Leading the charge is Robert Woolfrey, who will oversee the expansion of the company’s in-market brand and agency sales in the area. Besides Southeast Asia, Millennial is also targeting the Korea, Japan and China markets.
The mobile ad industry in Asia-Pacific is projected to see strong growth. According to Gartner, the industry will grow from US$1.6 billion to US$6.9 billion in 2015.
Millennial is seen as one of the largest independent mobile ad networks in the world, following AdMob’s acquisition by Google and Quattro’s purchase by Apple. The company is also heading towards an IPO either later this year or early 2012.
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