2. (U) A strong record of economic success notwithstanding, Singapore’s leadership recognizes that further growth will depend on finding economic advantages over the rapidly growing and low-cost economies of China, India, and ASEAN neighbors. As a developed nation, Singapore must also compete with other developed economies. To continue thriving, the GOS (Government of Singapore) believes that Singapore must transform itself from an efficient platform for manufacturing and logistics into a global, knowledge-based and more entrepreneurial economy. With a small population, no natural resources, and a trade-heavy economy, the GOS is acutely aware of the need for Singapore to develop a strong entrepreneurial class that can adapt.

3. (SBU) Pursuing the objective with its usual vigor, the government is pouring in resources. Prime Minister Lee Hsien Loong chairs a Research, Innovation and Enterprise Council (RIEC), established in 2005 to promote R&D and innovation in ”strategic” sectors of the economy. In 2006, the RIEC announced it would provide $916 million (SGD1.4 billion) over the next five years to fund entrepreneurs. Also in 2006, the Ministry of Trade and Industry (MTI) unveiled its Science and Technology 2010 Plan (STP2010) which commits $4.9 billion (SGD7.5 billion) over the next five years to encourage raising R&D spending to 3 percent of Singapore’s GDP by 2010.

The Challenge

4. (SBU) GOS efforts to promote entrepreneurship continue to encounter a risk-averse Singaporean mindset, government domination of the economy, and discouragement of critical thinking and inflexibility in the educational system. The 2007 Global Entrepreneurship Monitor Report (GEM) showed that, among the surveyed OECD and developed economies, Singapore was consistently below the mean for all indicators of social and cultural attitudes toward entrepreneurship. For example, only 57.8 percent of Singaporeans believed that new business success was accorded high status in their country, compared to an average of 66.2 percent among all the countries in the survey, ranking Singapore 21st of 24.

Government Itself a Cause

5. (C) Entrepreneurs continue to face obstacles in a number of sectors in the form of Government-Linked Corporations (GLCs), which account for nearly 60 percent of the national GDP. Temasek Holdings, the government’s investment arm, is by far the largest investor in Singapore, with an estimated 50-percent stake in Singapore’s GLCs. GLCs often compete against each other in key markets, making entry by an independently-held company difficult. For example, SingTel and Starhub, both Temasek Holdings companies, compete directly in the wireless service market and will soon do the same in the cable television market. The strong GOS role in directing the economy likely has the unintended result of ”crowding out” natural economic development, according Dr. Sha Reilly, Chief Knowledge Officer at the National Library Board (NLB), which has a mandate to encourage creativity and
entrepreneurship among young Singaporeans. She believes Singaporeans look first to the government, rather than the private sector, to be the innovation leader.

6. (C) Small and medium sized enterprises (SMEs) — a potential source of innovation and commercial nimbleness – find it difficult to secure financing for their businesses since financial institutions, accustomed to an abundance of large corporate customers, are reluctant to lend to riskier SMEs. The 2007 GEM report ranked Singapore 17 out of 21 countries for venture capital availability. The Singapore Stock Exchange (SGX) is similarly inhospitable to SMEs, with many Singaporean entrepreneurs opting to list in other countries. SGX Executive Vice President Lawrence Wong told us that the SGX targets SMEs with a capitalization of SG$500 million to SG$5 billion ($327 million – $3.27 billion). Wong characterized the amount as “not a lot,” but it does put SGX listing out of the range of many SMEs. He says a GOS proposal to develop an exchange catering to smaller firms was ”still under discussion.”

7.(C) While the government has allocated various funds to encourage SMEs, a number of business leaders told us that funding is still inadequate. They suggested that even if sufficient funding were available, it would still take at least a generation before an entrepreneurial culture would truly take root. Of the $4.9 billion STP2010 budget, less then two percent has been allocated for SME financing. Inderjit Singh, a Member of Parliament and an entrepreneur, told us that the proliferation of entrepreneurial schemes for SMEs was “government lip-service that fails to address the critical need to divest GLCs and open markets.”

