Metro: Microsoft’s extreme makeover

If you love clean design, the minimalist aesthetic and figuring out new user interfaces, rejoice! This writer got a chance to get his grubby hands on a consumer preview version of Windows 8, so you don’t have to go through the trouble of installing and uninstalling a preview OS on a PC partition to learn about upcoming changes.

I’m happy to report that despite some beta issues, it’s shaping up to be an exciting next leap for the most-used operating system in the world.

First Impressions

Microsoft has certainly taken a bold step in its next version of Windows, eschewing the traditional start bar and icon-based desktop designs for a sleek, dynamic layout of squares and rectangles. Transitions and animations between opening and closing programs are smooth and slick, though learning the correct gestures might take a little time.

Though it’s likely to be disconcerting to traditionalists, I quite enjoyed the new look and feel. It’s bold but not too showy, striking a nice balance between customisability and utility. Gone is the unspeakable horror of seeing a million cluttered icons on your desktop upon booting up, I think.

Some GUI features are clearly meant for use on a touchscreen surface, with certain swipe motions more suited for a tablet interface. Dragging and dropping using a mouse is an odd experience for sure, but I guess the future of technology is touch, and Microsoft’s obviously signalled that this is the direction they’ll be going into.

Exploring the Accessories

However, the old Windows Desktop interface isn’t gone, finding a place in a tile labelled ‘Desktop’, so it’s a good starting point for those who are insistent on managing their content old-school. One thing I like is how the space on each tile is fully filled with relevant data after opening, updating itself to effectively convey realtime information at a quick glance.

For a preview, there are a surprising number of apps in the Store. Some of the main draws would be the award-winning Cut The Rope, Cookbook by Bewise for the foodie in all of us, and Mahjong Deluxe as one of the top downloads. Unfortunately for the mahjong ‘kakis’ out there, this isn’t the Singaporean version of mahjong played at various family gatherings around the island, but a Mahjong Solitaire game that isn’t quite as satisfying. An odd blast from the past was a Carmen Sandiego app that couldn’t start up properly, displaying a temporary loading screen only to revert to the Start Menu when clicked. Windows’ usual error reporting function was mysteriously absent, but hopefully will be added later.

The Finishing Touches

All in all, I think there’s certainly something for everyone, and this is for a platform still in its early stages yet. Full integration across all its services seems to be what Microsoft is gunning for, with Live ID logins, Xbox companion services and Skydrive just some of the services that are collated under one roof, made accessible at a single click. Now that’s what I call stylish practicality.

About Nicholas Tan

Nicholas is a freelance writer fascinated with emerging technologies and the end-user adoption experience. In his spare time, he writes music and watches too much television.

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Metro: Microsoft’s extreme makeover

If you love clean design, the minimalist aesthetic and figuring out new user interfaces, rejoice! This writer got a chance to get his grubby hands on a consumer preview version of Windows 8, so you don’t have to go through the trouble of installing and uninstalling a preview OS on a PC partition to learn about upcoming changes.

I’m happy to report that despite some beta issues, it’s shaping up to be an exciting next leap for the most-used operating system in the world.

First Impressions

Microsoft has certainly taken a bold step in its next version of Windows, eschewing the traditional start bar and icon-based desktop designs for a sleek, dynamic layout of squares and rectangles. Transitions and animations between opening and closing programs are smooth and slick, though learning the correct gestures might take a little time.

Though it’s likely to be disconcerting to traditionalists, I quite enjoyed the new look and feel. It’s bold but not too showy, striking a nice balance between customisability and utility. Gone is the unspeakable horror of seeing a million cluttered icons on your desktop upon booting up, I think.

Some GUI features are clearly meant for use on a touchscreen surface, with certain swipe motions more suited for a tablet interface. Dragging and dropping using a mouse is an odd experience for sure, but I guess the future of technology is touch, and Microsoft’s obviously signalled that this is the direction they’ll be going into.

Exploring the Accessories

However, the old Windows Desktop interface isn’t gone, finding a place in a tile labelled ‘Desktop’, so it’s a good starting point for those who are insistent on managing their content old-school. One thing I like is how the space on each tile is fully filled with relevant data after opening, updating itself to effectively convey realtime information at a quick glance.

