Friday, June 8, 2012

Coffee Chat: Daniel Saito on Entrepreneurship, Passion, and Hacking

Daniel Saito, co-founder of SkySQL and Homerent

Taking a break from serving as a firm-but-fair judge of our Startup Arena contenders here in Jakarta, Daniel Saito (pictured above) now sits down with our own blogger, Charlie, to discuss his entrepreneurial life and journey. Daniel is director of sales at SkySQL, the database solutions company which was spun off from MySQL.

#16:09: “Most of my career is checkered with startups, whether they succeeded or failed,” begins Daniel. One of his first grew to be Netscape browser, and with that one of tech’s first IPOs. Then moving to Japan, he helped kick into life the Japanese web business. “There was no such thing as venture capital back then,” and so it was tough to persuade banks to provide financial backing.

#16:11: On his FBI run-in, Daniel admits that he was a hacker as a 15-year old, and was caught and slapped “with a heavy fine … but no jail time.” He points out he did no harm.

#16:12: So what’s a hacker? He says it’s someone “with a passion” and that these hacks – but not “cracks” in the illegal sense – are innovative and now, finally, embraced by startups of all sizes, right up to Facebook.

#16:13: He sold his Japanese ISP for $50 million back then, just before the first tech bubble burst. And that’s when he lost a lot, having taken shares as his exit booty. “And so it was back to work,” Daniel says.

#16:14: On selling MySQL for a billion dollars to Sun Microsystems in 2008, he says that was the point – in 2008 – where he was asked to bring his spin-off company, SkySQL, to Asia. But the exit to Sun caused a lot of people to leave, some of whom went on to form MariaDB. Daniel stayed on for eight months after the Sun takeover, but then took the core team “to replicate the core business literally overmight” in then forming SkySQL.

#16:17: MySQL’s success was, in large part, due to its basis on open source server infrastructure. He says that the Japanese social network Mixi was his first customer in the nation, as well as a great believer in the company and open source.

#16:19: Should a billion dollars be the goal for startups now? “Building a good product should be the priority … a product that people find value in it.”

#16:20: Any mistakes on his entrepreneurial journey? He says that hiring is key, and to keep a good corporate culture, one where the team can believe in themselves and have good communication. Often, he says, startups that lack all that tend to fail.

“It’s a lot about the interaction” between teammates, relying on one another for things to get done, “Hackathons build great culture. Facebook does this well, and Google with its 80/20 system – not sure if they still do that.”

#16:22: The term serial entrepreneur “is overplayed,” says Daniel. “You don’t call an artist a ‘serial artist’” because entrepreneurs always want to create things, especially if it’s in their blood.

#16:23: SkySQL has a team of 13 in Indonesia, and he finds the country “is a great place for innovation,” and there are “significant downloads of our binaries” because they want to download things for free and put it to use. It’s helpful, he says, that it’s bilingual – well, among the tech community as a whole.

#16:25: How about pitches? He’s going to be hearing a lot more when the second part of our Arena continues later this afternoon. He says that a startup must be disruptive and innovative – and that’s really the only way to stand out and grab the attention of investors. Plus, passion is noticeable and attractive to investors among founders – someone who ploughs in their own money, can pivot or do anything so as to ensure a launch.

#16:26: What’s next for Daniel? They’re incubating SkySQL and another startup of his, called Homerent, which is a social travel and rental platform focusing on Japan and anyone who visits.

Daniel Saito, co-founder of SkySQL and Homerent

This is a part of our coverage of Startup Asia Jakarta 2012, our startup event running on June 7 and 8. You can follow along on Twitter at @startupasia, on our Facebook page, on Google Plus, or via RSS.


Link to full article

Pub Mania aggregates pub promotions and events, launches just in time for Euro 2012

Pub Mania is a free iPhone application that allows users to discover local promotions and whatever is happening in pubs in Singapore.

Whether you agree or disagree, one of the few things that bond guys together is soccer. Happening this month, Euro 2012 will definitely see a lot of soccer enthusiast gather with each other at pubs till late night. If you are excited about Euro 2012 but not sure which pub to go to, fret not, becuase Ravesquare Pte Ltd, the developer behind Buffet Mania, has unveiled a similar iPhone application for the pubs – Pub Mania.

