Thursday, August 2, 2012

Language Learning Marketplace italki Gets Seed Funding

With the idea that we learn faster from fellow humans than from textbooks, Shanghai-based italki is a language learning social network and marketplace. And now, the company tells us, it has raised a second round of angel funding from an assortment of international investors. italki’s marketing manager, Ross Cranwell, tells us that the round is worth “hundreds of thousands, rather than millions” of dollars, and that the service has over 900,000 users from more than 200 countries using it to learn numerous languages.

The italki.com site is where its members use P2P video and voice chats, and literal peer-to-peer interaction, to learn in an active way. As for the teachers, many of those are native speakers of a language who earn money via italki as a community tutor; but there are also professional teachers and free language exchange partners. The platform describes itself as being cheaper and more flexible than going to language schools.

The site launched in 2006, so it can’t really be described as a startup anymore. Its learners can purchase material and take tests on the site, such as those from Oxford University Press and the “Oxford online placement test.” Co founder Kevin Chen said in today’s announcement:

Over the past few years we have built a strong ecosystem for language learners to find online teachers. Our new financing will help us expand internationally, as part of our mission to help more people become fluent in foreign languages.

Among its private investors are William Bao Bean (separate from his work as MD of the Singtel Innov8 VC fund), and Marc Van Der Chijs, who’s the co-founder of UnitedStyles and Chinese video-streaming site Tudou.

Here’s a demo video from the company of a Korean youngster learning English online with the service:

(Video link for mobile readers)

The post Language Learning Marketplace italki Gets Seed Funding appeared first on Tech in Asia.


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Karbonn launches Android 4.1 ‘Jelly Bean’ tablet in India, Priced at Rs. 6,990/

Karbonn Mobiles has launched Karbonn Smart Tab 1 running on the Android 4.1 ‘Jelly Bean’ platform, for a price of Rs. 6,990/.

Karbonn collaborated with MIPS Technologies Inc & Ingenic Semiconductor to launch the budget 4.1 ‘Jelly Bean’ Smart Tab I tablet which incorporates the popular, ultra low-power MIPS-Based™ JZ4770 SoC from Ingenic as its running core and leverages the simplicity and elegance of the MIPS architecture, resulting in features like extremely low power consumption, lightening fast 1.2GHz performance and a high level of functional integration (the Karbonn Smart Tab 1 will be available at pre-book from the Karbonn’s website).

Features of the new Karbonn Smart Tab 1 are:

  • Android 4.1 (Jelly Bean Platform)
  • 17.8cm capacitive 5-point touch screen
  • 1.2GHz processor
  • 3,700 mAh battery
  • 3D gravity sensor
  • HDMI Support
  • Full HD Video playback upto 1080p
  • Wi-Fi and 3G support through USB dongle
  • Pre-embedded applications – Karbonn Smart Browser & Karbonn Smart Games
  • Local apps – Times of India & Economic Times app, Facebook

Intending to capture the yet nascent smart tablet market in the country with its revolutionary offering of industry benchmarks like Android ‘Jelly Bean’ platform and a 17.8cm capacitive 5-point touch screen powered by a 3,700 mAh battery; the Karbonn Smart Tab 1 priced at Rs. 6990/- (MOP) also features a 3D gravity sensor, Wi-Fi and 3G support through USB dongle, along with a 2MP front camera and pre-embedded applications such as the Karbonn Smart Browser and Karbonn Smart games, local apps including the Times of India and Economic Times app, Facebook and much more.

“This new tablet demonstrates continued adoption of our cost-effective JZ4770 SoC in mobile devices. The JZ4770 SoC leverages the simplicity and elegance of the MIPS architecture, and features extremely low power consumption, 1.2GHz performance, and a high level of functional integration. Millions of tablets are already shipping around the globe based on our design, and we anticipate increasing success as more and more companies recognize the differentiation our solution can enable,” said Qiang Liu, Chairman and CEO of Ingenic Semiconductor.Karbonn Jelly Bean Tablet

Given that there are hardly any choices left, when it comes to Jelly Bean tablets, Karbonn surely has hit the right nerve (right price point too). The company will also provide a free upgrade to the consumers from their pre-loaded Android 4.0.3 (Ice Cream Sandwich) platform to Android 4.1 (Jelly Bean) platform.



