
Bart Myers (Sr. Director Consumer Web Sites at Rovi)
Bart Myers is an advisor and investor to early and mid stage startups as well as founder of SideReel.com. Bart co-founded SideReel.com in 2006 where he was COO and President. SideReel.com is a website that helps people watch and track their favorite TV shows online and was the first site to embrace the, then, emerging trend of cord cutters. He will be part of the panel discussion discussing on Startup Growth and Scaling at Echelon 2012.
As COO of an early to mid stage startup, Bart wore many hats, including: online marketing and SEO, revenue generation through online advertising and affiliate revenue, strategic partnerships, getting out of the way, finance/HR/accounting, as well as doing the dishes.
Bart was a software developer and consultant with IBM Global Services out of college before joining several startups in San Francisco in a variety of roles from Project Management to operations and product management, including: NetSage, Pulse Entertainment and GUBA. Bart has a BA in Int’l Studies from the best university in the US – Evergreen State College in Washington State.
Please tell us more about what you do at Rovi and what are your interests as an angel investor.
At Rovi, I manage a team of 40 delivering compelling entertainment focused experiences online for film, music and tv enthusiasts. His team includes engineering, product management, marketing, ad operations and a world class video production studio, producing editorialized entertainment video and news for distribution online.
As an investor or advisor, I work with early stage, lean, startups as an investor and advisor. I tend to look for opportunities where I the team is open to and responsive to my suggestions and feedback. I find that I can be most helpful, by helping a team to:
- Structure the company correctly for the opportunity and if there’s a raise to raise the right amount
- Hone their product strategy to effectively reach a core market
- Find hints of success and build on that success
- Create a monetization strategy that compliments the product strategy
- Manage costs

Bart Myers (Sr. Director Consumer Web Sites at Rovi)
Please tell us more about Rovi.
Rovi helps people discover and buy movies, TV shows, music and other entertainment. Their technologies help them enjoy that content on virtually any device. Rovi has 1800 employees worldwide and listed on the NASDAQ as “ROVI”.
As a co-founder of SideReel with a $35 million exit, what was the most valuable lesson learnt that has made SideReel so successful and lucrative?
There are too many to list. But here’s a few:
- didn’t over raise ($1.5m angel/seed round)
- spent cautiously and never assumed an A round
- built a product that customers loved and listed to them
- made a lot of mistakes and learned from them
- Focused on testing revenue early, and got to profitability in 24 months
- didn’t focus on an exit, but on building a real business
What do you think are five of the most common mistakes startups make?
There are many. Here’s a few that I’ve seen most early stage startups follow.
[1] Never ship a product / ship a product that no one uses
[2] Wait too long to figure out a revenue model
[3] Improperly issue founder / early employee equity
[4] Raise too much / Don’t raise enough
[5] Don’t listen enough to their “elders”

Bart Myers (Sr. Director Consumer Web Sites at Rovi)
Bart Myers (Sr. Director Consumer Web Sites at Rovi) is one of the awesome speakers at Echelon 2012. This tech conference is a two-day, double-track event on 11 and 12 June 2012 with over 1,100 delegates, a demo pit of up to 50 regional startups per day and various workshops. Get your tickets now!
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