With the Euro 2012 happening this month, Pub Mania partners strategically with local pubs to promote live screenings and run promotions to attract football fans to these pubs.  At the moment, some of the key anchor pubs are City Golf, Fullerton Prelude Bar, Sports Bar, Swissotel’s Crossroad bar, Beer Market, Fly Entertainment’s Fry Bistro Bar and HQ Karaoke Bar etc.

Chua Meng Kiat, one of the co-founders of Ravesquare, also shared with e27 on how the idea was conceived. “Pub Mania came about as an idea while drinking at a pub. During our time working on Buffet Mania, we realized that the concept can actually be applicable in many other areas. The nightlife scene in Singapore is quite dynamic with pubs offering a variety of happenings such as live music, happy hour, live events, great views etc and they are constantly rolling out promotions to attract people to drink in their pubs. However, as an end consumer, it becomes extremely difficult to keep track of all these events and promotions. Hence, the idea of Pub Mania came about to create a mobile marketing platform for the pub owners to connect with pub goers. This way, pub owners are able to market their pubs in a personal way and end consumers will be able to chill in pubs of their best likings!”


One of the key differentiating factors with Pub Mania is that its main focus is actually on the merchant. All the information are also provided by Pub Mania’s merchants, ensuring a relied and updated information on its app. The team is also working closely with certain pubs to roll out promotions that are unique for Pub Mania users. To redeem the promotions, user only need to show the mobile voucher to the staff at the pub.

In conjunction to Euro 2012 too, Pub Manic will also showcase the pubs that are showing Euro 2012 so users won’t have to keep searching for them and miss out on the big games.

So what happens after Euro 2012 which serves as a user anchor/hook? Moving forward, Pub Mania aims to the mobile guide to local happenings, local promotions and whatever is happening in Pubs in Singapore, with plans to cover greater details on the nightlife scene. The team will also be focusing on helping its partners to increase revenue.

Ravesquare is very interested to meet potential partners whom they can work with to grow its business in terms of user acquisition. The team also looking to talk to interested investors in their business. You can download the app here.

Slideshow:
Fullscreen:

Link to full article

Pub Mania aggregates pub promotions and events, launches just in time for Euro 2012

Pub Mania is a free iPhone application that allows users to discover local promotions and whatever is happening in pubs in Singapore.

Whether you agree or disagree, one of the few things that bond guys together is soccer. Happening this month, Euro 2012 will definitely see a lot of soccer enthusiast gather with each other at pubs till late night. If you are excited about Euro 2012 but not sure which pub to go to, fret not, becuase Ravesquare Pte Ltd, the developer behind Buffet Mania, has unveiled a similar iPhone application for the pubs – Pub Mania.

With the Euro 2012 happening this month, Pub Mania partners strategically with local pubs to promote live screenings and run promotions to attract football fans to these pubs.  At the moment, some of the key anchor pubs are City Golf, Fullerton Prelude Bar, Sports Bar, Swissotel’s Crossroad bar, Beer Market, Fly Entertainment’s Fry Bistro Bar and HQ Karaoke Bar etc.

Chua Meng Kiat, one of the co-founders of Ravesquare, also shared with e27 on how the idea was conceived. “Pub Mania came about as an idea while drinking at a pub. During our time working on Buffet Mania, we realized that the concept can actually be applicable in many other areas. The nightlife scene in Singapore is quite dynamic with pubs offering a variety of happenings such as live music, happy hour, live events, great views etc and they are constantly rolling out promotions to attract people to drink in their pubs. However, as an end consumer, it becomes extremely difficult to keep track of all these events and promotions. Hence, the idea of Pub Mania came about to create a mobile marketing platform for the pub owners to connect with pub goers. This way, pub owners are able to market their pubs in a personal way and end consumers will be able to chill in pubs of their best likings!”


One of the key differentiating factors with Pub Mania is that its main focus is actually on the merchant. All the information are also provided by Pub Mania’s merchants, ensuring a relied and updated information on its app. The team is also working closely with certain pubs to roll out promotions that are unique for Pub Mania users. To redeem the promotions, user only need to show the mobile voucher to the staff at the pub.

