During the event, the social network announced that their Singapore office has expanded beyond sales and marketing, and now also focuses on developer relations for the region. They’re even hiring people for it.
Alexander Klienberg, the Singapore-based head of platform partnerships, said that he has been traveling around the region in order to meet with developers and encourage them to build apps on Facebook’s platform, reported Young Upstarts.
He added that he is impressed by the quality and quantity of developers in Singapore, and also praised Indonesia’s developer scene as one to watch, although there are no plans to set up an office in that country.
Alexander just joined Facebook after a stint as Google’s head of business operations, global partnerships.
The social network is couching their partnership with developers as a win-win relationship. Ethan Beard, Facebook’s director of partnerships, said: “We want to help social companies become big, and big companies to become social.” He also added that their key charter is “to help drive traffic to their partners’ applications”.
Given how Asians are among the most prolific users of Facebook, it should come as no surprise that Facebook is eager to engage the region’s developers to develop products that cater to native consumers.
Image: Denis Dervisevic
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