Last month, we did the WP7 review of Affle’s product, Pinch. To prepare for the review, we decided to do a face-to-face interview with Anuj Khanna Sohum to find out more about the idea behind Affle. And boy, did we learn a lot from an experienced, down-to-earth serial entrepreneur.
And Anuj is not stopping there with Affle. Two days ago, the company announced the launch of their “Pinch A Dollar for Special Olympics” campaign. The unique corporate social responsibility campaign is supported by Asia’s leading sports content provider ESPN STAR Sports (ESS), whose association with Special Olympics in Asia goes back to 2006. ESS will be extending on-air exposure on its networks for airing commercials promoting the initiative over a two-month period.
How does this campaign work? The campaign will generate donations in two ways, first by donating 100 per cent of the net revenues accrued from the download of Affle’s messaging app, Pinch, to Special Olympics between October 25, 2011, to December 24, 2011. Secondly by creating a sub-app within Pinch where consumers will be able to donate in denominations of $10, $20, $50 or any other unique amount.
According to Anuj in the press release, “We are grateful to Special Olympics for giving us an opportunity to work with them and to ESPN STAR Sports for supporting the campaign. Pinch A Dollar brings the power to make positive contributions to the hands of the users, literally. Smart phone users in Singapore can now download Pinch, donate a dollar or more and spread the good word about the Special Olympics movement with the help of inbuilt social plugins. Affle will be making additional efforts to spread awareness for the campaign by reaching out to the millions of consumers who already use Affle products in other markets. We hope to inspire consumers to come forth and participate in the Pinch A Dollar movement.”
This is heartening to see a tech startup collaborating with the world’s largest sports organization supporting children and adults with intellectual abilities to engage the community more. Affle recently secured a US $10 million investment round from Japan’s largest mobile advertising company, D2 COMMUNICATIONS Inc (D2C) to further their product portfolio and traction. Looks like 2011 is a year to remember for Affle.
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