In conjunction to Euro 2012 too, Pub Manic will also showcase the pubs that are showing Euro 2012 so users won’t have to keep searching for them and miss out on the big games.

So what happens after Euro 2012 which serves as a user anchor/hook? Moving forward, Pub Mania aims to the mobile guide to local happenings, local promotions and whatever is happening in Pubs in Singapore, with plans to cover greater details on the nightlife scene. The team will also be focusing on helping its partners to increase revenue.

Ravesquare is very interested to meet potential partners whom they can work with to grow its business in terms of user acquisition. The team also looking to talk to interested investors in their business. You can download the app here.

Slideshow:
Fullscreen:

Link to full article

AaramShop launches AaramTV to help FMCG brands narrowcast their brand messages at the neighborhood grocer

Hybrid retail firm, AaramShop has launched AaramTV, intelligent AV screens that enable narrowcasting of infomercials or advertisements, targeted at grocery shoppers, in the last mile in India.

AaramTVs are especially designed for placement within the traditional grocery channel / the kirana stores / the neighborhood mom & pop stores. Aaramshop will be targeting locations with high footfalls andAaramTV-Final-Logo4 aim to associate as many vendors as listed with them by the end of this year. The brand advertisers can use AaramTV to engage with their audience at the right time and right place – the moment of truth, when a consumer is taking a decision on her/his brand purchase in the neighborhood retail shops.

Instead of going the regular eCommerce way of Grocery shopping, the startup is bringing existing retailers online. A user can choose their nearby Kirana Store from the listed stores along with a convenient time of the delivery. The local store would be informed about the order and it would be delivered to the address at the time mentioned with the payment of cash only on delivery.

AaramTVs are strategically placed only within neighborhood stores that sell FMCG / CPG brands, thus ensuring a very qualified reach-out to shoppers at the moment when they are most likely to make the brand choice. AaramTVs are supported by seamless cloud technology at the back-end, which enables real-time selection and targeting of stores and extreme flexibility in choosing the right messages for the right shoppers.

AaramShop is present in 27 cities and has a network of 2150 retailers (read our earlier coverage: Aaramshop Brings Your Local Grocery Store Online For Free).


Link to full article

Coffee Chat: A Foreigner Building a Startup in Indonesia

Tokobagus founders: Remco Lupker, Arnold Sebastian Egg

Building a startup is never a smooth-sailing journey, let alone building a startup in a foreign land. It takes a lot of understanding, localization of mindsets, and a whole lot of guts. Our very own Tech in Asia editor, Charlie Custer, speaks with Remco Lupker and Arnold Sebastian Egg, co-founders of Tokobagus.com sharing their journey building a startup in Indonesia.

#15:08: Remco: Tokobagus.com is an online classifieds site, started seven years ago.

#15:11: Charlie: Differences in doing startups in Europe and in Indonesia?

Remco: Here in Indonesia, everyone supports each other, whereas in Europe you’re all alone. You have to be independent. It’s more motivating over here.

Arnold: In Indonesia you can start small and grow it eventually.

#15:13: Charlie: What brought you both to Indonesia?

Arnold: It was just luck. I was in Indonesia for holiday and discovered the presence of internet cafes. There’s a potential here.

#15:15: Arnold: It helped a lot when it was easy to talk to the government. There was no proper infrastructure when we first entered Indonesia. We basically introduced our services, worked directly with the government. It was a blessing that we could speak their language in order to facilitate things.

Remco: If you want to start anything here, you need to learn their language here. You need to adjust your mindset, and not carry a “this is how we do it back home” mindset. I came with this mindset, but eventually realised I need to adapt to situations here as well.

#15:18: Arnold: I was a beach person, and I was walking around talking to local people, understanding the culture. If you want to learn the language, you must talk the language. It was lucky I was very young so I could pick things up fast.

Remco: I’m a little older. When I first moved here, nobody around me was speaking english. It forced me to learn the language.

#15:19: Arnold: Business landscape here is really friendly. If you can connect to people, be humble, and don’t be high up and mighty.

Remco: We’re dutch. And we’re known to be really straightforward and harsh. Difference here in Indonesia is that they’re all really polite, and a little more nice than we are. But the basis of doing business here is pretty much the same.

