Sunday, January 8, 2012

How China’s Smaller Cities Can Be a Sweeter Deal for Startups

Chinaccelerator's funky offices in Dalian, Liaoning province - far from the usual startup hubs in pricey, overcrowded Beijing or Shanghai.

We’ve seen recently that Beijing, Shanghai, and Guangdong are the three main hubs for startups in China. But due to the rising costs of labour and office space, smaller cities – known as second-tier ones – are increasingly attractive to young tech companies. And so 2012 could see a trend in which startups scatter across China to places where rent, wages, and living costs are substantially lower – and yet which still offer plenty of talent to hire and relatively quick broadband speeds.

The Chinese site Techweb illustrates this today by highlighting the likes of Pan Shi-jian, who is based in Changsha, in central China’s Hunan province. Not normally an area associated with tech or startups, he has nonetheless set up a regional real-estate portal – at loupan.com – and now encourages other entrepreneurs to establish web companies in their own provinces, believing that they collectively have more potential than the likes of Beijing, Shanghai, and Shenzhen. Other second-tier cities which look destined for startup booms include Hangzhou, Nanjing, Chengdu, Chongqing, Dalian, Tianjin, and Yinchuan.

The report also points out that a startup’s costs will have increased by about five percent in 2011 compared to the previous year.

So what can second-tier cities quantifiably offer? Primarily, office rents or purchase prices will be about half of those in China’s top-most few cities, bringing down overheads considerably. Labour costs will be slightly lower, though certainly not by half. That creates a more attractive situation for startup entrepreneurs and employees to have a better quality of living in cheaper cities where they’ll be better able to afford to buy an apartment or run a car. And if the move involves departing Beijing, you’ll also get air that’s a lot more breathable.

The folks at Chinaccelerator seem to appreciate all this, and they do their startup accelerating from the coastal city of Dalian in north-eastern China. Here’s a slideshow of its office space – all that room would cost an insane fortune in Shanghai.

There’s publicly available government data, Techweb says, that about half of all employees in tech companies in Wuxi – a second tier city just outside of Shanghai – have had working experience in a first tier city, so people seem keen to move to wherever they get a better life deal. But note that that relates to all tech-oriented companies, not just startups.

Currently, by looking at the database of Chinese startups on 17startup.com, we see that only 15.7 percent are based outside of Beijing, Shanghai, and Guangdong provinces yet inside the mainland. But that figure could well rise by the end of 2012.

[Source: Techweb - article in Chinese]


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Way2SMS Launches Social Ad Exchange, Eyeing IPO [Founder's Interview]

Way2SMS, the largest P2P SMS sending website, may not be a popular amongst media, popular bloggers and VCs as they rarely make any big announcements, nor did they raise any funds. The big news about 160by2 acquisition also did not find much attention from offline media. This is a typical example of how media is driven by exorbitant sounding numbers and VC driven sound bytes, but that is a post for another day. Another interesting fact is that according to the Google’s Zeitgeist 2011 for India, Way2SMS is amongst the Top 10 most searched brands. For the past 2-3 years it has been consistently amongst the top 30 sites of India according to Alexa. Add to that the fact that they have never advertised.

Now I get your attention I believe. So let me make a statement: “Way2sms is the largest Indian Internet brand that has never spent on advertising.”[Correct me if I am wrong] When I say largest it is not only in terms of traffic. A little arithmetic from their publicly available data will tell you their net revenue is about Rs.30Crs. Comparing to ecommerce players would be wrong as their net revenue isn’t available and the gross revenue wouldn’t make sense. To give you an idea of what that number means, MakeMyTrip’s profit for FY ending March’11 was about Rs.21.5Crs. Way2SMS’s sms sending cost would be less than Rs.6Cr. You are left with fixed costs of servers, salaries and rent etc. I know it is still apples vs. oranges but you get the point.

We never acknowledge enough of Indian startups I guess. We always wait for the VCs/media to give their seal of assurance first.

In the past few years, way2SMS has made various attempts to come out of the vertical play of being a pure SMS sending website. From Games to Movies, Free Email Alerts on SMS to an IM aggregator, way2SMS has attempted various application but free P2P SMS is what worked for them. They even tried to get into mobile recharge business but that may be killed soon. Ofcourse the story of various attempts and 1 success is true to them as well. Only in an inverted manner. From my experience of using Way2sms and earlier competitor, now subsidiary, 160by2 for past 4-5yrs, the one thing I can relate to is the SMS delivery consistency in way2sms. Their basic offering worked and that is all that mattered. You can see an ever increasing gap in the two sites which might be due to this one feature.

