Following Facebook‘s and Twitter‘s moves in aggressively branching out to non-English speaking markets, location-based service Foursquare announced on Sept 1 that it has added five new languages to the platform – Korean, Portuguese, Russian, Thailand and Bahasa Indonesia.
The service, which was founded in 2009 by Dennis Crowley and Naveen Selvadura, is right to rapidly move outside its homebase in the US. According to the service, there were 358 million international check-ins. Foursquare has about 10 million users as of June 2011, and in January this year recorded an astonishing 3400% user growth from 2010.
According to Foursquare spokesperson Erin Gleason in an interview with marketing news portal ClickZ, “50% of foursquare’s usage comes from outside of the US, and we expect to see the rate of our explosive international growth increase with today’s launch.”
The five languages added in brings the total number of non-English translations to ten; last February, language support for French, German, Italian, Japanese and Spanish were added in. Although the translations aren’t perfect (see this review by Penn-Olson), about 1.5 million users have been using the non-English language translations of Foursquare.
To view Foursquare in these new languages, you first have to update your Foursquare app (in the iPhone, Android, or BlackBerry) to its latest version, after which it would automatically switch to your device’s default language. Translations are also available on the website foursquare.com — all you need to do is tweak the language settings on the bottom left.
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