#15:20: Charlie: Do you have any local partners here, and at what point did you bring the local partners in? Afterall you guys are both foreigners.

Arnold: Our website is pretty Indonesian, afterall it bears the name tokobagus. It helped a lot when we moved over to Jakarta. Prospective partners were shocked when they met us at first, they didn’t expect us to be foreigners. It was easier to connect to the market, talk to local companies, have a coffee or lunch, and share ideas.

#15:23: Charlie: It seems that everyone’s saying that Jakarta is the place to go. Did you see that it was advantageous to be based in Bali back then?

Arnold: We had difficulty deciding whether to stay on in Bali or move to Jakarta. It is much easier to attract talented people and connect with people.

#15:24: Charlie: Alot of people are interested in entering the Indonesian market. Could you share some tips on the best way to go about entering the market?

Remco: You need to have a good product to be able to work in a market. I don’t think there is a magic thing, and things happen for a reason. Start with a good product.

Arnold: I think it’s because we don’t wait for things to happen. Don’t listen to negative vibes. Just do it. Don’t try to find the quick way to do it. You have to be patient and not be afraid to do it. Act on it.

#15:26: Charlie: If you could go back time, what would you change? What were the mistakes made?

Remco: We took three to four years before being aggressive. Maybe we could have started earlier with that. The timing matters too.

Arnold: Maybe we went a little bit too early. But no major regrets though!

#15:27: Charlie: How big is tokobagus.com right now?

Remco: Registered number of users consist of  2.3 to 2.4 million users with 800,0000 visits per day. We managed to grow 100%, three years in a row.

Charlie: How big is your team right now?

Remco: 80 – 90 people in the team, starting off with 4 to 5 people in the team.

#15:39: Arnold: We have a great team. Great developers, great marketing people.

Remco: Definitely there will be times I will think where we are going. Part of the success is to keep pushing yourself to keep going.

Charlie: How about making mistakes from the past startups? Do you have any?

Remco: Too hands-on, and being everywhere. You need to learn how to do things right.

#15:30: Charlie: What trends do you see in Indonesia in the next few years?

Remco: We’re going to see more mobile users as compared to desktops. Traditionally it’s desktop that rules. But mobile is taking over. Desktop traffic will fade off soon.

#15:32: Charlie: Any tips for local entrepreneurs?

Remco: They should be doing something they like. It’s a good thing to fail a couple of times, to prepare yourself for future.

Arnold: Keep it local for now, Indonesia is big enough a market. Yes, we are the two people who founded the company, but it’s the team which makes the difference. Most of the work comes from the team. You have to get the right people around you, and be very horizontal in the company, and solve problems together. Get a good company culture, which makes it very pleasant to work in. That’s important to keep the team going.

This is a part of our coverage of Startup Asia Jakarta 2012, our startup event running on June 7 and 8. You can follow along on Twitter at @startupasia, on our Facebook page, on Google Plus, or via RSS.


Link to full article

Video interviews with the who’s who of Startup Asia Jakarta 2012

I’m having a great time here at Startup Asia Jakarta 2012, chatting with industry experts, community leaders and startups based here.

Here are some quick videos to show what’s happening at the event.

Andrew Darwis, CTO of Kaskus

Kaskus is Indonesian largest online community. Andrew talks about the challenges of e-payments in Indonesia and how Kaskus is building it’s own payment gateway, KasPay to solve this problem.

 

Aulia Halimatussadiah “Ollie”

Ollie is a writer of 20 books (and more to come), based in Indonesia. She has written fiction, business non-fiction, and how-to books. She is also a techpreneur. She builds communities like #StartupLokal (for startup founders, investors, and startup enthusiasts), Girls in Tech Indonesia (for women in technology or simply love technology) and last but not least, Bincang Edukasi (for grassroot movements in education). With several expert partners, StartupLokal initiators started Project Eden — the first startup accelerator in Indonesia, a pre seed investment company that helps incubate startup ideas.

 

Angeline Anthony, co-founder and CEO of NulisBuku.com

She talks about Indonesia’s first online self-publishing website at Startup Asia 2012.