Political System Discourages Risk-Taking

8. (SBU) The GOS’s tight political control and the “habits of constraint” it fosters have inhibited the development of an entrepreneurial spirit and risk-taking culture, according to Nominated Member of Parliament Kum Hong Siew and others. G. Jahyakrishan, Assistant Director of International Enterprise Singapore (IE), a government entity responsible for helping Singaporean companies grow globally, believes that a prevailing atmosphere of restraint “subtly” leads to less risk-taking behavior by firms and individuals. Siew believes the government’s attempt to encourage economic risk-taking while limiting political and social freedoms is unsustainable because it discourages the kind of critical thinking required for entrepreneurship.

Education System Not Helping

9. (C) Singapore boasts a highly competitive and well-regarded primary and secondary education system, but the number of Singaporeans completing a tertiary education is relatively low. Only 23 percent of Singaporean students entering primary school complete a degree at a local four-year university. In other knowledge-economies such as Japan’s, around 50 percent of students complete a university degree. However, according to Cheryl Chan, Assistant Director of the Planning Division at the Ministry of Education (MOE), the government does not plan to encourage more students to get a higher education. The university enrollment rate will continue to be maintained at 20-25 percent because the Singaporean labor market does not need everyone to get a four-year degree, she asserted.

10. (SBU) Singapore’s education system has been criticized for being heavy on memorization and light on critical thinking and creativity. Based on the British model, the system is highly test-focused and separates students (a process referred to as “streaming”) at an early age between high, middle, and low achievers. The GOS has slowly begun to introduce greater flexibility into the system by allowing ”streaming” in subjects (rather than based on total average scores) and has created new magnet schools focused on mathematics, the arts, and sports. But there are only three such schools, and the overall education system has changed little.

Some “Strategic” Sectors Suffer

11. (SBU) Growth in the “strategic” media sector may be hampered by limits the government sets on freedom of speech and expression. Filmmakers such as Martyn See (reftels) or productions that touch on sensitive issues often find their distribution and broadcasting rights disapproved by the Media Development Board (MDA), a governmental agency responsible for regulating and promoting media industries. Cheah Sin Liang, Deputy Director of International Relations at MDA, admitted to us that the GOS’s tight control over controversial political, religious, or social topics does limit growth in the media sector, but argued that such controls are necessary to prevent negative social consequences.

12. (SBU) Singapore’s approach to promoting R&D development in the biomedical field, another government-identified
“strategic” sector, has also been criticized by foreign education specialists as too focused on quick economic gains rather than fostering the “holistic approach” necessary for sustained innovation in science and technology. Dr. William Broady, President of Johns Hopkins University, told the local press in January that in order to be a leading center for R&D, Singapore had to get away from “trying to measure short-term economic returns. There has to be a mindset change… in tolerating and being comfortable with failure and ideas that don’t seem to be going anywhere.” (Note: Johns Hopkins stopped development of a $53 million (SGD82
million) Biomedical Sciences research unit after its Singapore Government partner, A*Star, accused Johns Hopkins of not meeting performance benchmarks. End Note.)

Casinos, Kumar and the Crazy Horse

13. (SBU) The GOS appears to recognize the need to give citizens freer rein in order to foster creativity and entrepreneurship. Unwilling to loosen political controls, it has focused so far on easing social restrictions. The government made a highly controversial decision to allow casinos, and has awarded contracts to open two integrated resorts in 2009. Kumar, a popular transvestite nightclub comedian whose material focuses on taboo subjects including race, sex and the foibles of government personalities, has been allowed to perform on television and in public venues. Singaporeans returning from long stays overseas have told us of being shocked at the mushrooming of racy billboard advertising. MDA’s Cheah pointed to the opening of the Crazy Horse French Burlesque in December 2005 (which subsequently closed in January 2007 due to poor attendance), and to the ”success” of the Singapore Biennale (an arts festival) as further signs of greater social openness.