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Replacing Requirements with Hypotheses by Jeff Gothelf and Josh Seiden

New Context LogoNew Context will be hosting Jeff Gothelf and Josh Seiden, two of New York’s highly sought after user experience designer at their office on the eve of Singapore’s National Day.

No one admits it but requirements are just guesses. To cover up this uncomfortable fact, software managers do a vast amount to work on requirements: they pre-plan in painstaking detail, outlining every possible scenario, use case, back-end integration point, and business rule. Then they build a project plan, assign a team or choose a vendor, set a ship date, and are inevitably disappointed and frustrated, having used up vast sums of money.

In New York City, user experience and interaction designers, Jeff Gothelf and Josh Seiden, have been working with software teams to validate requirements in an ongoing way as they are designing and building software. Both Jeff and Josh run Proof, a product innovation studio that combines lean processes with strategy, design and technology.

We also managed a quick interview with Josh. Previously, Josh was program director for LUXr’s New York City practice, on the leadership team at Cooper, former design manager at Liquidnet, and a founding Board Member and past President of the Interaction Design Association (IxDA).

Could you share with us what Proof is evangelizing?

We are working to create a new kind of design consultancy based on Lean Startup principles. We help digital businesses create products and services that are simple, compelling, and are aligned with their business goals. We take a deeply collaborative approach, and we believe in ruthlessly testing our ideas against the market.

What are some of the common mistakes by startups during their software development?

The most common mistake we see is a failure to test ideas early enough. We see companies spending a lot of time making plans, writing specs, and building software without ever testing the validity of their ideas. So much time and money could be saved if companies committed to getting early and continuous market feedback.

Getting this feedback isn’t difficult and it isn’t expensive, but it can be hard because it requires a culture shift. It requires people to admit that their ideas are just hypotheses–it requires humility, and it requires learning some new methods. But we think it pays huge dividends.

Jeff presenting

Jeff Gothelf speaking

Could you give an example of a well designed website (in terms of interaction/interface design) and why?

Well, we’re big fans of a new site called Speek.com. It’s a very simple web-based teleconferencing service that eliminates much of the hassle of phone-based services. They also appear to be doing a great job of using market feedback to guide their feature development.

We are increasingly seeing more developers double up as designers as more and more startups begin to understand the importance of UX and interaction design. However, designing is not the same as coding. What would be the one piece of advice that you can give to developers who is trying to dwell into UX/interaction design?

Good designers are acutely aware of human needs. We recommend learning how to observe users and to understand their needs. Learn how to run usability tests and do other kinds of field research. We’re also big proponents of pairing. We like to see designers and developers find a way to work in close collaboration with each other to learn basic skills from one another.

Sounds exciting? We have something more exciting for you because both Jeff and Josh whom are one of the best user experience and interaction designers around will be spending a few days in Singapore. New Context will be hosting them at their Singapore office on the eve of Singapore’s National Day. If you are interested for an evening full of insights, networking and free food, you can find the event details below.

Event Details:

Date : 8th August 2012

Time: 6.00pm – 7.30pm

Venue: New Context (Singapore)

Address: 53A Craig Road Singapore 089691

Agenda:

6:00pm – Registration + Networking
6:30pm – Welcome & Introduction (Mike Grafton)
6:45pm “Replacing Requirements with Hypotheses” (Proof)
7:15pm – Q&A and Discussion
7:30pm – Dinner + Networking

You can register for the event at the Replacing Requirements with Hypotheses Eventbrite page.

About Proof :: Lean. Practical. Innovation

Proof is a product innovation studio that combines lean processes with strategy, design and technology. It is co-founded by Giff Constable, Jeff Gothelf and Josh Seiden. Proof is based in New York City.

A great product is not enough. It needs to be the right product. The right product is simple, compelling, and aligned with the business model. Lead with vision, but ruthlessly test against the market. You cannot measure progress if you aren’t measuring anything. Deliverables are not progress. Innovation abhors functional silos. Reduce risk by minimizing cycle times.