 

Tian Qiuyan of Soldgers

She chats about experiencing the Indonesian market for the iStart program by iDA at Startup Asia Jakarta. Organized by Tech In Asia, Startup Asia Jakarta showcases newly launched and product-ready tech startups. It showcases only companies which are born in Asia. Of course, Startup Asia Jakarta will have, as the name suggests, more startups originating from Indonesia.


Link to full article

All Things Mobile in Indonesia: A Conversation with Andy Zain

andy_zain

Before our Startup Asia Jakarta 2012 event kicked off, we had a chance to hear JFI director Andy Zain, outline five tips for surviving in Indonesia’s mobile market. Thankfully, Andy brought his insight to our Startup Asia stage as well, to share is insights with our audience from the stage. Below are some paraphrased highlights of his talk.

#14:29: I started in the IT industry quite early in ’91 with Apple distributors in Indonesia for Apple, which was kind of a dream job for me. In ’95 I got into the internet, and got involved in mobile eventually. I’m quite lucky to have been involved in a mobile content project back then.

#14:33: Indonesia is about mobile. We have 240 million population with 200 million mobiles. Here in this room we can see a lot of Apple computers, but in Indonesia most of the computers are in offices and schools, and most connect to internet using their mobile device. Facebook got big here because most people were using it on mobile. If you do a web [only] service, it’s hard to get 5 million users.

#14:35: A lot of Indonesian entrepreneurs, we don’t have much data on the market, so much is based on gut feeling. Often it’s more about what you specifically are familiar with. I worked together with Mig33, I met Steven Goh three years ago. At that time they had about four million users. I didn’t really like it but it proved me wrong, it’s so simple so easy to use on mobile. And people find it as an escape from their daily life.

#14:38: For many in Indonesia, watching video on a mobile they often feel fortunate to watch video on mobile – because maybe they don’t have a PC to watch it on. Sometimes even they have to wait a long time for it to load, but for them it’s ok – because the expectations are not the same.

#14:39: More than 50 percent of Indonesia don’t live in cities. More than 40 million farmers. For example 8villages.com is a business social network to connect farmers. If you want to share what you are planting, you can see for example, if too many people in your area are doing tomatoes, and you can switch to something else. That sort of thing is really empowering.

#14:43: I have a friend with a mobile video service in Malaysia, and the most popular content there is Indonesian drama series. And it’s domestic Indonesian workers who watch it from their room. Many of those people, for example are security guard workers with a little time to kill, for them anything that can entertain on mobile they jump to that.

#14:45: Over 70 percent of the phones in the market here cost below 100 or 150 US dollars. So most of us [in this room] are not part of that group. Up to 90 percent of the phones in the market are below 200 US dollars. They are not smart devices, they are closed operating systems.

#14:47: (Can feature phones be a long term strategy?) Android will be big, I agree. If you bet against it you will lose. But the [low-cost] handsets which look like Android or Blackberry, I think they will have more traction. We have some $40 phones which look like Android but are much cheaper. People don’t care about Google Play or whether it can store their contacts in the cloud – Can it do Facebook? Yes? Ok, it’s alright for me.

#14:50: (On startups that standout) What I see now is that the company that really looks at the market and builds for it, we don7t see too often yet. One company, Wujudkan, created an Indonesian sort of Kickstarter for art projects, and you can use it to raise funding from your friends. So that’s an example of one who looked close at the market and responded to a need [1].

#14:55: There’s a company doing micro insurance, for example and if you go on a trip and you have an accident, you can pay in 50 cents for coverage and get back $15000. That’s a lot of money. So there are a lot of really unique services like that.

#14:56: (On mobile gaming) We have a lot of people with no other entertainment than mobile. If you can create something simple that works well, then it can succeed. Like Kotagames, you just go to the URL and you can play. So simple services, that don’t use a lot of data or flash, and can be used at a high frequency. Chatting and social media services are sort of like this too.

#14:58: The problem is, how can you get paid. The issue here is that there are only 14 million bank accounts and maybe 7 million credit card holders. That’s only a small fraction of the Indonesian community. There’s carrier billing, and many people complain about it sometimes. It can work for some services, but maybe not for others. Carriers can help you promote and really open things up for you in some cases.