Comment

14. (C) Ever thinking strategically, Singapore’s leadership will keep pushing innovation in order to stay competitive in a rapidly changing Asia. To its credit, the government appears to recognize that its own penchant for control – however enlightened its policy choices or soft its authoritarian touch — may be at odds with the kind of free-wheeling atmosphere it needs to achieve its economic objectives. Time will tell whether it can promote creativity, critical-thinking, and innovation in society by loosening up on social issues and tinkering with the education system while keeping politics in quarantine. One way or another, Singapore’s flirtation with openness will provide another interesting chapter in its unique history as a social-engineering petri dish.


Link to full article

The future is shiny for Asia’s mobile apps ecosystem

For mobile app developers in Asia, the near future presents tremendous opportunities to capture a wider audience. That’s because Asia appears to have insane growth potential when it comes to mobile devices and applications, if what recent studies and experts have been saying are true.

The latest voice to add to this optimistic choir is a joint study by Google and Ipsos, which found that the Asia Pacific region as a whole has the highest mobile phone penetration in the world. Asians also display a willingness to shop and play on their devices, more so than other people.

The report, Smartphone Research on Mobile Internet and Market Trends, spanned 11 markets in Asia Pacific and 19 elsewhere. Conducted from March to July, it compiled about 30,000 responses in total.

More interesting nuggets to salivate on:

  • More users in Asia Pacific (sans Australia and Malaysia) find their smartphone more interesting than TV as compared to US.
  • Four Asia Pacific markets have a higher smartphone penetration rate than the US (31%). They are: Singapore (62%), Australia (37%), Hong Kong (35%), and urban China (35%).
  • Over 80% of smartphone owners in Indonesia, Australia, and India are using it for the first time. This indicates that the smartphone phenomenon is a new one.
  • Singaporeans, Japanese, and Koreans are glued to their smartphones more than Americans, bettering them at surfing, emailing, searching and video sharing (just look at the number of people flirting with their phones on Singapore trains). Other markets, however, lag behind the US, although this may change as more users clamor for a smartphone.
  • Singaporeans are the undisputed kings of mobile social networking, beating every market studied.
  • Thailand, Singapore, and Indonesia are the keenest online mobile shoppers around, beating the Americans. Malaysians are visible in the rear-view mirror. Incidentally, while Singaporeans are prolific online shoppers, a recent eBay study has shown that they are busy exporters as well.
  • Developing markets are “determined to use more apps” as compared with developed countries around the world. For instance, roughly 60% of Malaysian, Thai, Indian and Indonesian consumers plan to use more apps, versus only 39% from US and UK consumers and 45% from Japan.

Shiv Putcha, mobile market analyst at Ovum and author of the report, warns that mobile operators must plan for a future surge in mobile Internet traffic. Otherwise, they could encounter poor service quality and falling revenue. Ovum has predicted that small-screen devices like the iPhone will account for 77% of all mobile broadband connections in emerging markets by 2015, or about 1.6 billion connections.

That’s about the population of China and Indonesia combined.

While smartphone usage in Asia Pacific is certainly growing at a phenomenal pace, app monetization has not quite caught on as compared to the West. At the recent Apps World Asia 2011 held in Singapore, Thomas Clayton, CEO and president of Bubble Motion, a social media messaging app developer, dished out some statistics at the start of a session he was chairing.

In-app purchases in Asia are still quite low compared to the US. In China, only about 30% of users buy items from an app while the rate in the US is much higher, at 70%. Ashwin Venkatraman, director of mobile payments at InMobi, a global mobile ad network, noted that Asians also appear more reluctant to pay for apps and would rather download them for free (see article).

Americans are generally more willing to pay for apps than Asians. Photo: Glen Bledsoe

He attributed this to the fact that in the US, Apple started off charging for apps on its App Store, which meant consumers became used to the idea. In Asia, on the other hand, consumers are quite used to the idea of getting apps for free and are reluctant to pay. In-app purchases would become the favored way of getting Asians to part with their money.

However, Ashwin also noted that while the percentage of willing payers in Asia may be low, their sheer volume and growth more than makes up for it, which makes Asia an attractive market for app developers. On the other hand, mobile apps purchases in Western countries are either plateauing or declining.

The recently released report and the numbers cited by the speakers dovetails with other timely data point to the same trend.

