What is the adoption of apps with in-app purchase among publishers and consumers in India? What are the most important app categories where in-app purchase applications have the most traction?
The App economy is growing at a phenomenal rate, but app developers really need to understand the state of app purchases/downloads in order to build an app business (and not just apps).
Xyologic, an app search company has published app report data across 29 countries and here are a few important insights derived from the India report.
iPhone Apps Stats For India
- A total of 103.29 Million iPhone apps were downloaded in India.
- 12.92 million iPhone app downloads in India in August 2011.
- Of the 12.92 million, 11.74mn were Free Apps and 1.18 million were paid.
- 20,493 new iPhone apps in India in August 2011.
- Downloads of iPhone apps with in-app purchase in India in August 201.1 stood at 4.23M (32.77% of all downloads).
Top iPhone Publishers
| Publisher |
Free Apps Published |
Downloads of Free Apps Last Month |
Paid Apps Published |
Estimated Revenue from Paid Downloads |
| Gameloft |
71 |
238,000 |
88 |
103,000.00 € |
| Backflip Studios |
16 |
147,000 |
8 |
5,000.00 € |
| TeamLava |
13 |
139,000 |
0 |
0.00 € |
| Glu |
34 |
109,000 |
20 |
6,000.00 € |
| Zynga |
9 |
105,000 |
2 |
0.00 € |
| Armor Games Inc |
6 |
103,000 |
11 |
16,000.00 € |
| Outfit7 |
10 |
92,000 |
8 |
1,000.00 € |
| Indigo Penguin Limited |
46 |
82,000 |
31 |
0.00 € |
| Rovio Mobile Ltd. |
3 |
80,000 |
2 |
12,000.00 € |
Top Publishers (Paid Apps)
| Publisher |
Paid Apps Published |
Downloads of Paid Apps Last Month |
Free Apps Published |
Estimated Revenue from Paid Downloads |
| Donut Games |
28 |
33,000 |
0 |
24,000.00 € |
| Gameloft |
88 |
30,000 |
71 |
103,000.00 € |
| Electronic Arts Nederland BV |
61 |
26,000 |
25 |
18,000.00 € |
| Armor Games Inc |
11 |
23,000 |
6 |
16,000.00 € |
| Triniti Interactive Limited |
64 |
23,000 |
12 |
23,000.00 € |
| Miniclip.com |
8 |
21,000 |
7 |
15,000.00 € |
| Chillingo Ltd |
157 |
21,000 |
75 |
20,000.00 € |
| WhatsApp Inc. |
1 |
19,000 |
0 |
13,000.00 € |
| Duello Games |
1 |
18,000 |
1 |
13,000.00 € |
| Clickgamer.com |
113 |
17,000 |
31 |
12,000.00 € |
iPad Apps Stats For India
- So far, total of 13.37 million iPad apps have been downloaded in India.
- 2.77M iPad app downloads in India in August 2011 (total: 13.37)
- Out of the total apps downloaded in August 2011, 2.38 million were free and 0.39M were paid apps.
- Downloads of iPad apps with in-app purchase in India in August 2011: 1.18M, 42.45% of all downloads

WP7 Apps Stats For India
- Total of 0.19 million apps were downloaded in India, out of which 0.04million WP7 app (all of them were free apps) were downloaded in August 2011.
- 1,896 new WP7 apps in India in August 2011
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Link to download the report: http://xyologic.com/app-downloads-reports/India/
The report doesn’t have data from Ovi and Android – so take it as a relative study.
Having said that, we recommend that you study the report in-depth as it has a lot of valuable and comparative analysis (of categories/app downloads) which will help you hone your app strategy (and if you want to share more report insights with the Pluggd.in audience, do connect with us.)
* Important to note that the downloads numbers provided by Xyologic are statistical estimations based on the set of models and data samples which may not be a representative sample of the global app population.
[Via: Appnomy]
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