Wednesday, February 8, 2012

Makehappy Gives Indian E-Commerce a Charitable Twist

Makehappy is an experiment in charitable and social e-commerce that was created to make people feel good about shopping online. Launched on February 1st by a multi-national startup team, the site gives money to selected charities and NGOs every time someone uses it to search and buy products on its retail partner online stores. It’s focused on users in India, and current partners include Disney India, MakeMyTrip, TimesDeal, Expedia India, Singapore Airlines, and many more clothing and travel sites.

And so when someone goes to Makehappy.in, they can search for items and be directed to a choice of B2C e-commerce sites. These are Makehappy’s affiliates. And this is when the charitable part begins. Talking to PO by email, Rukmani Mohindra (pictured below), one of the startup’s Indian crew, explains:

(Top): Makehappy.in's Christian Atz is pictured on the left. (Bottom): Rukmani and Christian in action at Demo Day at IAccelerator 2011.

When users buy a [plane] ticket or product we get a fixed commission from our partner shops […] We split the commission and forward approximately 70 percent of that to a good cause (NGOs) that can make a difference in someone’s life. It costs no extra money for users. All it takes is a click.

And so the remaining 30 percent goes direct to Makehappy for running costs and some possible future profit. Makehappy has just finished participating in the IAccelerator 2011 program at the Indian Institute of Management, Ahmedabad.

The site’s founder is Christian Atz (pictured right), a 27-year old German entrepreneur and law school graduate, who tells us that the team is made up of folks from Austria, Japan, and Spain, in addition to himself and Rukmani. Although only in its second week of operation, Chris explains that he sees the retail partnerships already making some money for its chosen charities. Fans on Makehappy’s Facebook page voted for Music Basti to be its first recipient of largesse, and an aim of raising Rs. 50,000 (US$1,000) for that charity has been set.

Currently the startup is without an office or a stable base in India, and so it’s operating under the German moniker Bioddicted UG for a while. But an Indian office is in the planning. Chris adds:

We are currently looking for an investor and to set up the company in India, having just participated in the IAccelerator program, which ended last week. We have not decided yet about a city in India, but we might go to Pune, Bangalore or some place in Kerala – it also depends on where angel investors are located.

It’s great to see a charitably-minded startup for a change, so we at PO wish them the best.



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Exclusive: Myntra Secures $20mn funding, led by Tiger Global

Confirmed sources tell us that Bangalore based Myntra has raised $20mn, led by Tiger Global.

In the last round (Nov 2010), Myntra raised $14mn and in 2008, raised $5mn from NEA-IUV, IDG Ventures and Accel. Myntra started as a custom gifting service and later morphed into an online store fashion store selling lifestyle products.

The latest round of $20mn funding (Series C) will be used to build its logistics service (they have already started their own logistic service) and expansion into new categories.

More details as we get them, but if you are in the know – feel free to share here (even anonymously).

Recommended Read: Flipkart to acquire LetsBuy–Here is what really happened with LetsBuy

Lateral: The Art and Science of Negotiation [Explained in a sentence]


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Flipkart to acquire LetsBuy–Here is what really happened with LetsBuy [Updated]

Flipkart is acquiring LetsBuy*, a head-to-head competitor whose product catalogue has a huge overlap with Flipkart (i.e. electronics, gadgets etc).flipkart_letsbuy

A general perception is that LetsBuy was doing quite well, though the reality is that it wasn’t. And here is why:

1. Cost of customer acquisition. At one  point, LetsBuy banners were all over the web and while it did helped in creating a brand, creating first time purchase etc- but that’s never a real business unless the margins are high. In the case of Indian ecommerce, cost of customer acquisition is extremely high unless you get customers to do repeat purchase.

And you need deep pockets to justify those customer acquisition cost.

2. Tiger Global: The real reason for LetsBuy acquisition is their prime investor, Tiger Global. Tiger pulled off from the company and attempt to raise further money couldn’t go through.

Reason?

High valuation. No other investor was ready to touch LetsBuy owing to the valuation they got during the first round.