#14:59: (On Japanese mobile gaming companies GREE and DeNA and challenges they would face here) Many companies who come here need to unlearn habits and understand the market. Don’t assume anything. Know who your target market is. If you aim at just smart devices that would just get a small percent of the market. For a company like GREE or DeNA, the Japanese model might not work. They need to create a new product for Indonesia, where mobile is the main channel – but it differs in that Japan and Korea uses high end devices. I don’t think there’s anything that compares to the unique market of Indonesia.

#15:02: (On companies he has helped in this market) I don’t want to be the best product producer, but I would rather help an existing product come into here.

#15:05: I’m working with Mig33, and Kotagames. I think there is still a need for services that help to distribute content. Like in the west if you put a game in the app store, it’s taken care of. Also distribution, engagement, and payments are areas to improve.

#15:05: Our consumers in Indonesia are really creative. Indonesia took Facebook and took off. In comparison, Brazil took a few years to catch up with Indonesia. It was similar with FourSquare. Indonesian users adopt immediately, and create a lot of trending topics – so when smartphone users grow and the middle class emerges, things over the next three years will be very interesting.

This is a part of our coverage of Startup Asia Jakarta 2012, our startup event running on June 8 and 9. You can follow along on Twitter at @startupasia, on our Facebook page, on Google Plus, or via RSS.


Link to full article

All Things Mobile in Indonesia: A Conversation with Andy Zain

andy_zain

Before our Startup Asia Jakarta 2012 event kicked off, we had a chance to hear JFI director Andy Zain, outline five tips for surviving in Indonesia’s mobile market. Thankfully, Andy brought his insight to our Startup Asia stage as well, to share is insights with our audience from the stage. Below are some paraphrased highlights of his talk.

#14:29: I started in the IT industry quite early in ’91 with Apple distributors in Indonesia for Apple, which was kind of a dream job for me. In ’95 I got into the internet, and got involved in mobile eventually. I’m quite lucky to have been involved in a mobile content project back then.

#14:33: Indonesia is about mobile. We have 240 million population with 200 million mobiles. Here in this room we can see a lot of Apple computers, but in Indonesia most of the computers are in offices and schools, and most connect to internet using their mobile device. Facebook got big here because most people were using it on mobile. If you do a web [only] service, it’s hard to get 5 million users.

#14:35: A lot of Indonesian entrepreneurs, we don’t have much data on the market, so much is based on gut feeling. Often it’s more about what you specifically are familiar with. I worked together with Mig33, I met Steven Goh three years ago. At that time they had about four million users. I didn’t really like it but it proved me wrong, it’s so simple so easy to use on mobile. And people find it as an escape from their daily life.

#14:38: For many in Indonesia, watching video on a mobile they often feel fortunate to watch video on mobile – because maybe they don’t have a PC to watch it on. Sometimes even they have to wait a long time for it to load, but for them it’s ok – because the expectations are not the same.

#14:39: More than 50 percent of Indonesia don’t live in cities. More than 40 million farmers. For example 8villages.com is a business social network to connect farmers. If you want to share what you are planting, you can see for example, if too many people in your area are doing tomatoes, and you can switch to something else. That sort of thing is really empowering.

#14:43: I have a friend with a mobile video service in Malaysia, and the most popular content there is Indonesian drama series. And it’s domestic Indonesian workers who watch it from their room. Many of those people, for example are security guard workers with a little time to kill, for them anything that can entertain on mobile they jump to that.

#14:45: Over 70 percent of the phones in the market here cost below 100 or 150 US dollars. So most of us [in this room] are not part of that group. Up to 90 percent of the phones in the market are below 200 US dollars. They are not smart devices, they are closed operating systems.

#14:47: (Can feature phones be a long term strategy?) Android will be big, I agree. If you bet against it you will lose. But the [low-cost] handsets which look like Android or Blackberry, I think they will have more traction. We have some $40 phones which look like Android but are much cheaper. People don’t care about Google Play or whether it can store their contacts in the cloud – Can it do Facebook? Yes? Ok, it’s alright for me.