So what do you do with so many users visiting your site daily for free stuff? Well you make them do some more stuff and give away more free stuff. That is what Way2SMS is now attempting with their Social Exchange product. For the users, this a share to earn program or a referral program. As a user you can choose from amongst the advertisers and share their ad with your Facebook/Twitter followers. You get free mobile recharge based on the number of unique visitors you drive to the advertiser’s site. Is it not encouraging spam? Well celebrities do it, Facebook officially does it, so I guess not.

As an advertiser you could either be driving socially qualified leads to your site or pay your way to getting a viral campaign or get that initial boost to your potentially viral campaign. After all 6Million monthly unique visitors means a lot. So even if these guys see your message while selecting amongst the advertisers list, your purpose is served.

Not that the program is very new, as versions of it has existed from time to time but no one with such large user base, I can recall, has attempted it.

Here’s a quick QnA with the Founder of Way2Online Venture – Raju Vanapala.

1. What kind of incentives is user being offered to share the ads? Typical monetary value per click?

It’s not possible to say how much users will earn for a certain number of Unique visitors or leads, because earnings will depend on the actual Cost per Visitor or cost-per-lead (CPL) or cost per sale (CPS) paid by advertisers for each ad that appears to them. Some ads have higher CPVs or CPLs than others, so earnings will vary depending on the specific ads displayed to users.typically, users earn any where between 60 paise to Rs.2 CPV . Also, users revenue share will be determined based on their Trust score.Trust score protects advertisers from spam activity and drives good quality traffic. Also this raises advertiser confidence in our advertising platform, which in turn can lead to higher budgets on our advertising platform.

2. How do you plan to control spam clicks on these links?

We have 4 ways of handling Click Spam
1) Automatic Filter:- Automated algorithms analyzes every click and filters out all invalid clicks in realtime.
2) Click Analysis:- We Analyse every click that enters in to our database with the previous history and various other parameters to detect whether the click is valid or invalid.
3) Alert Based Investigation:- We have built an alert based system to detect unusual activity. We will carry out manual investigation on alert based activity.
4) Regular Investigation:-  we screen all our top earning users or top click generating users regularly.

We have observed, great accuracy in identifying invalid clicks with the above process. Right now, we are on top of click spam.

3. On the recharge.way2sms.com  - what advantage do you think you are offering as compared to other players?

We released beta version of recharge service as a value addition to our users.But, we are facing lot of operational challenges here. We are seriously evaluating to kill this feature inorder to focus on the core service.

4. On the TRAI regulation. How has it impacted the traffic on site?

Of course, we have lost close to 15% traffic post NCPR implementation. But, We are happy to operate under stable regulatory environment.

5. Is there anything special you are doing to work around this regulation?

We did multiple things

1) We have evaluated nature of messaging activity and consumer behaviour on our platform. We have made the platform purely person to person. We have cut our group SMS limits heavily to discourage commercial nature of messages from way2sms.
2) We have created lot of awareness among the users about the impact of these regulations on their regular activity. This made us to retain users to certain extent.
3) we are slowly moving towards optin delivery model.

6. Is there any plans for way2SMS get in to enterprise play, like selling bulk SMS etc. ?

No.  We are a consumer centric internet company. Our focus is on consumer focused internet businesses and niche verticals. We look for vertical defining business models for way2online’s growth.

7. What is the long term goal with way2sms? What part of the ecosystem are you looking at? SMS >> Content/Email aggregator >> Recharge >> Adnetwork – are all these natural extensions?

Our Objective is to grow as India’s largest consumer centric internet company. Our strategy is to create new verticals and innovative business models with product first mindset. Thats what we did with way2sms too.

8. We believe way2sms is a cash rich company so definitely you aren’t looking to raise funds. Are you looking to acquire companies that fit your over all strategy? If yes, what kind of companies make sense to you?

We are not looking to raise funds at this moment. We are happy with the pace at which we are growing right now. But, going for an IPO in 30 months from now is a great possibility for us. We prefer growing organically, but we look at consumer internet companies with strong vertical presence as a great fit for us.


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That Reality Distortion Field You Have – Run With it.

