Hot on the heels of its first game release from its North American studio, in Zombie Jombie, Japanese social gaming giant GREE (TYO:3632) is announcing a partnership with advertising company Dentsu (TYO:4324) to help with the promotion of its global business and expansion.
Dentsu, which has 168 offices around the world in 28 countries, will also be working with GREE in other business areas as well, according to today’s announcement:
GREE and Dentsu will expand into new businesses, such as venture investments in the mobile sector, co-development of advertizing business utilizing social media, among others, fully utilizing both of their strengths.
GREE also announced a partnership with fellow gaming giant Level-5 just a few days ago, saying that the two companies would be bringing three of its popular titles to the GREE global platform. The titles will be the RPGS card game Ni No Kuni: Daibouken Monsters, as well as Inazuma Eleven: Atsumeyouze, and Little Battlers eXperience.
It will be interesting to see exactly how successful GREE’s overseas expansion will be. The company certainly seems to be sparing no effort. It will also be attending the upcoming E3 gaming conference this June, by which time its new global platform, formed after its buying up OpenFeint, should be ready.
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