For example, the MEF Global Consumer Survey revealed that 84% of Singaporeans have used their smartphones to research on or purchase goods, while 63% of Indonesians have sent airtime remittances via mobile.

Meanwhile, the International Data Corp is predicting that by 2015, about 21 million units of tablets will ship to 13 major Asia Pacific countries.

That’s a staggering 10-fold growth from 2010 — which means more work for the tablet undertaker. Expect a boom in the used tablet market soon.

On the flipside, the explosion in mobile devices and apps doesn’t mean app developers will have an easy time making money. Market fragmentation is a problem faced by ambitious Asian developers, and it will be even more so in the near future.

Consider the diversity in Asia Pacific countries. Distributing your app in Indonesia is different from doing it in Singapore and especially China– which has an entirely different app and social media ecosystem altogether. Entrepreneurs will also have contend with different languages, cultures, and device preferences, making what I call “parachute entrepreneurship” an unwise practice.

If you’re an American, for instance, don’t expect to take your preconceived notions and methods to China and expect your app to take off. Partnerships with local firms will become essential, and so is intimate understanding of local culture. Groupon learnt this the hard way, when its Super Bowl ad pissed off many Chinese for its reference to the Tibetan issue.

As long as you pair an understanding of local nuances with a killer app and sharp business instincts, it looks like Asia could be your potential goldmine. For the longest time, Asia has been caricatured as savers while the West as spenders. But as one economist mentioned, we are seeing a re-balancing of the global economy where consumer spending by Asians will grow astronomically — akin to the period just before the Asian Financial Crisis in 1997.

The only difference? Mobile app developers weren’t around then to cash in.

Top photo: Miki Yoshihito


Link to full article

Red Alert! Tencent Joins Android App Stores Competition

Lacking of paid apps and additional business models, and facing a tough competition from tens of similar services, as we predicted back in April, most Chinese independent Android app stores will have a hard time sooner or later. GFan is the only one we heard recently raised $5 millions and the others such as NDuoa (early invested by Shanda), eoeMarket etc we don’t even know what they are working on. And we even heard that one popular Android app store has been acquired by a giant at a cheap price (as it’s running out of money). Unfortunately, now the situation is even getting worse, the super giant, Tencent, just released its own Android App Store.

As always, Tencent is very good at the products. Its app store, named Tencent App Center has a nice UI and the user experience is good too. And Tencent is also very smart, unlike other app stores, its App Store comes with friends sharing and commenting feature. In other words, if you log into the app center with your QQ account, you would be able to see what apps have been downloaded by your QQ contacts, and their comments on those apps. You can also rank the app, share it on QQ, email or SMS. The idea is similar to FrienzApp, Chomp, AppGroovs etc but the obviously difference is that Tencent App Center has a hundreds of millions of QQ users already standing by.

So how to make money for both Tencent and developers? It has to be mainly from ads. MobWIN, is Tencent’s mobile ads service.

Related posts:

  1. The Falling of (Some of) Chinese Android App Stores
  2. MediaTek $100 Android Phone is Coming, Game-Changing for Shanzhai Phone Market?
  3. Tencent Joins Force With Zynga to Bring CityVille to China


Link to full article

China Mobile Taps Into Free Text Messaging Market With Feiliao

The crowded Kik-like service market is seeing fiercer competition as China Mobile, the largest operator in the world in terms of revenue and subscribers, announced releasing its own free text messaging product Feiliao (飞聊, means Flying Chatting in Chinese) on weibo.

According to the weibo post, Feiliao is based on Fetion, the largest and most profitable operator’s IM effort. Feiliao will support iOS, Android and Symbian with an imminent beta release.

As other Kik-like services, Feiliao will let users send free text messages for free, regardless what operators, mobile phones and mobile OS they are using.

This is interesting. When Kik first came out with a whopping 1 million users in 15 days after its debut, Ted Livingston claimed that Kik will “kill SMS” eventually. Then Kik clones sprang up in China, to name a few,  Weixin(by Tencent), MiLiao (by Xiaomi Tech), Youni (by Shanda) and the lately Kouxin (口信,means oral message in Chinese, by Qihoo 360). People are speculating that how operator will react as those apps are undermining one of their largest profit channel: SMS. Especially in China, Chinese people have a craving for SMS with 825 billion text messages sent in 2010.