Letsbuy Traffic

LetsBuy : Customer Acquisition Cost Vs.ARPU Data

Data #1: ARPU
LetsBuy’s highest selling product was memory cards and 65% of the orders placed were of size less than Rs. 300 price.

Data #2: Customer Acquisition Cost
On an average, LetsBuy average customer acquisition cost was Rs. 750/.
-

Add delivery cost etc, do the math and you’d know why ecommerce is a game that either needs deep pockets or you’d need to sell high value products. (we aren’t talking about margins yet).

As far as Flipkart acquiring LetsBuy is concerned, it’s no BIG deal. In all probability, it is forced by investors and not a conscious choice (the way chakpak acquisition happened). Given that there aren’t any complementary categories/skills between the two companies, this is actually a bad news for Indian ecommerce ecosystem.

But then, this was bound to happen [read: Are Indian VCs Hedging Their E-commerce Risk?].

Welcome 2012 bash. So what are ecommerce entrepreneurs wearing this year?

PS: Welcome Junglee.

* – the deal was first reported by Medianama.


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Countries that tax your company to death — and those that don’t

Entrepreneurs residing in Singapore and Hong Kong experience no burdensome taxes, according to a paper published by Grant Thornton.

Titled Grant Thornton International Business Report 2010, the paper sought the perceptions of owners and directors of PHBs (privately held businesses) on the issue of tax in their respective country.

The global study, which covered 36 key economies worldwide, found entrepreneurs residing in Singapore and Hong Kong are among the most satisfied with their country’s tax system. Entrepreneurs interviewed from the remaining economies felt burdened by at least one category of taxation in their country.

Most burdensome taxes by economy

53 and 38 percent of entrepreneurs cited Hong Kong and Singapore respectively as having no burdensome taxes.

Business profits Personal income taxes Employment related taxes Indirect taxes No burdensome taxes
Japan (46%) Denmark (60%) Belgium (74%) Argentina (53%) Hong Kong (53%)
Vietnam (41%) Finland (54%) Poland (65%) Thailand (42%) Singapore (38%)
Mainland China (34%) New Zealand (38%) Sweden (52%) Mexico (41%)
Malaysia (32%) Netherlands (37%) France (52%) Taiwan (37%)
Greece (31%) Canada (37%) Brazil (45%) Botswana (36%)
Italy (23%) United States (36%) Australia (42%) Chile (31%)
South Africa (31%) Germany (39%) India (29%)
Chile (31%) Ireland (39%) Armenia (27%)
United Kingdom (38%) Philippines (25%)
Turkey (34%)
Russia (31%)
Spain (29%)

Source: Grant Thornton IBR 2010

Countries with the highest and lowest taxes

These perceptions are not unfounded. According to statistics provided by Worldwide Tax, Singapore and Hong Kong share one of the lowest company tax, personal income tax and value-added tax rates in the world.

Hong Kong in particular has a benign tax regime, with no VAT, sales tax, tax on investment income and no employment taxes paid by the employer. Corporate tax is only 16.5 percent.

Other countries in the low tax regime bracket include Bulgaria, Cyprus and Canada. Countries with a high rate of business tax include Germany, France, Belgium, Brazil, USA, India; while countries with marginal income tax rates above 40% include Australia, New Zealand, Belgium and Germany.

In previous decades, countries like the US and Japan cut effective tax rates to keep local business globally competitive. However, governments are unlikely to cut tax in 2012. They will instead seek to reduce national debts accumulated from the recession by increasing taxes.

This will incentivise entrepreneurs from Europe, the US and parts of Asia to incorporate their start-up companies in Singapore and Hong Kong.

In March 1999, Bob Perlman, then Vice President of Taxes for Intel Corporation, told the Senate Finance Committee that if he had known at Intel’s founding “what I know today about the international tax rules, I would have advised that the parent company be established outside the U.S. Our tax code competitively disadvantages multinationals simply because the parent is a U.S. corporation.”

Full table on tax rates in different countries here.

Starting a company in Asia

When making decisions to invest in Asia, entrepreneurs need to assess a country’s tax risk. Despite the growth potential of many Asian countries, their taxation systems can substantially reduce a company’s retained earnings.