About Jeff Gothelf

Jeff Gothelf's photoJeff Gothelf has spent a 14 year career as an interaction designer, Agile practitioner, user experience team leader and blogger. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the upcoming O’Reilly book (2012), Lean UX: Getting Out of the Deliverables Business. He is a highly sought-after international speaker having presented at EuroIA, SXSW, IA Summit, Interaction (IxDA), London IA, the Agile conference and Startup Lessons Learned. Jeff has led cross-functional product design teams at TheLadders, Publicis Modem, WebTrends, Fidelity, AOL while maintaining a strong advisory and mentorship presence in the startup communities of New York City and Silicon Valley.

About Josh Seiden

 Josh Seiden's photoJosh is a user experience designer and design manager with deep expertise in bringing rapid and responsive design and strategy to entrepreneurial environments, whether for startup or the enterprise. Previously he was program director for LUXr’s New York City practice, was on the leadership team at Cooper, former design manager at Liquidnet, and was a founding Board Member and past President of the Interaction Design Association (IxDA).


Link to full article

Replacing Requirements with Hypotheses by Jeff Gothelf and Josh Seiden

New Context LogoNew Context will be hosting Jeff Gothelf and Josh Seiden, two of New York’s highly sought after user experience designer at their office on the eve of Singapore’s National Day.

No one admits it but requirements are just guesses. To cover up this uncomfortable fact, software managers do a vast amount to work on requirements: they pre-plan in painstaking detail, outlining every possible scenario, use case, back-end integration point, and business rule. Then they build a project plan, assign a team or choose a vendor, set a ship date, and are inevitably disappointed and frustrated, having used up vast sums of money.

In New York City, user experience and interaction designers, Jeff Gothelf and Josh Seiden, have been working with software teams to validate requirements in an ongoing way as they are designing and building software. Both Jeff and Josh run Proof, a product innovation studio that combines lean processes with strategy, design and technology.

We also managed a quick interview with Josh. Previously, Josh was program director for LUXr’s New York City practice, on the leadership team at Cooper, former design manager at Liquidnet, and a founding Board Member and past President of the Interaction Design Association (IxDA).

Could you share with us what Proof is evangelizing?

We are working to create a new kind of design consultancy based on Lean Startup principles. We help digital businesses create products and services that are simple, compelling, and are aligned with their business goals. We take a deeply collaborative approach, and we believe in ruthlessly testing our ideas against the market.

What are some of the common mistakes by startups during their software development?

The most common mistake we see is a failure to test ideas early enough. We see companies spending a lot of time making plans, writing specs, and building software without ever testing the validity of their ideas. So much time and money could be saved if companies committed to getting early and continuous market feedback.

Getting this feedback isn’t difficult and it isn’t expensive, but it can be hard because it requires a culture shift. It requires people to admit that their ideas are just hypotheses–it requires humility, and it requires learning some new methods. But we think it pays huge dividends.

Jeff presenting

Jeff Gothelf speaking

Could you give an example of a well designed website (in terms of interaction/interface design) and why?

Well, we’re big fans of a new site called Speek.com. It’s a very simple web-based teleconferencing service that eliminates much of the hassle of phone-based services. They also appear to be doing a great job of using market feedback to guide their feature development.

We are increasingly seeing more developers double up as designers as more and more startups begin to understand the importance of UX and interaction design. However, designing is not the same as coding. What would be the one piece of advice that you can give to developers who is trying to dwell into UX/interaction design?

Good designers are acutely aware of human needs. We recommend learning how to observe users and to understand their needs. Learn how to run usability tests and do other kinds of field research. We’re also big proponents of pairing. We like to see designers and developers find a way to work in close collaboration with each other to learn basic skills from one another.

Sounds exciting? We have something more exciting for you because both Jeff and Josh whom are one of the best user experience and interaction designers around will be spending a few days in Singapore. New Context will be hosting them at their Singapore office on the eve of Singapore’s National Day. If you are interested for an evening full of insights, networking and free food, you can find the event details below.