However, Chinese operator seems to take it amazingly well by adapting to the trends rather than stifling those services. China Unicom launched its free-text messaging service Wo You (沃友) couple weeks ago. Now it’s China Mobile’s turn with Feiliao. At present we have little knowledge regarding how much effort China Mobile will put into Feiliao nor do we know how determined China Mobile is to operate the service if by any chance it gets so popular that might even threaten its SMS business which is very profitable. Maybe let’s just wait and see if operator will kill SMS on its own, though this will be the most unlikely case for China Mobile or any operators.

So the paradox seems like a Sophie’s Choice. Just as we were wondering:

1. If operators operating Kik like services, they want it to be prevailing or not?

2. If the service appeals to customers, more and more people are using it, what about their fruitful SMS service?

Maybe China Mobile’s field trial will give us the answers to all those questions.

 

Related posts:

  1. Qihoo 360 Releases Mobile Messaging Service Kouxin
  2. China Mobile – losing its influence
  3. China Unicom official launch Mobile Payment by year end


Link to full article

WordPress Japanese Official Character Gets A Name

WordPress set [J] its Japanese official character in February 2011, and held a naming contest [J] recently.

Wapuu's character is copyrighted by the creator Kazuko Kaneuchi [J], but the license is the same as WordPress, GPL version 2 or any later version.

Six Apart, a blog application rival who led WordPress by Movable Type and TypePad in Japan, made [J] a mascot for TypePad, named Topf, in 2005 [J].

Toph is still used [J] by Six Apart for campaign.

See Also:

Firefox Japanese mascot Foxkeh



WordPress Japanese Official Character Gets A Name


Link to full article

99Bill Reveals a Square-like Mobile Payment Solution Named Kuaishua

99Bill, a popular online payment gateway service provider today revealed its mobile payment solution, Kuaishua (meaning quick swipe in Chinese) which enables everyone pay with credit card anywhere just using his/her mobile device. 99Bill’s VP, Bao Haiwei gave a demo today at its press conference, and like Square, Kuaishua’s reader also uses audio input of iPhone 4. It’s reported that the price for Kuaishua’s reader is not decided yet, but Bao told the media it would be rmb10.0 each with amount of rmb10.0 prepaid. Kuaishua’s the 2nd Square-liker service we’ve found in China, and the first is QFpay.

Alipay seems now under a huge pressure recently and its continuous domination in Chinese online payment market suddenly becomes uncertain. Especially for mobile payment market which is fairly new and every player still has the chance. Alipay released its Barcode Pay as its mobile solution back in July but this time 99Bill’s solution obviously looks more fancy.

99Bill claims over 1.1 millions merchants and a total of 103 million registered users by the end of July 2011.

Related posts:

  1. QFPay, the Mobile Payment Solution Like the Square
  2. China UnionPay Is Working On a Square-like Mobile Payment Solution
  3. Barcode Pay, Alipay’s New Mobile Payment Solution


Link to full article

The future is shiny for Asia’s mobile apps ecosystem

For mobile app developers in Asia, the near future presents tremendous opportunities to capture a wider audience. That’s because Asia appears to have insane growth potential when it comes to mobile devices and applications, if what recent studies and experts have been saying are true.

The latest voice to add to this optimistic choir is a joint study by Google and Ipsos, which found that the Asia Pacific region as a whole has the highest mobile phone penetration in the world. Asians also display a willingness to shop and play on their devices, more so than other people.

The report, Smartphone Research on Mobile Internet and Market Trends, spanned 11 markets in Asia Pacific and 19 elsewhere. Conducted from March to July, it compiled about 30,000 responses in total.