What does it take for an entrepreneur to succeed? That’s a tough question to answer and there sure isn’t any one factor. But off late I am introduced to the reality distortion field and I believe it is an important bit for any ambitious person (say an entrepreneur or a leader).reality-distortion-400x397

Walter Issacs on in his Steve Jobs biography talked about the reality distortion field of one of the greatest entrepreneurs of our era and that has left me thinking often about this factor living inside every leader / entrepreneur and perhaps every individual. Walter quotes Andy Hertzfeld from the original Macintosh team (1981):

“The reality distortion field was a confounding melange of a charismatic rhetorical style, indomitable will, and eagerness to bend any fact to fit the purpose at hand”

Steve Jobs had unrealistic expectations (his reality distortion field making him believe that it can happen) and he failed many a times. But in retrospect his reality distortion field worked. We cannot take away from him the successes he has had. But is that reality distortion field only restricted to Mr Jobs? Over the past few days, two separate incidents have shaped my belief that a reality distortion field works within every ambitious person.

In one email a friend (& co-worker) emails me “your admiration for xyz over-weighs so much that you are blinded…” He points that I am not seeing the reality, while I kept arguing that I am devoted to the end goal we are here to achieve, it is working. Somewhere in between both our versions, the distortion field breathed its last… we found a common ground, of course that took a few months to happen.

My learning’s from this incident is that the distortion field gives a pace to things, acts as a shot in the arm for actions. Many continued to be blinded with me and still continue, but in this case my friend managed to bring me closer to reality and I spent a few hours fixing a people issue at hand that I otherwise wouldn’t have done.

The second incident is again a conversation with a co-worker who argued that I am not allowing him to achieve large goals. My version of course is that I am preventing you from burning larger holes. And to anyone else working with us, it was clear that this co-worker is just a misfiring gun. His reality distortion field made him believe the same about us. We parted ways eventually. The distortion field though I can see in this case, sure gives a lot of confidence, but not always authentic.

Looking back at some homeruns that I have hit and many that people around me have, it is clear that a lot of success and failures are a product of a reality distortion field. You may argue that it isn’t impossible without a reality distortion field, but I would believe that the distortion field makes one achieve things that defies all logic.

The world is an expert in telling us, it cannot happen, you are wrong, give up. But what keeps an entrepreneur running is his / her own reality distortion field, which not only gets the best out of them, but helps them get over the logical side of brain that stops them from making a big bet. As a third person, I would respect the reality distortion field of an individual, unless of course the thin line between THAT field and BS is not crossed. Some noise is good, but no signal to back it up can be catastrophic.

[Guest article by Annkur/Reproduced from his blog.]


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News Roundup: IRCTC Launches Mobile Site, Pan India Secure Network from DoT

IRCTC has launched its mobile site (http://irctc.co.in/mobile) enabling passengers to book tickets via mobile devices. The customer is charged ticket fare, IRCTC service charge and Agent service charge (Rs.10/- & Rs.20/- as per class of tickets) and applicable payment gateway charges.

Whenever a passenger books a reserved ticket through Mobile phone, he will receive a message with full details of the ticket including PNR, Train No., date of journey, class, etc. This virtual message would be treated at par with the print-out of the e-ticket which at present is taken out by the passengers and is known as Electronic Reservation Slip (ERS). Hence, with this virtual message, passengers would not be required to have a printer with them to take a print-out of e-ticket to be carried with them.

IRCTC claims that more than a thousand years are already availing this facility everyday and will soon launch mobile apps to book tickets too.

DoT mulling to set up pan-India secure network at Rs 450 cr

In an effort to provide secure Internet environment in the country, DoT is mulling to set-up a pan-India secure network with an estimated cost of Rs 450 crore, providing a fool-proof infrastructure for telecom and internet communication exclusively for government use.
“To develop and deploy a pan-India secure network and network-based services such as e-mail, voice-over-Internet protocol (VoIP), mobile communication through a survivable and available network architecture for secured communication for government use with a government funding of Rs 450 crore,” [ET]

Yahoo! Videos ties up with 35 content firms

After opening online movie exhibition venture, Yahoo! is now looking at enhancing its library of movies, TV news, TV shows, entertainment, lifestyle and sports in different Indian languages. While offering most of the 3,000 full-length movies in seven languages in its library free of cost through Movieplex window, Yahoo! has kept a small percentage of films under premium category. People would have to pay to get access to such movies. It tied up with firms such as Shemaroo, Reliance and PVR for film content.[Hindu]

Pre-paid mobile users to get SMS updates on data consumption

A welcome move, all pre-paid mobile users will soon get updates on data usage from their mobile operators. The Telecom Regulatory Authority of India (TRAI) has made it mandatory for operators to give the updates through SMS every time a subscriber uses data services.[source]


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Brazilian and Chinese Internet Markets: Where Should You be Investing?