Event Details:

Date : 8th August 2012

Time: 6.00pm – 7.30pm

Venue: New Context (Singapore)

Address: 53A Craig Road Singapore 089691

Agenda:

6:00pm – Registration + Networking
6:30pm – Welcome & Introduction (Mike Grafton)
6:45pm “Replacing Requirements with Hypotheses” (Proof)
7:15pm – Q&A and Discussion
7:30pm – Dinner + Networking

You can register for the event at the Replacing Requirements with Hypotheses Eventbrite page.

About Proof :: Lean. Practical. Innovation

Proof is a product innovation studio that combines lean processes with strategy, design and technology. It is co-founded by Giff Constable, Jeff Gothelf and Josh Seiden. Proof is based in New York City.

A great product is not enough. It needs to be the right product. The right product is simple, compelling, and aligned with the business model. Lead with vision, but ruthlessly test against the market. You cannot measure progress if you aren’t measuring anything. Deliverables are not progress. Innovation abhors functional silos. Reduce risk by minimizing cycle times.

About Jeff Gothelf

Jeff Gothelf's photoJeff Gothelf has spent a 14 year career as an interaction designer, Agile practitioner, user experience team leader and blogger. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the upcoming O’Reilly book (2012), Lean UX: Getting Out of the Deliverables Business. He is a highly sought-after international speaker having presented at EuroIA, SXSW, IA Summit, Interaction (IxDA), London IA, the Agile conference and Startup Lessons Learned. Jeff has led cross-functional product design teams at TheLadders, Publicis Modem, WebTrends, Fidelity, AOL while maintaining a strong advisory and mentorship presence in the startup communities of New York City and Silicon Valley.

About Josh Seiden

 Josh Seiden's photoJosh is a user experience designer and design manager with deep expertise in bringing rapid and responsive design and strategy to entrepreneurial environments, whether for startup or the enterprise. Previously he was program director for LUXr’s New York City practice, was on the leadership team at Cooper, former design manager at Liquidnet, and was a founding Board Member and past President of the Interaction Design Association (IxDA).


Link to full article

Olleh4U Brings Classic MMOPRG DarkEden to Indonesia

Last month, the new Indonesian games publisher Olleh4u released the classic DarkEden in Indonesia. DarkEden is an online, horror-themed MMORPG which is set in the fictional eastern European country of Eslania. In it, players can choose to develop a character from one of three races available: Vampires, Slayers (humans), and Ousters (half-human, half-vampire).

I reached out to Olleh4u and found out that the company was quite recently started up as a game publisher, back in November 2011. It currently runs with only 18 staffers.

DarkEden, which is free to play, was made commercially available to Indonesian gamers on July 25th after about 40 roadshows around Jakarta. Olleh4U’s PR head, Nae R. Puspitasari, told me that DarkEden targets mostly male gamers between the ages of 20 and 30 based on Olleh4U’s analysis of their gamers data. With such extensive marketing on Olleh4U’s side and a well-known addiction to online MMORPGs among Indonesian gamers, it will be interesting to see how DarkEden will be commercially accepted in the market.

Olleh4U was founded by three experienced Korean developers, namely Dr. Dongil Han as president director, Sangbum Ha as the board of commissioners, and Dr. Yongseok Choi as director. Nae explains that the trio wish to bring their experienced game know-how to Indonesian’s game market. In fact, the Korean version of DarkEden has been around since 1997, and has more recently been resuscitated in several markets by various publishers. Nae also added:

[DarkEden] has been loved by Korean gamers for more than 10 years and it is also popular up until now. I think this game gives gamers an awesome experience and fear-level.

The post Olleh4U Brings Classic MMOPRG DarkEden to Indonesia appeared first on Tech in Asia.



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Howdy Partners! Singapore’s Dropmyemail Rolls Into Texas, Opens New Office

Less than half a year after first launching, the Singaporean startup behind the email backup service Dropmyemail is opening an office in the US. But rather than going to the usual Silicon Valley area, the company is rolling into Dallas, Texas.

Why there? This afternoon’s announcement quotes CEO and founder John Fearon as saying:

Dallas is the “Telecommunication Corridor” of the US. It is the global headquarters to AT&T, the second-largest telecommunication company in the US. It also houses several regional and global HQs such as Samsung Telecommunications, Texas Instruments, and many others. We are looking for US partners in the space for our cloud-to-cloud email backup service solution […] We are also exploring partnerships with other technology and telecommunications companies.