More interesting nuggets to salivate on:

  • More users in Asia Pacific (sans Australia and Malaysia) find their smartphone more interesting than TV as compared to US.
  • Four Asia Pacific markets have a higher smartphone penetration rate than the US (31%). They are: Singapore (62%), Australia (37%), Hong Kong (35%), and urban China (35%).
  • Over 80% of smartphone owners in Indonesia, Australia, and India are using it for the first time. This indicates that the smartphone phenomenon is a new one.
  • Singaporeans, Japanese, and Koreans are glued to their smartphones more than Americans, bettering them at surfing, emailing, searching and video sharing (just look at the number of people flirting with their phones on Singapore trains). Other markets, however, lag behind the US, although this may change as more users clamor for a smartphone.
  • Singaporeans are the undisputed kings of mobile social networking, beating every market studied.
  • Thailand, Singapore, and Indonesia are the keenest online mobile shoppers around, beating the Americans. Malaysians are visible in the rear-view mirror. Incidentally, while Singaporeans are prolific online shoppers, a recent eBay study has shown that they are busy exporters as well.
  • Developing markets are “determined to use more apps” as compared with developed countries around the world. For instance, roughly 60% of Malaysian, Thai, Indian and Indonesian consumers plan to use more apps, versus only 39% from US and UK consumers and 45% from Japan.

Shiv Putcha, mobile market analyst at Ovum and author of the report, warns that mobile operators must plan for a future surge in mobile Internet traffic. Otherwise, they could encounter poor service quality and falling revenue. Ovum has predicted that small-screen devices like the iPhone will account for 77% of all mobile broadband connections in emerging markets by 2015, or about 1.6 billion connections.

That’s about the population of China and Indonesia combined.

While smartphone usage in Asia Pacific is certainly growing at a phenomenal pace, app monetization has not quite caught on as compared to the West. At the recent Apps World Asia 2011 held in Singapore, Thomas Clayton, CEO and president of Bubble Motion, a social media messaging app developer, dished out some statistics at the start of a session he was chairing.

In-app purchases in Asia are still quite low compared to the US. In China, only about 30% of users buy items from an app while the rate in the US is much higher, at 70%. Ashwin Venkatraman, director of mobile payments at InMobi, a global mobile ad network, noted that Asians also appear more reluctant to pay for apps and would rather download them for free (see article).

Americans are generally more willing to pay for apps than Asians. Photo: Glen Bledsoe

He attributed this to the fact that in the US, Apple started off charging for apps on its App Store, which meant consumers became used to the idea. In Asia, on the other hand, consumers are quite used to the idea of getting apps for free and are reluctant to pay. In-app purchases would become the favored way of getting Asians to part with their money.

However, Ashwin also noted that while the percentage of willing payers in Asia may be low, their sheer volume and growth more than makes up for it, which makes Asia an attractive market for app developers. On the other hand, mobile apps purchases in Western countries are either plateauing or declining.

The recently released report and the numbers cited by the speakers dovetails with other timely data point to the same trend.

For example, the MEF Global Consumer Survey revealed that 84% of Singaporeans have used their smartphones to research on or purchase goods, while 63% of Indonesians have sent airtime remittances via mobile.

Meanwhile, the International Data Corp is predicting that by 2015, about 21 million units of tablets will ship to 13 major Asia Pacific countries.

That’s a staggering 10-fold growth from 2010 — which means more work for the tablet undertaker. Expect a boom in the used tablet market soon.

On the flipside, the explosion in mobile devices and apps doesn’t mean app developers will have an easy time making money. Market fragmentation is a problem faced by ambitious Asian developers, and it will be even more so in the near future.

Consider the diversity in Asia Pacific countries. Distributing your app in Indonesia is different from doing it in Singapore and especially China– which has an entirely different app and social media ecosystem altogether. Entrepreneurs will also have contend with different languages, cultures, and device preferences, making what I call “parachute entrepreneurship” an unwise practice.

If you’re an American, for instance, don’t expect to take your preconceived notions and methods to China and expect your app to take off. Partnerships with local firms will become essential, and so is intimate understanding of local culture. Groupon learnt this the hard way, when its Super Bowl ad pissed off many Chinese for its reference to the Tibetan issue.