China is a magnet for investment because of the nation’s growth potential. However, China’s tax system is one of the most complicated in the world, incorporating every conceivable type of taxation that exists including VAT, business tax on services, corporate and personal taxes, and worldwide taxes.

India’s business community reports a high burden of indirect taxes including VAT, GST, commodity taxes, real and personal property taxes and excise duties. Complying to the tax codes of these two countries is challenging. Many businesses are too small to afford the professional outsource fees required to comply properly.

In contrast, the tax systems of Hong Kong and Singapore are very simple. The only major difference is Singapore has a goods and services tax. Both countries have low business tax rates, many different kinds of tax incentives and have a high degree of tax stability.

Disclaimer

The information given is of a general nature and may not be applicable in a specific situation. Under the Terms of Use of this website, we disclaim liability for any act done or omission made on the information provided and any consequences for any such act or omission. For specific legal advice, you should seek professional legal assistance.

About the author

Anthony Coundouris is the founder of Futurebooks. Futurebooks offer affordable incorporation, bookkeeping, business planning and business brokering in Singapore and South East Asia. Anthony has helped corporate firms build subscription models, conduct industry analysis and develop brand positioning for new firms. He was founder of Firestarter, a digital marketing agency, acquired by Novus Media in 2010.

More epic content that’s related:

Interview with PropertyGuru CEO Steve Melhuish on how he expanded overseas.
How your start-up can expand overseas — quick tips from Socialwalk


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China Tech in 5 Words – Open, Clone, Cloud, Mania and Entrepreneurship

Open

Tencent, the Chinese Internet which has long been criticized for its closeness held a grand “Tencent Partnership Conference”, Pony Ma, founder and CEO of Tencent said in the conference that “the more successful our partners are, the more successful our open platform will be.” Tencent generates RMB 20 billion (US$ 3 billion) in revenue in a year, Ma said, and the company was hoping to recreate a new Tencent by helping its partners earning exact the same sum.

And the company that uses penguin as its mascot is not the only one decided to do so in the past year. Baidu, Taobao, Shanda, Amazon, Dangdang, Joyo(Amazon China), Kaixin001, NetEase, 51, Sohu, Youku, Douban, Renren and so on all launched their own open platform solutions.Baidu even pushed the open wave further to mobile front by launching a mobile box computing service.

On the other hand, Joyo, the Chinese subsidiary of Amazon debut its ecommerce platform in mid-July that allows anyone qualified to operate an independent online shop on its website leveraging Amazon China’s traffic, branding, warehouses as well as logistic service for a fee.

Clone

Clones that paying tributes to their American counterparts are thriving in nearly territories here. To name a few, in group buying we have Meituan, Lashou, in lightblogging there’re Diandian, Tuita, in Airbnb we have Mayi and Youtx, in Pinterest we have Huaban, Markzhi and so on, nearly every newly popped up service are expected to find its siblings here in no more than 6 months after its founding in the States.

To some entrepreneurs, copying is another word of innovation, they copy and then adapt them into Chinese environment with minor adjustments. That’s the so called micro innovation.
Cloud

The success of Amazon Web Services and Google App Engine inspired its Chinese peers to hack out their own cloud computing service that let 3rd parties have access to their mighty computing power.

Sina, Alibaba and Shanda all have their own either private or public cloud computing initiatives targeting SMEs through which you can distribute your contents, launch your websites, store your files and more. Some features offered by them like high-performance computing, flexible pricing model, easy-scaling capability, load balancing and so forth

At the same time, consumer-oriented cloud service like Tencent/Sogou cloud input method and Xunlei Cloud VOD are all living examples of disruptively employing cloud-based service in consumer-centric Internet products.

 

Mania

Dangdang fighted with 360buy in the price war over books and 3C products, over and over again. In earlier March, 360buy announced to making no profit in book selling business in the coming 5 years to compete with Dangdang, couple months after, NYSE-listed company initiated a price war competing with 360buy dubbed “Operation Decapitation” in 3C categories in September.

Qihoo, Kingsoft and 360 were also constantly in fight status that they kinda slapped each other on and off. You asserted I’m stealing user privacy, then I’m bitting you back claiming you‘re malware. Just calm down big fellas.