For a preview, there are a surprising number of apps in the Store. Some of the main draws would be the award-winning Cut The Rope, Cookbook by Bewise for the foodie in all of us, and Mahjong Deluxe as one of the top downloads. Unfortunately for the mahjong ‘kakis’ out there, this isn’t the Singaporean version of mahjong played at various family gatherings around the island, but a Mahjong Solitaire game that isn’t quite as satisfying. An odd blast from the past was a Carmen Sandiego app that couldn’t start up properly, displaying a temporary loading screen only to revert to the Start Menu when clicked. Windows’ usual error reporting function was mysteriously absent, but hopefully will be added later.

The Finishing Touches

All in all, I think there’s certainly something for everyone, and this is for a platform still in its early stages yet. Full integration across all its services seems to be what Microsoft is gunning for, with Live ID logins, Xbox companion services and Skydrive just some of the services that are collated under one roof, made accessible at a single click. Now that’s what I call stylish practicality.

About Nicholas Tan

Nicholas is a freelance writer fascinated with emerging technologies and the end-user adoption experience. In his spare time, he writes music and watches too much television.

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Chinese Broadband Users Complain of Slow Connection Speeds, Terrible Customer Service

Life for an internet addict can be tough if you’re living somewhere where the fastest available internet connection is 4 Mbps. But it’s even more frustrating when you’re paying for a 4 Mbps internet connection but only getting 2 Mbps speeds. Zheng Dongfang Wang ran this story about a Mr. Guo who took the next logical step and tried to get some help.

4 Mbps bills for 2 Mbps service

Guo lives in Chifeng, Inner Mongolia, and his internet service is provided by China Unicom, so he called the company’s customer service hotline. He was told to wait for a repairman to come check it out, but no one was available for nearly a month. Eventually, it turned out that from his repeated calls, Guo had multiple bug reports in Unicom’s customer service system, but that no one bothered to deal with any of them.

Eventually, Unicom did send two repairmen, who told Guo the issue was that the wiring in Chifeng was old and that there was no way for him to reach speeds of 4 Mbps. If he wasn’t satisfied, they told him, they would be happy to remove his broadband connection entirely. They also tested his connection speed using a device they had brought themselves and pronounced it to be around twice as fast as Guo says he has experienced in his own tests.

Woeful customer service aside, Guo’s case raises a question I’ve seen elsewhere on the Chinese internet: why are companies advertising broadband speeds in places where they can’t provide them? Does this constitute a kind of false advertising? At my own apartment here in Beijing, I pay for 4 Mbps service. A test on speedtest.net just now gave me a speed of just about 3 Mbps for both download and upload, and in the past I’ve seen it as low as 2 Mbps. Obviously it would be difficult for the broadband company to provide a connection that is constantly exactly 4 Mbps. But if my connection isn’t capable of reaching 4 Mbps at all — I’ve never seen it that high — isn’t it false advertising to suggest that what I’m buying is a 4 Mbps connection?

Of course, this isn’t just a problem in China. The gentlemen from Penny Arcade suggested a solution to this problem all the way back in 2009:

Something tells me my broadband provider here in Beijing would have a problem if I paid them less than the price that’s posted on their flyers. Still, though, it would only be fair. Perhaps China’s Ministry of Industry and Information Technology should consider regulating the way broadband providers are allowed to advertise speeds. Or, testing connection speeds in the homes of random consumers to make sure they’re living up to their promises.

[Zheng Dongfang Wang via Sina Tech]

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ad:tech Singapore 2012 – 13-14 June

Online Advertising and Digital Marketing platforms can no longer be seen as “New Media” it has entered “Mainstream”. With the continuing decline of ad spend in many of traditional media businesses, budget spend on interactive media continues to gain momentum and at the same time delivers quantifiable results for the brand advertiser.

ad:tech Singapore 2012 is a regional event for the interactive marketing community at its 5th edition. ad:tech Singapore brings together brand advertisers, traditional & interactive agencies, portals, on-line publishers and technology providers. With the continued growth in technology and use of digital media, ad:tech offers an unrivalled opportunity to discover new practices and technologies, and to learn how many of the great names have utilized the net, built brand recognition and immersed themselves in digital technologies. Companies are realizing the meaning of ROI on ad spend like never before.

Check out the speaker list and the schedule.

