If you are a frequent traveller, especially if it is for business, staying connected via phone is really important. So you have probably two choices when you land in a foreign country, grab a new mobile line and then inform some key people of your new contact number or keep your current line and pay exorbitant international roaming charges. Or you could probably try something that my girlfriend almost did recently, purchase a dual-SIM phone. Do you know how ugly these dual-SIM phones are?
Anyway, back to international roaming and all its pains. What if there was a solution that allows you to keep your personal mobile number when roaming, but avoid the high cost of international roaming? If all you had to do was get a new local mobile line when you land and all calls and SMS to your personal line are forwarded to your local number at a fraction of roaming charges? ReapField Technology, a Malaysian-based company is looking to provide that solution with their product, FlexiRoam. And I believe they are on the right track with their product.
FlexiRoam is already available in 200 countries such as China, Australia, Thailand, Vietnam, Singapore and the UK. There are also plans in the pipeline to introduce smartphone apps for Blackberry, iPhone and Android for users to quickly utilize FlexiRoam’s services.
e27 managed to interview FlexiRoam’s CEO, Jef Ong, to find out more about saving on mobile roaming charges.
Tell us how the idea for FlexiRoam came about?
As I myself, is a victim of shocking roaming charges, I decided to do some research and concluded that there are three major problems with roaming as we know it. Firstly, it is very expensive. Secondly, you wouldn’t know exactly how much you will be charged even if you request for the information from your mobile operator because it is complex. Lastly, some customers need to fork out a high amount of cash as deposit in order to activate roaming. I wanted to fix all of these problems and that is how FlexiRoam came about. FlexiRoam offers a prepaid, flat rate, unlimited roaming to customers, so that they do not have to worry about expensive roaming charges when they return from their overseas trip.
Who is behind FlexiRoam?
A group of young and passionate, talented people who have a vision to make international roaming free for travellers.
How does it work?
Front-end
Firstly, customers will need to purchase our service online or at any of our counters/kiosks in major airports. Upon purchase, they will receive a “Roaming Pass” with clear instructions on how to activate FlexiRoam before they leave the country, and upon arrival of the foreign country. Once the activation process is complete, they can connect their overseas line to FlexiRoam to make and receive unlimited International roaming calls without even changing to a new number.
Back-end
FlexiRoam innovates existing technology such as SMS and Call forwarding function for mobile phones. Customers simply forward their calls to a local Flexi number before they leave the country. Upon arriving overseas, all they need to do is send an SMS from their overseas mobile number to link their local number to the overseas SIM.
How many users have you had so far?
To date, we have serviced a total of 17,138 individuals who have used our FlexiRoam platform. Through that, we have helped these travellers save RM1,023,587.00 worth of roaming charges.
Other than smartphone apps, what are future plans to expand reach? Looking to extend this service beyond Malaysia and Singapore? What are the difficulties faced when going global?
We are looking forward to work closely with travel agencies and airlines to expand our reach. Through partnership with FlexiRoam, they will be able to yield additional ancillary income and provide value-added service for their customers. FlexiRoam is also the first in the market to offer free roaming to subscribers so we will continuously be devising campaigns with ‘free roaming’ as our core message. We are definitely looking to extend our service beyond Malaysia and Singapore. Global domination is our goal!
The challenge we face is in educating travellers that there is a cheaper alternative out there that can help them to save a huge amount of money.
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