#14:50: (On startups that standout) What I see now is that the company that really looks at the market and builds for it, we don7t see too often yet. One company, Wujudkan, created an Indonesian sort of Kickstarter for art projects, and you can use it to raise funding from your friends. So that’s an example of one who looked close at the market and responded to a need [1].

#14:55: There’s a company doing micro insurance, for example and if you go on a trip and you have an accident, you can pay in 50 cents for coverage and get back $15000. That’s a lot of money. So there are a lot of really unique services like that.

#14:56: (On mobile gaming) We have a lot of people with no other entertainment than mobile. If you can create something simple that works well, then it can succeed. Like Kotagames, you just go to the URL and you can play. So simple services, that don’t use a lot of data or flash, and can be used at a high frequency. Chatting and social media services are sort of like this too.

#14:58: The problem is, how can you get paid. The issue here is that there are only 14 million bank accounts and maybe 7 million credit card holders. That’s only a small fraction of the Indonesian community. There’s carrier billing, and many people complain about it sometimes. It can work for some services, but maybe not for others. Carriers can help you promote and really open things up for you in some cases.

#14:59: (On Japanese mobile gaming companies GREE and DeNA and challenges they would face here) Many companies who come here need to unlearn habits and understand the market. Don’t assume anything. Know who your target market is. If you aim at just smart devices that would just get a small percent of the market. For a company like GREE or DeNA, the Japanese model might not work. They need to create a new product for Indonesia, where mobile is the main channel – but it differs in that Japan and Korea uses high end devices. I don’t think there’s anything that compares to the unique market of Indonesia.

#15:02: (On companies he has helped in this market) I don’t want to be the best product producer, but I would rather help an existing product come into here.

#15:05: I’m working with Mig33, and Kotagames. I think there is still a need for services that help to distribute content. Like in the west if you put a game in the app store, it’s taken care of. Also distribution, engagement, and payments are areas to improve.

#15:05: Our consumers in Indonesia are really creative. Indonesia took Facebook and took off. In comparison, Brazil took a few years to catch up with Indonesia. It was similar with FourSquare. Indonesian users adopt immediately, and create a lot of trending topics – so when smartphone users grow and the middle class emerges, things over the next three years will be very interesting.

This is a part of our coverage of Startup Asia Jakarta 2012, our startup event running on June 8 and 9. You can follow along on Twitter at @startupasia, on our Facebook page, on Google Plus, or via RSS.


Link to full article

What is the right UX Job Description? [And difference between UI and UX professionals]

A lot many times i have seen companies cluttered with people hired to develop apps and write HTML/CSS getting their hands dirty into the UI and UX work. The problem from where i am seeing is that UX has emerged as result of optimization that has taken over the web due to hunger of more and sticky visitors and thus entrepreneurs are most of the time lagging in the middle ground to build the right job description for their product or services company. and since you don’t have the right job description you land up with the wrong people for interviews.

The difference between UI and UX is the key thing to start with, For example the person actually designing the the whole thing with his mouse cursor on the white workspace and taking the design to HTML/CSS is the UI person and the person who sits with the Product stakeholder and defines why an element exists and where it should be placed is a UX person.

UX and UI go hand in hand but those hands need their space to work out their skills so as a leader you need to be really sure what kind of a person will do that job for you.

Hiring a UX Designer is really important if you are a product company. User centric products survive in the market because they create dependency on the end user’s front.

What is the right UX Job Description?

  • Conceptualizing, designing and prototyping new features for our core product
  • Advocating for best of breed experience design and design thinking
  • Moving seamlessly from whiteboard sketches and paper prototypes to interactive prototypes (wireframes aren’t sufficient; prototypes have to be interactive via HTML/CSS/JavaScript)
  • Presenting designs to internal stakeholders and other team members
  • Conducting frequent, iterative usability testing in parallel with development
  • Maintaining and evolving a set of design patterns and standards
  • Pairing with developers to design the presentation layer

The right way to judge somebody whether they are a UI or UX Designer is to see how they analyze a problem that the product is facing with its users. A person who gives a solution straight away in terms of an element design is a UI person and a person who questions the goals that need to be achieved when the problem is solved is a UX person.

What are your thoughts?

[About the author: Guest article contributed by Sumant Sharma, founder of findafy.com, a product comparison engine.]


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