---

Event Details

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When: Wednesday-Thursday 13-14th June 2012
Where: Suntec Singapore International Convention and Exhibition Centre, 1 Raffles Boulevard Suntec City, Singapore 039593

Find ticket details and register here.
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Moke App for Weibo: Dawn of the Tweetbot Replicants

China’s most vibrant Twitter-esque service, Sina Weibo, has a stylish new third-party iPhone app in the form of Moke (pronounced ‘mor-kur,’ as in the Chinese). The new app looks a lot – perhaps a bit too much – like Tweetbot (see the comparison below), the popular Twitter client created by Tapbots.

Moke was made by Chinese developer Ling Wang, who gained some global recognition earlier this year for the elegant ‘to do’ app Voodo. The new Moke is a free app that supports English and Chinese, and contains a ‘pro’ in-app purchase for US$2.99. It’s a welcome addition to the three alternative Weibo mobile apps that I looked at last year, and a strong challenger to the most attractive of those, Weico.

While it would’ve been nice to see a more original design used, Moke looks like a sweet way to access all the main Weibo functions, such as comments, retweets, private messages, new followers, user profiles, etc. While we’re all fans – though also harsh critics – of Sina’s (NASDAQ:SINA) microblog service here at TiA, the official Sina app is textbook bloatware, crammed with all the social gaming elements that Weibo has, plus location-based checkins and local weather and trends and the kitchen sink. It’s all just too much. And so Moke – and the fine-looking Weico as well – offers a respite from that, and a speedier way to do the essentials such as fire off Weibo tweets and sees who’s interacting with you. That’s all that’s needed. Plus some eye-candy is nice too.

Get the Moke app – which requires iOS 5 to run – from the iTunes Store, or follow along its progress on the app’s new Weibo page.

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Fakes On Annular Solar Eclipse So Buzzed

From past

@ryuki_guilty15 tweeted “his friend” took this, retweeted over 30K times.

which turned out to be the one on National Geographic taken in 2010 Thai.

The same photo buzzed on Reddit, too.

Proposal ring

給料3ヶ月分のレンズで撮影したんだ！ってプロポーズ…だめ？ twitter.com/wacamera/statu…

— わかめ (@wacamera) May 21, 2012

When @wacamera explained how he composed 3 photos, solar eclipse and his right and left hands on iPhone app Blendar one hour later, the photo already circulated on Twitter.

@wacamera May 21, 2012

Someone posted it to TV station as his/her photo then.

情報tenにでちゃったみたいです…… twitter.com/wacamera/statu…

— わかめ (@wacamera) May 21, 2012

Finally, it goes over the language barrier and Twitter official blog introduced it.

NASA’s??? eclipse photo on Facebook

@A4sizeCG posted this illustration on the day before the eclipse, May 20 on Niconico Seiga.

Kevin someone re-posted this illustration on Facebook as “one of the most Spectacular eclipse images ever!”, now shared over 60,000 times with 27,000 likes. This illustration is also being circulated around many websites under non-authors’ names or commented as NASA took it.

Fakes On Annular Solar Eclipse So Buzzed

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Social marketing platform Perx chops the complication out of consumer loyalty programs

Perx, a mobile loyalty programme puts merchants as their top priority

Perx is no stranger to mobile users in Singapore who are on mobile loyalty programs. The Singapore based startup which is backed by Eduardo Saverin, cofounder of Facebook, is available at more than 450 locations in Singapore, including common names like Happy Lemon, Subway, Dunkin Donuts and many more. Recently, Perx pitched at our Singapore Satellite and won the Judges’ Choice Award, and we spoke to them to find out what they have been up to since:

Could you share with the community what Perx is and why is it different?

Since the Singapore Satellite, our team has been working aggressively to expand our footprint in Singapore and work on our plan to grow in the region. Perx is a social marketing platform, not just a tool to track loyalty chops. We have combined a suite of tools to allow SMEs to truly campaign each customer. For example, 315 people visited Siam Kitchen last week because of our Chop Mob campaign without any upfront discounts. Other than that, there were over 12,000 people who have posted on their personal Facebook walls about our merchants because of our Perx Wheel which gives out instant prizes. We are carefully launching push notifications with personalized messages instead of random geo-fencing and spam tactics. Our goal is to help merchants engage their customers before, during, and after their visit to the merchant. While others focus on giving consumers more discounts or points, we want to help the merchants as our first priority.