Such telecoms companies are clearly being targeted as prime users of such corporate cloud backup services. Fearnon explains that their usage might extend to offering “our solutions to their vast base of consumer customers to help back up their emails and phone data.” And so, in theory, a company like Samsung might offer to back up all their customers’ smartphone data in partnership with Dropmyemail. Well, that’s one of the aims. Its North American head will be Chris Axberg.

Since we first looked at Dropmyemail back in March of this year (it launched on March 1st) – and the startup’s Dropmysite service too – the Singaporean company’s growth has been extraordinary. It hit half a million users on its freemium service in under two months, and has been seed funded by Crystal Horse Investments, Stanley Street Labs, and undisclosed individual investors. A further round is being hammered out.

The sister service Dropmysite.com acquired the American site OrbitFiles.com in June. The company’s PR man, Peter Yu, explains to us via email:

Acquiring OrbitFiles has helped us in getting a lead start in the US which will help the entire company, the brand and the products we have.

He added that it’s the Dropmyemail brand and service that they’ll be pushing the most to potential American partners.

The post Howdy Partners! Singapore’s Dropmyemail Rolls Into Texas, Opens New Office appeared first on Tech in Asia.



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Viki partners Microsoft to bring premium TV content to 17.6M MSN users in Southeast Asia

Viki, fansub video streaming serviceViki announces partnership with Microsoft to provide premium TV content to MSN sites in key Southeast Asian countries.

Viki, the fansub video streaming site, today announced a partnership with Microsoft to bring premium TV content to MSN sites in Indonesia, Thailand, Malaysia and the Philippines, According to the press release, Viki will localize and stream the premium content that includes television shows, movies, and music videos to 17.6 million MSN users.

Popular videos will be accessible through Microsoft properties such as plasaMSN, MSN Thailand, MSN Malaysia, MSN Philippines and xinmsn. Viewers will be able to gain access to high-demand content such as Korean dramas Dr. Jin, I do, I do, and Golden Time. Indonesian movies Purple Love and Red CobeX will also be available together with K-Pop music videos from Super Junior and Brown Eyed Girls.

“MSN is a leading destination in Southeast Asia, so we’re thrilled to be partnering with such a great brand to give consumers — in many cases, for the first time — easy access to the content they love by removing language barriers and making the content more accessible than ever before,” said Razmig Hovaghimian, Viki co-founder and CEO in the press release. Viki has over 12 million monthly viewers, over one billion videos viewed and nearly 250 million words translated to date.

Read the full press release below.

 

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SINGAPORE –August 3, 2012—Viki, a global TV site powered by fans, today announced a partnership with Microsoft to bring premium TV content to MSN sites in Indonesia, Thailand, Malaysia, and the Philippines. Viki will localize and stream the premium content that includes television shows, movies, and music videos to 17.6 million * MSN users. 

The popular videos will be accessible through Microsoft properties including plasaMSN (the largest local video site in Indonesia), MSN Thailand (the number one portal in Thailand), MSN Malaysia, MSN Philippines and xinmsn in Singapore. Content in high-demand from local audiences includes Korean dramas such as Dr. Jin, I do, I do, and Golden Time; Indonesian movies Purple Love and Red CobeX; K-Pop music videos from Super Junior and Brown Eyed Girls; and entertainment news from Cek & Ricek and Korea’s Y-Star News. 

“We want to make our entertainment experience as relevant and engaging as possible. Viki is a rare partner that enables us to provide content our audiences want at scale, in multiple markets at once,” said Bruno Fiorentini Junior, general manager, Microsoft Advertising & Online Asia Pacific. 

With over 12 million viewers each month, over 1 billion videos viewed and nearly 250 million words translated, Viki uniquely brings global prime-time entertainment to new audiences. For advertisers, Viki’s premium video inventory enables top brands to reach highly coveted young Internet users. 

“MSN is a leading destination in Southeast Asia, so we’re thrilled to be partnering with such a great brand to give consumers — in many cases, for the first time — easy access to the content they love by removing language barriers and making the content more accessible than ever before,” said Razmig Hovaghimian, Viki co-founder and CEO. 