[This post is written by our guest editors, Marc Violo (mviolo@mac.com) who has been based in China since 2008 and been working on a variety digital projects with Tencent,  Edvaldo Acir (edvaldoacir@uol.com.br) who is a digital marketing management consultant and Brazil IAB’s Director of the AdNetworks Committee, and Andre Bodowski (bodowski@yahoo.com), a digital marketing professional based in New York and São Paulo.]

Brazil and China represent the economic power hubs of their respective regions, and despite different languages, cultures, political and economic systems, there are many similarities when it comes to their Internet markets. Companies considering investing in these two BRIC economies should know that profitable opportunities are plentiful, even though many large Internet firms have already established themselves and now hold important market share. A direct comparison based on strategic Internet figures should assist with the investment analysis and decisions.

The year 2011 ends with Brazil surpassing the U.K. to become the world’s 6th largest economy. The Brazilian Internet market is now 74 million strong according to Ibope/Nielsen Research Center, and as a result Brazil is attracting investments from major global firms. Recent arrivals such as Facebook, Netflix, and Amazon are fighting for market share against companies that entered the Brazilian market a few years ago: Google, Yahoo and Microsoft. And all compete with home-grown market pioneers UOL, Globo.com, IG, and Terra Networks.

Even though China’s online population is the largest in the world with over 457 million netizens (Incitez.com), foreign companies have shown their fair share of fiascoes. Global giants such as Ebay, Google, and more recently Groupon, as well as smaller ventures have all faced tremendous difficulties developing sustainable business models in China. It should be noted that in order to be successful in China’s web space, companies must go local: hire local talents throughout the hierarchy, design localized business strategies, and avoid forcefully imposing to the Chinese market the same models that have been successful in the home country or in other subsidiaries.

Ad Spending

The IAB (Interactive Advertising Bureau) in Brazil has recently presented an extensive study on the current state of online advertising spending, adding new criteria and expanding the scope of previous studies. In the past, the IAB considered only spending data from display media. Now it also includes spending in the major search engines in Brazil: Ask, Bing, Google, and Yahoo. Because search engines do not report their data to the organization, the Brazil IAB creates spending estimates which are the result of surveys with Brazilian ad agencies and advertisers. In addition, the Brazil IAB analyses investment guidelines and data from markets similar to Brazil.

The new study indicates that roughly 50% of online advertising spending in Brazil is invested in search, while display represents the other half. The study forecasts online ad spending in Brazil to reach $3.1 billion in 2011, a 10% share of the total advertising market in the country, with an expected growth rate of 25% compared to 2010.

Compared to the Brazilian internet advertising market, the Chinese search engines are known for unclear display advertising pricing policies which don’t make them the first choice of advertisers. Showing much better growth potential is mobile advertising. With 303 million mobile internet users or 66% of its connected population, advertisers are increasingly reaching out to ad networks to develop mobile digital advertising strategies. Of recent investments in this market, InMobi, one of the leading global ad networks, have started heavily investing in China and opening offices there to compete against strong local players such as MadHouse.

Digital Divide

Social inequality is also traceable in the digital world both in Brazil and China. In Brazil, among the poorest 10% only 0.6% have Internet access. Among the richest 10%, 56.3% are online. In reginal terms, Internet access in the South (25.6%) and Southeast (26.6%) contrasts clearly with the North (12%) and Northeast (11.9%) according to research conducted by Ibope/Nielsen. This gap is clearly less perceivable in China, where Tier 1 cities like Shanghai or Beijing, have over 34% of its population online, while in less developed cities (Tier 3) have a 28% internet penetration rate (Incitez.com).

When it comes to social networking, the most noticeable trend in both countries is their growing addiction to micro-blogging. According to Mercopress, Brazil still sits in the top three countries with the highest Twitter penetration (24%) and China proves to have the fastest growing micro-blogging sphere of all times. Introduced in August 2009 by Sina, one of China’s leading information portals, the Twitter like “Weibo”, is already used by 24% of Tier one citizens, which represents 250 million users according to CIC a local leading business intelligence provider. Weibo, quickly went from being perceived as a copycat product to an innovative one and is now an inspiration for Twitter, for third party, video or image integration.