As long as you pair an understanding of local nuances with a killer app and sharp business instincts, it looks like Asia could be your potential goldmine. For the longest time, Asia has been caricatured as savers while the West as spenders. But as one economist mentioned, we are seeing a re-balancing of the global economy where consumer spending by Asians will grow astronomically — akin to the period just before the Asian Financial Crisis in 1997.

The only difference? Mobile app developers weren’t around then to cash in.

Top photo: Miki Yoshihito


Link to full article

Saitoh-San – iPhone Chatroulette For All Whose Name are Saitoh

Saitoh-san(斉藤さん) by Yudo Inc. is a new iOS application which let any Mr. or Ms. Saitoh and Saitoh-fans connect over voice-chat and video chat.

# "-san" is a Japanese form of honorific title

If your surname is Saitoh, you may press "Saitoh-san is here" button and wait other's call. If you want to chat with Saitoh, you press "talk with Saitoh-san". Then the service matches two and they can talk for free.

Having a chat with any Saitoh-san will give you one stamp on a virtual card. You may collect more stamps by talking with more Saitoh-es, though the manual tells completing all slots will make nothing happend.

It itself sounds a bad joke application, however, according to ITMedia, this app is released as a test marketing of their system. Based on this app, Yudo is planning to develop industry-specific call-in applications such like "nurse-san", "lawyer-san", "pilgrim-san", "cake shop-san", "tax-accountant-san", "bus tour guide-san", etc.

If an user had installed such kind of applications, they may try to find an agent by it when they are outside and need help in hurry.

For your information, Saitoh is one of the most popular surname in Japan. Ranked in top 20 in several reseaches. Japanese has about 300,000 surnames, which is quite diverse when comparing with surnames in most other languages. There was even a parody song "Yokuaru Myouji Saitoh"(pretty common name Saitoh) based on "Play that funky music", sang how common the surname is.

via ITMedia [J]



Saitoh-San – iPhone Chatroulette For All Whose Name are Saitoh


Link to full article

404 Movie Not Found

From Nico Nico Douga,

# Press the bottom-right icon to suppress Nico Nico users overlay comments.

OTL is a variation of orz [Wikipedia].



404 Movie Not Found


Link to full article

How To Win Back Non-Responders [Email Marketing]

The One-Way Conversation

Building active, long-term relationships with your customers should  be one of the prime objective of email marketers. At the core of doing email marketing well is remembering that building a relationship requires conversation.

So what do marketers do when email recipients aren’t interested in conversing? We found that, as a whole,  marketers showed a lack of conversational skills in dealing width the apparently uninterested subscriber. The idea of email as a dialogue is missing. By pushing out email without regard for consumer interests or preferences, marketers are putting their email reputation at risk. A poor sender reputation, in turn, creates deliverability problems for their entire email program. By moving from a “one-way conversation” to a true dialogue, marketers can re-engage inactive recipients.

Preference Based Subscription

We recommend that email marketers ask subscribers about their preferences for email frequency and email subject matter when they subscribe or make their initial purchase.

Once preferences are known, they should be honored. While this best practice may not be realistic for all businesses, marketers should, at a minimum, make sure that expectations for mailing frequency are appropriately set.

Where customers are not offered the opportunity to express their frequency preferences, they should be offered the option of reduced frequency once a pattern of inactivity is seen.

Message Frequency

While there are some circumstances where an increase in message frequency is appropriate (e.g. before a holiday, to match recent subscriber activity or in response to a purchase), it doesn’t make sense to consistently increase message frequency on a monthly basis to inactive subscribers. If a subscriber does not respond when receiving an email message every day, they are not likely to respond when receiving more than one—and in either case, they are likely to be extremely annoyed. That increases the risk that the subscriber will click the spam button, contributing to deliverability problems for your company’s entire mailing list.

To maintain optimal frequency, monitor subscriber response—opens, click-throughs and conversions – over time. Note the points at which each metric shows a drop-off in response, and put business rules in place to manage your mailing strategy accordingly. For example, you could specify that you will only mail once a month to any subscriber who has no opens, clicks, or response for six continuous months. A re-permissioning policy (discussed below, page 4) should be a part of the overall email marketing strategy.

