Indonesian infomercial and retail company DRTV Corporation has recently re-branded its seven year-old telemarketing site, from www.thefastworld.com to www.fastworld.co.id. The service is now revamped as an e-retailer that provides an e-marketplace for online sellers.
The e-commerce site was established to extend their distribution channel on top of around 80 outlets across Indonesia (called “Innovation Store”) through one of their business arms, PT Jabalu Media Internusa so they can sell the products they have imported from online sources.
The company has been in the home shopping business for more than 17 years, and was widely known by its TV commercials flying around in numerous private-owned TV stations, promoting products in several categories, including home appliances, fashion, health, beauty and premium gadgets.
“300 items has been pooled in their basket so far and offered to 172,000 members with 25,000 are their most active buyers,” Ricky Soesanto, Fastworld’s business development general manager said. “Of course, to drive the traffic there, if our customers buy the products online, they will get a better price, let the shipping cost alone,” he explains.
DRTV’s Ricky and Ira explain the re-branded site
E-Commerce deputy manager Ira Juliana Siagian added that the old virtual store will remain active for some time, but the focus will now be on the new service. “Meanwhile from now on we are promoting the new site fastworld.co.id.”
As an e-seller, Fast World will service debit cards via Bank Mandiri, credit cards via VISA and MasterCard, and will also accept cash-on-delivery (COD) and bank transfers as payment methods. Meanwhile COD, Doku, credit card with MasterCard and VISA as well as Mandiri’s ClickPay have been prepared for business owners as payment solutions within their marketplace platform.
The direct response marketing company has their own internal team, ready to deliver the products ordered in Jakarta, Bogor, Depok, Tangerang and Bekasi area. Outside the respective cities, they have set-up the deal with Tiki and Tiki JNE.
“We are more than ready competing with our rivals. Instead of website, we also play in mobile and Facebook commerce. Customers can do transaction within our mobile site.”
At the soft launch, Fast World has announced 0% installment schemes through partnership with credit cards issued by their strategic partner Bank Mandiri in November. “We are the only one to provide this kind of service in the market, yet it’s going to launch January 2013.” Another benefit yielded from the partnership is an “internet acquiring” service that will notify buyers when paying for the product they would like to purchase, and for sellers to monitor their online transaction on a real-time basis.
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