There is also consensus in the industry that the economy in Brazil will continue to grow despite the Euro zone problems and the slow growth in the U.S. In addition, online ad spending is expected to skyrocket because of the 2014 FIFA World Cup of Soccer and the 2016 Summer Olympics – both of which will be hosted by Brazil. Expect new and important digital players coming Latin America’s largest economy in 2012.

China’s numbers speak for themselves, investment opportunities are plenty. Developing e-businesses for example, as according to Dong Baoqing, deputy director of the Ministry of Industry and Information Technology’s promotion department, “the sales volume of China’s e-commerce will annually grow at least 32 percent year-on-year from 2011 to 2015. We estimate a transaction volume of 18 trillion yuan ($2.8 trillion) in 2015.” However, one will have to thoroughly study and understand the market before succeding in establishing a profitable enterprise in China. As an old Chinese proverb says ru xiang sui su (入乡随俗), when in Rome, do as Romans do, and this is definitely applicable in both countries.

[Image courtesy of democraciapolitica]

Related posts:

  1. The Difference Between China and US Internet Video Markets
  2. Chinese Internet Bubble Burst?
  3. Trilogy VC – investing in Chinese students


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Microsoft’s WP7 Prepping Launch in China and Across Asia, Stricter App Rules Apply

Microsoft (NASDAQ:MSFT) has announced that app developers on its Windows Phone 7 (WP7) platform can now enable their apps and games to be distributed in China, Indonesia, Malaysia, the Philippines, Argentina, and Chile. The WP7 app store – called the Marketplace – doesn’t yet support customers in those countries, but that looks likely to happen a bit later this year.

The news came via the official Windows Phone developers blog. By opening up the submission process early to these nations, it’ll ensure that the Marketplace is full of apps once the virtual doors are opened to customers. A number of major Chinese web companies have already made WP7 versions of their apps – such as for Weibo, QQ, and the video-streaming site Tudou (NASDAQ:TUDO) – despite no WP7 phones having been officially launched in the country.

The Marketplace for WP7 hasn’t yet launched in China, and currently shows the old and retired Windows Mobile 6 store.

But apps submitted for distribution in three of these new Asian markets – China, Indonesia, Malaysia – have one extra hurdle to leap. Microsoft’s Todd Brix explains:

You should be aware that applications submitted to three of these six new markets – China, Indonesia and Malaysia – will be subject to additional requirements due to local laws, regulations or norms.

Delving into the WP ‘content policies’ pages reveals five extra areas where Microsoft’s approval process – following the Apple (NASDAQ:AAPL) style ‘walled garden’ approach, in contrast to Google’s (NASDAQ:GOOG) freer method with Android apps – will be more strict in the region. They are:

  • People in revealing clothing or sexually suggestive poses

  • Religious references

  • Alcohol references

  • Sexual or bathroom humor

  • Simulated or actual gambling

Presumably, Microsoft will also have to bend to the political sensitivities of Chinese authorities as well, which could mean that apps that contain controversial material here would also be nixed from the China version of the Marketplace.

Look out for the next stage of this roll-out – actual support for customers in China, Indonesia, Malaysia and the Philippines – in the coming weeks or months. And then there’ll be the question of WP7 handsets launching in those markets, such as rumored ones from Nokia (HEL:NOK1V; NYSE:NOK) and Lenovo (HKG:0992) as well.

[Source: Windows Phone developer blog; via Engadget Mobile]


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10 Predicted Trends In Indian Social Media for 2012

india-facebook

Indian social media grew by leaps and bounds in 2011. Indians witnessed the true power of social over the course of the year – whether it was bolstering the IAC movement in India or MTV India being awarded the best social media TV program by Mashable. It has been a year of amazing social media campaigns but also a year of great fiascos. I feel social media momentum will only grow more in a country where 70 percent of the population accesses the Internet through mobile [1]. There will be even bigger success stories in 2012, but what will they be? I have listed some trends that I believe will shape the social media business in India over the next 12 months.