Do share with us some numbers in terms of number of users, active users, growth rate, as well as your user demographic.

Since October 2011, we have grown to 50,000 registered users on 220,000 chops. More than 65 percent of our users are active.

The Perx team with founders Jon and Andrew. Photo: Perx

Could you share with us the idea behind Sponsored Chops?

Mobile ads need to move beyond banner ads, they need to have a purpose. Sponsored Chops are the first type of mobile ad that consumers will actually like. Who doesn’t want a free chop? We didn’t want a traditional model that charges merchants some huge fee per month or per chop. But we also couldn’t run around town announcing we are free, because that is a red flag for most merchants too. So Sponsored Chops allows us to connect the dots between the advertisers, merchants, and consumers. More details are coming soon, but we are signing up some of the largest brands in the region on our ad platform and will launch our first batch of Sponsored Chops in June.

How can startups or SMEs leverage on mobile loyalty program to create more value to their customers and users?

We have established a specific methodology to help our clients get the most out of the Perx platform. The call to action is always going to be important. Consumers are very savvy in Singapore and will do the math to determine if the loyalty reward is worth the effort. Also, we encourage our merchants to think of loyalty beyond upfront discounts. Many of them are signing up simply for the social sharing of the Perx Wheel or from the thousands of surveys we have collected for the merchants.

What are the opportunities you see in Asia?

The opportunities are abundant so it is more about focusing on the right stuff. Singapore has been a phenomenal place to start-up a company and we have big aspirations. However, we also know that growing into other markets is like starting a new company. So we are picking our partners and our next steps carefully.

The Perx headquarters. Photo: Perx

What’s next in the pipeline for Perx?

We are working on a few major announcements that will allow us to acquire users and merchants both in Singapore and abroad. We recently signed exclusive agreements with two of Singapore’s major Point of Sale providers. Basically, we are seeing a shift away from long-term point accumulation to shorter term recognition of consumer loyalty. Recognition and hospitality matter to the consumer.

What is Perx mainly looking for at Echelon?

We would like to meet new advertisers, potential partners in the region, merchants, and of course to network more with other start-ups. We get busy executing our plan and feel that we miss out on some of the great events. We are really glad to have been invited to participate in this year’s Echelon.

Perx will be exhibiting at Echelon 2012 Startup Marketplace. The team pitched their product at the Singapore Satellite in April.

The Perx team outside one of their merchant's restaurant. Photo: Perx

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Social marketing platform Perx chops the complication out of consumer loyalty programs

Perx, a mobile loyalty programme puts merchants as their top priority

Perx is no stranger to mobile users in Singapore who are on mobile loyalty programs. The Singapore based startup which is backed by Eduardo Saverin, cofounder of Facebook, is available at more than 450 locations in Singapore, including common names like Happy Lemon, Subway, Dunkin Donuts and many more. Recently, Perx pitched at our Singapore Satellite and won the Judges’ Choice Award, and we spoke to them to find out what they have been up to since:

Could you share with the community what Perx is and why is it different?

Since the Singapore Satellite, our team has been working aggressively to expand our footprint in Singapore and work on our plan to grow in the region. Perx is a social marketing platform, not just a tool to track loyalty chops. We have combined a suite of tools to allow SMEs to truly campaign each customer. For example, 315 people visited Siam Kitchen last week because of our Chop Mob campaign without any upfront discounts. Other than that, there were over 12,000 people who have posted on their personal Facebook walls about our merchants because of our Perx Wheel which gives out instant prizes. We are carefully launching push notifications with personalized messages instead of random geo-fencing and spam tactics. Our goal is to help merchants engage their customers before, during, and after their visit to the merchant. While others focus on giving consumers more discounts or points, we want to help the merchants as our first priority.

Do share with us some numbers in terms of number of users, active users, growth rate, as well as your user demographic.

Since October 2011, we have grown to 50,000 registered users on 220,000 chops. More than 65 percent of our users are active.

The Perx team with founders Jon and Andrew. Photo: Perx

Could you share with us the idea behind Sponsored Chops?

