Couple app Between has just crossed the two million user mark with over 14 million messages and precious moments sent daily.
Between, the mobile app for couples, has crossed the two million user mark today. The app built by Korean company VCNC, is currently sending over 14 million daily messages between couples and 200,000 photos or “precious moments” a day. Talking to co-founder Edward Lee, he mentioned that South Korea is where the most number of Between users are, followed by Japan, China, the US and Malaysia.
“Our product team has done a wonderful job pulling all-nighters to provide more to couples worldwide. It’s exciting to see that more couples worldwide are using our service. Next year we wish to become a more well-known and engaging service for couples worldwide,” said Edward.
The VCNC team launched the virtual “stickers” or animated emoticons feature on Between about a month ago. Since then, they have seen over six million stickers being sent between couples. The team is preparing to set up a store where artists can sell more animated emoticons. The store will be Between’s first premium in-app feature as the team looks to monetize the business.
On future partnership plans, Edward commented, “We’ve also been testing Between with other business models as an advertising and commerce channel for Korea and Japan, and plan to expand this as we gain more traction from other countries.”
Having connected around a million couples worldwide, I asked Edward what he really thinks is important in a relationship and how the VCNC team is looking to translate this into the features available for couples on the Between app.
“I think constant communication and the more memories you make, the bond between the couple becomes greater. And I think this is what Between focuses on well. And we will keep focusing on this to make the offline (real) relationship tighter as an emotional service on mobile.”
As the VCNC team continues to innovate to provide couples with the intimate space they need online, Edward shared that the team is continuing to focus on the core of the service, instead of just going for fancy features. Between will continue to “enhance offline relationships by providing an emotional mobile service” to be the ultimate helper for couples. Having achieved strong traction since they launched slightly over a year ago, and even having their app name being used as a verb by users, 2012 has been a good year for the team behind Between.
Image credits: Tumblr
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