  1. Mobile goes social: It is a known fact that most Indians browse the Internet via mobile, and 2012 will see even more fondness to pocket devices. A large percentage of Indians are spending time on social networks using their mobiles, with the biggest chunk comes from non-metros. Expect mobile to add some extra zing to the Indian social media market in 2012. $100 mobiles powered with Android have already made it possible for Indians to browse the Internet quite cheaply. Are we going to witness brands now focusing more on mobile apps rather than web apps? This was a thought also expressed by Preetham Venkky in a recent chat.

  2. B2B and corporate gear up: The B2B arena will gear up, and we will see not only professional networks opening up but also see large enterprises will walk the extra mile to embrace Enterprise 2.0. I have always felt that LinkedIn has been inside a shell, as its more of a corporate network. But this year, I think it will be more social and allow its API to be used by more developers. This would be great news for the Indian market considering how many people use Linkedin here. We are already seeing companies such as Standard Chartered opting for Enterprise 2.0 with the help of Kreeo. I think in 2012, we will see more companies being social, dropping their logos, and providing a platform for employees, stakeholders, and customers to engage.

  3. Social commerce: New e-commerce sites are popping up all over the place in India, and they’re being funded pretty quickly too. Some pundits assert that it is a bubble but for the time being, there is money in that bubble. We have also seen the growing fondness towards Facebook, so a gradual evolution of e-commerce to social commerce seems like a logical next step. We have already seen lot of e-commerce brands such as Fashion and You, Flipkart, Fetise, and MyGrahak, doing an amazing job on social media. However brands will also have to understand that social commerce means far more than creating a Facebook fan page. They will have to provide fans with a positive experience, keeping the social aspect in focus, evolving from just liking and commenting on products.

  4. Blogs and brands: Brands have kept their distance from blogs in the past, but 2011 saw some brands testing the waters more. Red Bull started a blogger hunt contest for F1, and we also saw the Snexy.in campaign that used blogs very effectively. IndiBlogger, India’s biggest blog network, made sure that it kept running contests all year round. Brands such as Tata, Dove, KFC, Samsung, and HP also tried creating a relationship with bloggers via contests. I have always believed that bloggers can be your best brand evangelists. Blogging is far from dead, and it will evolve further in 2012.

  5. Forums will be back: I think social media is cluttered right now, and the content overload often detracts from the experience. Could it be that 2012 will see a resurgence of forums. We recently saw Pluggd.in launching its forum for the startup and entrepreneur community. I have engaged a couple of times and found some very interesting discussions. Forums have like-minded people and are moderated; they have more focused discussions and less spam. I hope PO is planning one too!

  6. Video consumption increases: In 2011 we saw the launch of both BoxOffice and then Movieplex, from Internet giant’s Google and Yahoo respectively. After the Kolaveri di [2] snowball I am sure every artist and Bollywood personality would want to make his or her video viral. India is a market that is not going to be behind in 2012 even though we have infrastructure problems in the country, so expect video to be the next big thing.

  1. The idiot box goes social: Television channels connecting to fans via social media is a common trend, but 2011 saw television serials being telecasted on social media. In December, we saw the rebirth of the movie review show Chicks on Flicks, aired on Facebook. Sony PIX had stopped airing it on TV, and from now on it will show movie reviews on the day of the release. I believe this will be followed by others in 2012.

  2. Social media outsourcing: Last time when I spoke to Adhvith Dhuddu, he predicted that 2012 would see lot of social media outsourcing work coming to India. I think many bigger brands will opt for social media outsourcing as this will also allow them to scale. But how exactly can social media work be outsourced? Certainly there is some risk in some areas, but at the same time there are many mundane tasks that can be outsourced.

  3. ORM becomes important: With more and more brands opting for social, brands will need to be more careful about their online reputation. 2011 saw Vodafone Dhaval Valia fail in this area. Having witnessed such catastrophes, other companies will be trying to avoid these kinds of mistakes in 2012.

  4. SMEs become more social: I have always believed that social media can be a game changer for SMEs. In 2011 we saw some amazing social media work from Faasos, Shopo and more which may become case studies for their competitors. SME’s will be more open and innovative on social media over the coming year.


  1. This according to data from TRAI (Telecom Regulatory Authority of India) in May, 2011.  ↩

  2. A song from soundtrack of the movie 3, the video of which went viral on YouTube.  ↩


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TrafficDito – Real-time traffic monitoring app in Manila

This Philippines Edition features an interview with EJ Dela Vega, part of the team that developed the web app TrafficDito.com & iPhone app TrafficDito!

