The briefing is part of a joint call-for-proposal by both companies that looks into the development of educational TV apps for the Samsung Smart TV platform and ecosystem. Both Samsung Electronics and IDMPO want to engage the local developer community by providing opportunities for the innovation and creation of rich and interactive education apps for the Singapore audience.
Details from the press release state that this call-for-proposal has a focus on educational apps, targeted at up to tertiary level. The aims of this call-for-proposal is to increase consumer choices for self-learning at home and promote interest in science, technology, engineering and mathematics. This initiative is also designed to catalyse the development of interactive digital content for TVs in Singapore, and support new interactive digital media (IDM) R&D projects as well as the commercialization efforts of IDM applications and services.
On the technical side of things, Samsung will provide shortlisted developers with the tools, technical content and support that they require to create rich applications for the Smart TV platform. Excess to both the Samsung Developers’ Forum (SDF) and to MDA’s testing centre – iJAM@Blk71, (located at Block 71, Ayer Rajah Crescent) will be granted for the shortlisted developers.The MDA’s testing centre is an incubation wing that will be equipped with the necessary testing infrastructure for developers to conduct trial runs and tests for their apps on Samsung’s Smart TV platform.
Besides experience gained, shortlisted developers can look forward to attaining funding from MDA by applying for funding schemes from the IDMPO, dependent on the nature of the proposed project, to support R&D and commercialisation of the apps.
The call-for-proposal will increase the choice of educational apps for Samsung’s Smart TV ecosystem and these apps will be made available through the Samsung Apps store, the world’s first application store for the television.
Starting from 26th September, the call-for-proposal will extend over a period of four weeks and will end on 31st October 2011.
For more information, please visit http://www.idm.sg (would be available from 26th September).
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