Deliverability at Risk

The longer marketers continue to mail to large numbers of inactive subscribers, the greater the chances that their entire program will suffer as the result of reputation problems. Lack of response indicates that a subscriber is not interested in the messages. Eventually that lack of interest will lead to spam complaints by subscribers who have reached their saturation point. Spam complaints directly and negatively affect a marketer’s sending reputation, adversely affecting deliverability  to all subscribers.

This risk is compounded when companies fail to include clear permissioning for promotional emails during the initial checkout (sign-up) process. Without clear permissioning, “subscribers” never really subscribed, and they have no expectation of what will arrive in their inboxes. These recipients are naturally less engaged and more likely to complain due to lack of disclosure.

In addition, some ISPs are increasingly paying attention to whether or not their users respond to commercial mail. If a marketer is mailing at a high frequency and receives a disproportionately low response or no response at all over a consistent period of time, their sender reputation could be negatively impacted. This could lead to having all of the company’s email end up in the spam folder or, worse, having it blocked outright.

Missed Opportunities

Marketers are missing the opportunity to increase sales by re-engaging subscribers in the conversation. In addition, they may be interfering with their ability to optimize email content for their entire email list. This occurs because totally uninterested recipients dilute email response patterns, skewing email metrics and making optimization hard to achieve.

Recommendation:

Don’t experiment—ask! Implement a strategy to get subscribers to renew their permission with your email program, ideally in combination with a preference center, to find out what subscribers want to receive, if anything, and when. Testing does have a place in refining your approach to re-permissioning and finding out what approaches are most effective in generating expressions of continued and future interest.

Recommendations

Include win-back messages in your strategy for re-engaging non-responsive subscribers. Use a methodical analytic approach to determining what offers and creative are most effective, as well as identifying the most effective message timing. Consider basing your offer on the subscriber’s previous purchase. The strategy should specify how many win-back messages will be sent, at what intervals, and at what point in the sequence you will send a re-permissioning message.

Former purchasers represent “low hanging fruit” in email marketing, as it is always less costly to reach out to former customers than it is to acquire new ones. By focusing on developing and maintaining a dialogue with subscribers—a dialogue in which the subscriber sets the terms—email marketers can re-engage subscribers who have been nonresponsive, and reap the benefits of increased sales.

[Guest article contributed by Kensico team. Reproduced from Kensico blog.]


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[Pluggd.in Deal]: 70% off on Udemy’s best selling startup courses

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Happy Birthday Chrome. You Rule On Pluggd.in (+India) [Browser Stats]

Today, Google Chrome is celebrating its third birthday.

So we thought we will share the browser analytics at Pluggd.in – and surprisingly, Chrome rules the chart on the site.

A look at last 1 month traffic depicts the following browser share – Chrome (35.26%), Firefox (31.58%) and IE (27.13%).

Pi Traffic

Pi Traffic

Given that we are a technology focused site, this shouldn’t come out as surprise. But what’s important is the following from our site analytics:

Browser Analytics

Browser Analytics

The average time on site (i.e. engagement) is quite high for Chrome (40.80%) as opposed to FF/IE – and Chrome is bringing more new visitors to the site than other browsers.

Browser Market Share In India

In India, Google has spent money in marketing Chrome in print as well as TV ads, and the latest September data from Statcounter shows the following

Browser Market Share In India

Browser Market Share In India

That is, Chrome stands at 33.44% market share while Firefox at 33.16 followed by IE (29.16%)*.

*Before you jump from your seat, do keep in mind that statcounter data can only be used for relative ranking, as they show data only from sites that have installed the statcounter script.

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Of all the products Google has launched in the last 2-3 years, Chrome stands out as a product which has been very well architected and marketed – the product promise (of being fast/lean) lives up to the cause and has even forced Firefox to change its release cycle.
Being the ‘last’ entrant (well, almost!) in this market, Google has done a phenomenal job in building a less-bloated product and importantly, ensuring a faster release cycle (unlike IE/FF).

What about IE? Will it be limited to the ‘mom and pop’ users?

As we earlier said, Firefox is the new IE, Chrome is the new Firefox and Opera is still Opera.

 


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