What is TrafficDito? According to their website, TrafficDito reports provide real-time updates on Manila traffic road conditions for the Metro Manila. So let’s find out more.

Tell us why you think this is a great product:

The best part about TrafficDito is the focus it puts on the people it wants to help. It’s tapping into our own local groundswell. Social has exploded, and the Philippines is right in the thick of it! TrafficDito wants to ride this wave, using it as fuel to drive the idea of Pinoys helping fellow Pinoys, commuters helping fellow commuters.

We Filipinos love tweeting and ranting about traffic. TD makes use of this, taking something that people are already doing, repurposing it into something helpful and easy to interpret, and expanding its reach and potential to be of help to others. TD empowers those whose voices really matter when it comes to checking road conditions – people actually stuck in traffic.

TrafficDito for iPhone

What (and whose) problem are you solving?:

Traffic in Metro Manila has become a massive headache for all of us. This is the main problem we want to address with TD. With the monumental task of taking on Manila traffic, the challenge was figuring out how to contribute an awesome solution with the less-than-awesome amount of resources we had.

This is why crowdsourcing fits so well with our goal of TD being like a helpful friend to our fellow commuters. We think that there are a lot of people who feel the same way about wanting to be of help to people on the road, it’s just that they probably just don’t have the means do so. This is a problem in itself, and it’s something TD addresses.

Comparisons to the MMDA app are expected, since we’re trying to help with the same problem. We get a lot of questions about how we can compete with their network of traffic monitors for example (though we do pull their reports as well), and our answer to that is… well, that we aren’t! TrafficDito is an alternative or even a complementary solution to traditional ways of checking traffic. Crowdsourcing isn’t perfect, but it definitely helps fill in gaps where other methods are lacking.

http://trafficdito.com/

How many users does TrafficDito.com have right now?:

Our website helps over 6,000 visitors a month. Our iPhone app has around 2,000 downloads. After two and a half months, we’re still trying to build awareness and show them how TrafficDito can be of help. The goal is to give anyone a chance to be a live traffic reporter. The more people report, the more accurate TrafficDito becomes!

If you think about it though, since TD sorts through the Twitterverse for all traffic tweets for nearby areas, it wouldn’t be too far-fetched to imagine that our potential reporter base could be as big the metro’s tweeting population!

Share what’s the core technology used by the company:

We follow the generic recipe for many other start-ups. We rely on the cloud for serving up everything that you see. It was really great timing for us, too, since Amazon just opened up a data center in Singapore to provide a little additional speed to us in the Philippines, rather than having data requests travel back and forth across the Pacific.

We also tried out some of the newer technologies out there, just to get more experience with them and see if they’re something viable to use in bigger projects. For example, a popular NoSQL database known as MongoDB powers the whole website. We also built the entire app using the new iOS 5.0 SDK.

If your readers are interested in the design evolution of our app and and read behind-the-scenes insights into how we built everything, please check out our blog! We’ve got a number of engineering blog articles on it that share our own coders’ experiences that fellow Pinoy developers might find helpful.

Please share details of the founding team members:

We are a small, but scrappy, team. Unfortunately, most of our team members are suffering from identity crises. They believe they are a super secret clan of ninjas. So we prefer to remain in “stealth mode” for the time being and preserve that aura of mystery. The dev team, affectionately known as the “Nerd Herd,” built TrafficDito from the ground up. Check out our blog post featuring the team. Eventually, they will crawl out of their dev cave and we can only pray that they don’t explode when the sunlight hits them.

Aside from our ninja vampire devs, the rest of us do a little bit of product development, marketing, floor-sweeping, vacuuming, window-washing, and other various chores tasks to earn our keep around here. Alas, such is the life of a startup!

I also wanted to add that we look like supermodels, minus the supermodel faces and supermodel physique. And we smell like a cross between a juniper breeze and lemongrass sage.

Where do you see TrafficDito.com going in the future?

The most recent update to TrafficDito’s app brought things like the ability to tweet out your reports, automatic NB/SB detection, etc. We’ve got those details on our blog too. At the end of the day, we want nothing more than for TD to be helpful in any way that it can.

Because it’s our first app, and with the limited manpower and resources we’ve got, we’re waiting to see how things progress before introducing anything soon. What we can say though, is that from everything we’ve learned from TD, we’ve got our brains set to percolate, brewing any new ideas that may come our way!


This post was originally seen at WebGeek Philippines: TrafficDito: Manila Traffic Monitoring App


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