 

Entrepreneurship

It was both the best and worst times to be an entrepreneur in China as more Chinese cities like Beijing, Shanghai, Hangzhou and Shenzhen were seeing bootstrap startups springing up, more and more VC and hot money flowing into the market and lots of tech-centric incubators emerged upon the scene, on the other hand, ferocious, endless competition caused by market mania and investment spree is stifling.

It was both the age of wisdom and foolishness since new technologies and business models are quickly and adequately adapting to China, coding languages, tools, frameworks and philosophies like Python, jQuery, Github, NoSQL, Rails, DRY (don’t repeat yourself) and DRW (don’t reinvent the wheels) equipped Chinese coder with latest Valley practice to help them gear up for the startup wave; meanwhile, encouraged and single-minded entrepreneurs jumped into crowded red sea like group buying , liteblogging and the latest Pinterest fever. VCs splashed money into startups in hopes of a 10% chance that one of their portfolio companies might make it – to go public or be acquired for a fruitful exit.

Deng Xiaoping reflected in 1987 on the first eight years of China’s economic reforms saying that “all sorts of small enterprises boomed in the countryside, as if a strange army appeared suddenly from nowhere.” It is these startup firms drove China’s reform momentum. Now it is the rise of those new startup firms founded by spontaneous entrepreneurs to drive China’s innovation momentum and to serve as the major source of the Middle Kingdom’s growth. Some may even argue that the success or failure of a transition ecomony like China’s can be traced in large part to the performance of its entrepreneurs. And finger crossed they don’t fail us.

To sum it up, no matter how bad these negative situations are, it still might be the best time to start one’s own business in China as the spontaneous entrepreneurship and innovative thinking in the vast land of China motivated many to craft their products and to solve a problem. At the end of the day, As many Chinese founders stumbled along the path set by thorns, feeling the chill of winter and suffering from the hopelessness and despair, it’s the only entrepreneurial spirit that sparks in the long night to guide them through the journey, and inspire them to move on to probably a better time in 2012.

Related posts:

  1. Updates on Startup Leadership Program Beijing:Talk the Talk and Walk the Walk
  2. Announcing ChinaBang Awards 2011, the Most Respectable Chinese Startup-Focus Annual Awards
  3. Baidu Phone on Sale by Year’s end?


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2011′ China Box Office Infographic

CyberAgent Establishes Subsidiary Company For iPhone Camera App “My365″

CyberAgent [J] has announced that they will transfer their iPhone camera social network app “My365” over to Sirok, a subsidiary company they set up for developing smartphone applications.  From now on this new company will manage the service.

“My365” is an iPhone camera app that was released on October 26th of 2011.  Based on the concept of “When you look back at every casual day, lovely memories are made,” each day you store a photo of what you feel is an impressive moment  and upload it into your calendar.  By word of mouth, downloads have spread out to reach 300,000 at present.  Not only in Japan but also in Thai, Hong Kong and elsewhere it has ranked among the highest for free apps in the App Store photo category, and currently about 30% of access is from overseas users centered in the Asian continent.  This time Sirok, established as a subsidiary company, will take over as developing team for “My365” and continue to manage the service.  From here on they are plotting to expand “My365” functions and will proceed to develop an Android version.

 

Translation authorized by VSmedia



CyberAgent Establishes Subsidiary Company For iPhone Camera App “My365″


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All Japan’s Earthquakes in 2011, Visualized in One Startling Video

There have been a number of visualizations related to last year’s March 11 earthquake in Japan. But this just might be the most insightful one that I’ve come across to date. Created by YouTube user StoryMonoroch, the visualization shows all the earthquakes in 2011 represented as circles, with the size of the circle representing the magnitude of the earthquake.

But what’s most remarkable here is that the designer(s) went one step further in conveying earthquake magnitude [1], and added sound as well – so bigger quakes are represented by louder blips. So if you play the visualization starting from January first, and let it play until March, the quakes occur (more or less) with regularity. And then March 11 hits (skip ahead to view here), at which point the blips go absolutely crazy. Check out the full video below.

