Internet users in Singapore who’ve visited YouTube today would notice something different: A stylized YouTube logo with a Merlion, and a SingTel/Android ad.
That’s the Singapore version of the largest video-sharing site in the world, which launched today (20th October). This new website promises to give Singapore viewers more relevant local content, which also means more exposure for local content creators.
If you’re not able to see the Singapore site for some reason, you can scroll to the bottom of the page and select “Singapore”, or visit YouTube.com.sg directly.
YouTube has also announced a licensing agreement with the Composers & Authors Society of Singapore and the launch of the YouTube Partner Program, which allows all Singapore-based video creaters — musicians, singers, short firm makers, and so on — to earn advertising revenue through the site.
So far, there are 35 localized YouTube sites worldwide. Singapore follows the Philippines as the second country in Southeast Asia with a localized site.
To usher in YouTube’s new baby, a video featuring many local celebrities has been created. They include: Mr Brown, Hossan Leong, Xiaxue, Chua En Lai, and Nat Ho. Popular Filipino singer Charice Pempengo also sent her greetings.
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