Mobile ads need to move beyond banner ads, they need to have a purpose. Sponsored Chops are the first type of mobile ad that consumers will actually like. Who doesn’t want a free chop? We didn’t want a traditional model that charges merchants some huge fee per month or per chop. But we also couldn’t run around town announcing we are free, because that is a red flag for most merchants too. So Sponsored Chops allows us to connect the dots between the advertisers, merchants, and consumers. More details are coming soon, but we are signing up some of the largest brands in the region on our ad platform and will launch our first batch of Sponsored Chops in June.

How can startups or SMEs leverage on mobile loyalty program to create more value to their customers and users?

We have established a specific methodology to help our clients get the most out of the Perx platform. The call to action is always going to be important. Consumers are very savvy in Singapore and will do the math to determine if the loyalty reward is worth the effort. Also, we encourage our merchants to think of loyalty beyond upfront discounts. Many of them are signing up simply for the social sharing of the Perx Wheel or from the thousands of surveys we have collected for the merchants.

What are the opportunities you see in Asia?

The opportunities are abundant so it is more about focusing on the right stuff. Singapore has been a phenomenal place to start-up a company and we have big aspirations. However, we also know that growing into other markets is like starting a new company. So we are picking our partners and our next steps carefully.

The Perx headquarters. Photo: Perx

What’s next in the pipeline for Perx?

We are working on a few major announcements that will allow us to acquire users and merchants both in Singapore and abroad. We recently signed exclusive agreements with two of Singapore’s major Point of Sale providers. Basically, we are seeing a shift away from long-term point accumulation to shorter term recognition of consumer loyalty. Recognition and hospitality matter to the consumer.

What is Perx mainly looking for at Echelon?

We would like to meet new advertisers, potential partners in the region, merchants, and of course to network more with other start-ups. We get busy executing our plan and feel that we miss out on some of the great events. We are really glad to have been invited to participate in this year’s Echelon.

Perx will be exhibiting at Echelon 2012 Startup Marketplace. The team pitched their product at the Singapore Satellite in April.

The Perx team outside one of their merchant's restaurant. Photo: Perx

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First-ever, livestream-only Digital Fashion Week could democratize fashion

This October, Singapore will play host to the first-ever Digital Fashion Week (DFW), a fashion show that sets itself apart by being livestream-only — a first in fashion history, touts the organizers.

This means that you won’t see any front row VIPs scrutinizing the models up close. Yes, no Anna Wintour-type tastemakers or wealthy celebrities.

In addition, this fashion week will let live viewers pre-order their favorite looks immediately after they spot it on the runway, and have it delivered to their doorstep within weeks. The show will feature the Spring/Summer 2013 collections from Singapore’s distinguished designers, as well as an unannounced guest designer.

DFW is a company set up by Keyis Ng and Charina Widjaja, and both used to work under Singapore celebrity singer Dick Lee in the advertising industry. Keyis also runs STORM Creative Events Agency, a public relations company.

In addition to the live coverage of the show and the backstage buzz, DFW will interview designers, models, hair and makeup artists, as well as performers from fringe events, feature live commentaries by key fashion figures and pre-show performances by international artistes.

Fashionistas can also download a mobile app to check out the livestreams, videos, photos, and even shop for items.

Fashion designers will be able to receive immediate feedback, both good and bad, from viewers. Pre-orders made by customers will give fashion entrepreneurs quick market insights about the pieces that sell.

In conjunction with the fashion show, an online B2B platform called DFW Digital Showroom will also be launched. Designers will be able to display lookbook images and pre-recorded videos on the platform, which is targeted at the press, buyers, and retailers.

Keyis is aiming for seven million viewers for this inaugural show, and he plans to announce DFW for other major cities soon. This is not the first time he has live streamed a fashion event.

His previous project, Fashforward.com, gave users virtual front-row seats to traditional fashion events. In May 2011, he and his team garnered some 500,000 visitors from 90 countries within a week.

“We aim to harness technology and creativity to promote home-grown designers in each city to the global audiences by capitalizing on the hype generated from the fashion shows. The buzz created will then be directly converted into sales and sync the fashion communication cycle with its retail cycle,” he says.

While there’s no telling how DFW will perform — so much depends on execution — an event like this is a refreshing take on an elitist industry that is dependent on upper echelon tastemakers to set the tone for an entire season.

For example, critically acclaimed documentary The September Issue shows that a single woman, Anna Wintour, who is the authoritative editor-in-chief of American Vogue, can singlehandedly decide what will be trendy in a US$300B global industry. Young designers anointed by Anna are put on a fast track to success.

