With around 260,000 Points of Interest (POI) food places and more than two million menu across Indonesia, Singapore, Thailand and America, this Location-Based Service (LBS) social culinary app, Menoo!, has gained a lot of attentions from foodies. The app itself has been utilizing the BlackBerry Messenger (BBM) 6 platform to enable its users to share and connect with each other using BBM.
Apart from the countries mentioned above, Menoo! are also in the midst of negotiating with a number of potential local partners in several countries such as India, Philippines and Venezuela. Menoo! has a special focus on Thailand and Japan where the apps are being localized into the native languages.
Integrated with maps such as Google Maps and BlackBerry Map, it makes it easier to choose “What’s your Menoo! today?” and gives directions to the food place that users are looking for. Users can also find information about the place, price and menu list of each restaurant. For example, Pizza Hut Delivery’s (PHD) promotional information and special offers. “In the future, as Menoo! social culinary application improves and develops even more, our customers will be able to make their order through Menoo!,” mentioned Riri Hassan, PHD Marketing Manager.
PHD, Haagen Dazs, Rolling Stone Café Indonesia, Hard Rock Café Indonesia, Kopitiam Oey, Pizza Bar, Café & Co, Umaku Sushi, Q Smoke House Barbeque Restaurant, Decanter Wine House, Han Gang, Grand Suki, My Pancake, White Hunter are several big merchants, some of them international brands, that have partnered with Menoo!. and more to come. The list is growing as Menoo! looks for new partnerships to offer users with exclusive promotions and discounts through its app. Working with partner merchants, Menoo! will be introducing the concept of instant redeemable mobile coupon in its next release.
“Jalansutra is very lucky to be able to work with Menoo! because Menoo! helps culinary lovers pick and find both food and restaurant references that they want and also provides them with various promotion programs in this mobile application,” Harry Nazaruddin, Jalansutra Community committee said in the press release.
Recently, Menoo! has received additional support from two countries, InSing from Singapore and Compas Point from Thailand.
“Support given to Menoo! reflects the public’s need to find places to network with hassle free effort. This is why we are committed to keep on innovating and expanding our network to other countries so that Menoo! could be the top of mind and the guide in searching for culinary information,” said Calvin, CEO of PT. Elasitas Multi Kreasi.
“In Indonesia only, we have just reached the 100,000 downloads milestone last week and more than 15,000 unique users. We haven’t put any effort at all to promote Menoo! in countries outside of Indonesia, thus, the numbers we got for those countries are not significant, but surely growing. Thanks to word-of-mouth and good user feedbacks and of course, thanks to all the support from the merchants,” as he explains to e27.
Meanwhile, the iOS app is waiting for Apple’s approval for the App Store and will be available for download soon. New versions with enhanced user experience is being planned to be rolled out in the next two weeks.
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