Near the end of the video, there are also charts to show a timeline of earthquake frequency, for magnitude 5 and above and for magnitude 3 and up. The latter is more interesting to me (see picture below), speaking as someone who lives in Tokyo – because really it’s hard to remember how frequent earthquakes were before March 11. I know that things were still pretty shaky for the rest of that month, with big quakes occurring on a regular basis. But this graph gives a good comparison of the situation before the quake, and how things were late in the year – and these are two periods that my memory has difficulty comparing.

japan-earthquakes-storymonoroch

The creator, StoryMonoroch, prefaces that this visualization is only a personal work and not is “unofficial.” It would be wonderful to see stuff like this comes from media in Japan as opposed to volunteers. Whoever created this visualization (no contact info is provided) is serving the civic good on his/her/their own time. And considering the amount of work that must have went into this, that’s a pretty cool thing to do.

[Via Wired]


  1. Data used is from the Japan Meteorological Agency.  ↩


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How your start-up can expand overseas — quick tips from Socialwalk

Socialwalk, an online platform that helps event attendees build personal and meaningful connections with each other, has expanded to three countries within a year. Now, they want to help others do the same.

The founders, Tham Keng Yew and Eileen Feng, recently shared in a press release some tips regarding how companies can expand regionally.

Bearing in mind the limited resources that SMEs and start-ups have, here are the four guiding principles:

  1. First-priority region: Which target market could give you a strong competitive edge? Cost of expansion? Who are your competitors over there? Price point? Why should your potential buyers switch over to you?
  2. Anchor buyers: Who do you need to get on your side in order to verify your business model in that country?
  3. Relevant introductions: Let professional business matchmakers help you find potential buyers and introduce you to them. An introduction made by a trustworthy matchmaker could be the key to being on your buyer’s radar.
  4. Meet your buyers to close the deal: In order to make your overseas trip worthwhile, you can participate in an international trade show with a business matching program. Invite your potential buyers to meet you there.

Keng Yew, CEO of Singapore-based Socialwalk, emphasized again the importance of professional matchmakers, which allows entrepreneurs to “jump the queue” when seeking buyers. Socialwalk can play such a role.

A senior sales executive from Clean Air & Fluid System in Malaysia, one “Mr Akram”, used Socialwalk when he were in Jakerta. He was able to get more partners and clients that way.

Socialwalk is also in talks with key Chinese trade show organizers and export-ready companies to provide their buyer-seller matching services.

From Valentine’s Day to 28th February 2012, Socialwalk is offering export-ready companies with an introduction to a relevant buyer. If you’re interested, send your contact details to eileen@socialwalk.com, with “Subject : I am ready to expand overseas”.

For more in-depth insights on expanding overseas, check out SGE’s interview with PropertyGuru CEO Steve Melhuish.


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Report: Flipkart Keen to Go Shopping, Wants to Take Home LetsBuy

The Indian e-commerce leader Flipkart is doing some shopping of its own, and is reportedly keen on buying up LetsBuy.com. Since LetsBuy is one of its main, smaller rivals in the Indian market, then this would be a major consolidation in the industry.

The local tech site Medianama says it has this news on good authority, and that LetsBuy is being valued at US$20 to 25 million. For the moment, the major players on both sides are neither confirming nor denying the deal.

What’s the attraction for Flipkart exactly? Manish Vij, the co-founder of the Vun Network, which was one of the early investors in Letsbuy, told the media:

LetsBuy is the second largest player in the country, and is the strongest competitior to Flipkart. From a comscore standpoint, it has 2 million unique and over 5 million visitors every month, and is among the top four commerce sites in the country.

LetsBuy was launched back in July 2009 and raised $6 million in funds from Helion Ventures, Accel Partners, and Tiger Global later the next year. The B2C site focuses mainly on consumer electronics, but has recently expanded into toys and sporting goods as well. We’ll keep you updated if the deal indeed goes ahead.

In related industry news, Amazon’s (NASDAQ:AMZN) long-awaited push into Indian e-commerce happened last week with the launch of its Junglee.com site.

[Source: Medianama]


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