However, ground-up initiatives like the DFW turn the industry upside down by giving independent designers more visibility, and letting ordinary consumers be the tastemakers for once.

Is seven million viewers an attainable goal? Maybe not. But props to them for aiming high.

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IPL Partnership with Netease and MarsTV Brings Pro Gaming to China

Professional gaming may be a nascent “sport” in the West, but in parts of East Asia, it’s serious business. Obviously, pro gaming is most entrenched in South Korea, but a couple new partnerships announced yesterday may boost pro gaming’s profile in China, too.

The IGN Pro League (IPL), which is one major international professional gaming league, announced yesterday partnerships with China’s Netease and MarsTV. Both companies will cover future IPL events for a Chinese audience, broadcasting events and also sending reporters to international competitions. The IPL will also be bringing a few Chinese gamers along for the ride at some of its events in other countries throughout this year.

The IPL appears to be focused on two games — Starcraft and League of Legends — both of which are quite popular in China, and Chinese teams are likely to make their presence felt in international competition. As IPL founder David Ting put it: “We look forward to seeing Chinese StarCraft II players and League of Legends teams demonstrate their supreme dominance at IPL 5.”

Sure, these partnerships aren’t exactly the same as getting professional gaming on CCTV Sports; this is still very much a niche thing in China. But increased coverage on Chinese sites can only help expand pro gaming’s popularity, and perhaps someday China will be as game-crazy as its neighbors in Korea.

[PR Newswire via Marketwatch]

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IDA calling for cloud computing proposals

As part of IDA’s efforts in promoting the adoption of Cloud Computing, they are calling out to interested parties to submit their proposals for innovative cloud based projects.

This call was launched last week, on 15th May 2012 at CloudAsia 2012. Successful proposals will receive 50% support of cloud resources and access to the Institute of Infocomm Research and Exploit Technologies’ Intellectual properties (IPs) and Big Data advanced analytics software and tools.

Submission of project proposals will be open till 16 July 2012. A public briefing on Call 5 will be held this coming Friday.

Public briefing on Call 5 cloud computing proposal

Date: 25 May 2012.
Venue: 10, Pasir Panjang Road, Mapletree Business City, #10-43, Singapore 117438
Time: 9:30am – 12:00pm (Registration starts at 9am)
Click here to register.

More information on the Call 5 cloud computing proposal can be found here.

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IDA calling for cloud computing proposals

As part of IDA’s efforts in promoting the adoption of Cloud Computing, they are calling out to interested parties to submit their proposals for innovative cloud based projects.

This call was launched last week, on 15th May 2012 at CloudAsia 2012. Successful proposals will receive 50% support of cloud resources and access to the Institute of Infocomm Research and Exploit Technologies’ Intellectual properties (IPs) and Big Data advanced analytics software and tools.

Submission of project proposals will be open till 16 July 2012. A public briefing on Call 5 will be held this coming Friday.

Public briefing on Call 5 cloud computing proposal

Date: 25 May 2012.
Venue: 10, Pasir Panjang Road, Mapletree Business City, #10-43, Singapore 117438
Time: 9:30am – 12:00pm (Registration starts at 9am)
Click here to register.

More information on the Call 5 cloud computing proposal can be found here.

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This Picture Very Much Summarizes Our Work Culture

So Tech in Asia has been running for about a year now. We are a pretty hardworking bunch because we very much like what we are doing. We are very selective of the people we bring in. It’s true that the culture is first shaped by the founders and the core team members (Minghao and Vanessa included). And over here at our virtual news room formed across five cities made up by five nationalities, we are working pretty hard and doing a lot work of with a really small team.

A lot of factors make what we do possible, but I believe it’s the culture of this team is perhaps one of our core assets. It’s unique, I believe. When I saw this picture, it pretty much summed things up. Yes, sometimes, the f-bomb is dropped very liberally here but it makes a lot of sense to me. Joshua, our man in Indonesia, noted when he shared the above image with me: “Dude, it feels like you have been telling me all these.”

This picture was shared on Facebook, but I think it originates with the folks over at GoodFuckingDesignAdvice. It nicely sums up the spirit we’re trying to create, without the f-word of course.

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