Recently, I had the chance to have a lunchtime chat with popular food blogger Dr Leslie Tay of ieatishootipost.sg fame. He relates to me how a developer has brazenly copied his app name in an attempt to mislead potential users.
To his surprise, he found that the name of his app had also been taken on the Android Marketplace, putting a spoke in his future plans to release an Android version of his app.
“If I use the full name of my blog, ieatishootipost, it is just too long, but now I may have no choice as the name is taken on the Android app store.” he laments. He has contacted both Apple and Google and “they basically said they can’t do anything”. On the other hand, in the Apple App store, that same developer had named the app ‘ieat hawker 2′, likely to try and mislead people into thinking it was a newer version of the same app.
This is bad on two levels, firstly- in the food blogging segment, word of mouth is critical to your credibility. Should someone recommend the app to a friend and the friend downloads the wrong app mistakenly, it could lead to lost revenue. Secondly- to be quite frank, the cloned app is pretty darn lousy. It’s full of dodgy advertisements, and the user experience is pretty rough. This is the equivalent of domain squatting. This is app squatting to generate revenue by gullible users tapping on ads. If the users truly believes it is the correct application, this has significant implications for your reputation and brand equity.
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