Price-sensitive travelers are always looking to find the lowest fares at their desired dates with plenty options of airlines. For those who have flexible schedule, usually they have several preferred dates when they can travel. Most of them probably don’t have any concerns to have their carriers mixed to reduce the travel costs even further. Claimed as the leading travel search engine in Asia Pacific, Wego has the solution for this. DateWise Fare Finder, which is integrated into their website and developed by their developers in Singapore, offers a great number of choices of airlines to choose from, Garuda Indonesia, Lion Air, Sriwijaya Air, Batavia Air, Citilink, Indonesia Airasia, Merpati Nusantara Airlines, Tiger Airways, and Valuair.
For those who aren’t familiar with Wego, they have been offering search services for flights, hotels, packages, travel deals and travel research across more than 130 travel websites since 2005. Founded by executives from Intercontinental Hotels Group, Yahoo!, Priceline and ZUJI, they merged with HolidayIQ, an India based travel content and community site. News Digital Media and Tiger Global are their investors.
DateWise Fare Finder uses the ‘Best Fares by Airline’ feature to accommodate the needs of their users, who have their own preferred airlines. This feature allows users to see the best fares on that airlines for one or several destinations. They also allow users to search based on ‘Cheap Flights’ where users can find cheap flights listed alphabetically to any destinations around the world. To do the booking and reservations, travellers will be linked through to their partners’ websites such as Yahoo!, eBay, MSN, DetikTravel and Travel+Leisure Southeast Asia.
“The users only need to prepare their flexible schedule, select desired month(s), to have all information of the cheapest flights available in various airlines during that period. If they need a couple of days to seek for this kind of information, in Wego, they can see the graphical information within seconds. This is one of our missions that travellers can save their time in planning their trip, pay less on travel fares, and in the end, travel more frequently,” as stated by Graham Hills, General Manager for Indonesia in a press release.
The other innovation, launched on December 6, is the popular searches aimed for hotels and destinations. Destinations presented regionally on Wego’s home page started from the most popular outbound markets for that country. With its lowest fares, they are provided as references for travelers’ to help in their decision making. In the case of hotels’ popularity, they are sorted in order of relevancy based on the users’ country of origin. Hotel reviews are aggregated from tons of sources to gauge the experience of staying at given hotels. It will broaden the travelers’ perspectives and they will have access to adequate feedback on the hotels listed. Similar like DateWise, this real-time search results generates the relevant results within seconds.
For Indonesia’s market, Wego’s presence is supported by a dedicated team located in Jakarta. A localized country site, delivered by four translators, has also been launched. This is the first wave of localization offered to the market which they perceived is in the midst of a tourism boom, both from domestic and foreign travellers. “From our own analytics platform, Wegonomics, we see the searches from Indonesian users increasing rapidly as well as the number of users outside of Indonesia searching for destinations like Bali and Jakarta. There are lots of additional supporting evidence: LionAir massively expanding their fleet; AirAsia developing new routes; Hotel chains adding new properties, local online travel agencies launching in Indonesia,” Graham tells e27. He adds, “Indonesia is currently our biggest market and according to October 2011 ComScore data, our direct site and distribution partners are actually the largest site in the travel category in Indonesia.”
Aside from that, they also provide Facebook login mechanism, whereby Indonesian Facebook users can login to their Wego accounts using Facebook credentials. It’s expected to drive the traffic from those social networking sites into their website. Wego users are also able to receive support from the Wego team through Facebook, Twitter, Koprol and Google+.
“This is the first time for Indonesia. Our website has been revamped and localized to meet the standard of global tourism market by relying on local perspectives. Now, Indonesians are able to search for travelling opportunities whether inbound and outbound destinations from a great number of travelling service providers,” said Graham.
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