The distribution partnership with MSN extends Viki’s reach in Southeast Asia, particularly in Indonesia, where Viki has partnerships with telecommunications companies Smartfren, Axis, Three and Nexian and Singapore, where Viki partners with the leading media company, MediaCorp. Users can also access the company’s library of TV shows, movies and more on viki.com and mobile applications. 

*Source: comScore, Feb 2012-April 2012, Aged 15+,- MSN-Windows Live 

About Viki 

Viki is a global TV site with TV shows, movies and other premium content, translated into more than 150 languages by a community of avid fans. With over 1 billion videos viewed and nearly 250 million words translated, Viki uniquely brings global prime-time entertainment to new audiences and unlocks new markets and revenue opportunities for content owners. In 2011, Viki announced $20M in Series B funding from strategic investors include BBC Worldwide and SK Planet, a subsidiary of SK Telecom; as well as from existing investors Greylock Partners, Andreessen Horowitz, Charles River Ventures and Neoteny Labs, among others. Visit http://www.viki.com for more information. 

About Microsoft Advertising 

Microsoft Advertising provides advertisers and publishers with media, tools and services designed to drive deep and profitable engagement with their audiences. This includes a global media network of Microsoft properties such as MSN, Windows Live, Xbox LIVE, and partner properties. The Microsoft Advertiser and Publisher Suites simplify planning and management of campaigns and content, offering a range of services that help advertisers and publishers untangle the complexities of digital media and get more out of their marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart and cost-effective across media and devices spanning 42 markets and 21 languages. Visit http://advertising.microsoft.com for more information. 

About Microsoft 

Founded in 1975, Microsoft (NASDAQ: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. 

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Link to full article

Viki partners Microsoft to bring premium TV content to 17.6M MSN users in Southeast Asia

Viki, fansub video streaming serviceViki announces partnership with Microsoft to provide premium TV content to MSN sites in key Southeast Asian countries.

Viki, the fansub video streaming site, today announced a partnership with Microsoft to bring premium TV content to MSN sites in Indonesia, Thailand, Malaysia and the Philippines, According to the press release, Viki will localize and stream the premium content that includes television shows, movies, and music videos to 17.6 million MSN users.

Popular videos will be accessible through Microsoft properties such as plasaMSN, MSN Thailand, MSN Malaysia, MSN Philippines and xinmsn. Viewers will be able to gain access to high-demand content such as Korean dramas Dr. Jin, I do, I do, and Golden Time. Indonesian movies Purple Love and Red CobeX will also be available together with K-Pop music videos from Super Junior and Brown Eyed Girls.

“MSN is a leading destination in Southeast Asia, so we’re thrilled to be partnering with such a great brand to give consumers — in many cases, for the first time — easy access to the content they love by removing language barriers and making the content more accessible than ever before,” said Razmig Hovaghimian, Viki co-founder and CEO in the press release. Viki has over 12 million monthly viewers, over one billion videos viewed and nearly 250 million words translated to date.

Read the full press release below.

 

****

SINGAPORE –August 3, 2012—Viki, a global TV site powered by fans, today announced a partnership with Microsoft to bring premium TV content to MSN sites in Indonesia, Thailand, Malaysia, and the Philippines. Viki will localize and stream the premium content that includes television shows, movies, and music videos to 17.6 million * MSN users. 

The popular videos will be accessible through Microsoft properties including plasaMSN (the largest local video site in Indonesia), MSN Thailand (the number one portal in Thailand), MSN Malaysia, MSN Philippines and xinmsn in Singapore. Content in high-demand from local audiences includes Korean dramas such as Dr. Jin, I do, I do, and Golden Time; Indonesian movies Purple Love and Red CobeX; K-Pop music videos from Super Junior and Brown Eyed Girls; and entertainment news from Cek & Ricek and Korea’s Y-Star News. 

“We want to make our entertainment experience as relevant and engaging as possible. Viki is a rare partner that enables us to provide content our audiences want at scale, in multiple markets at once,” said Bruno Fiorentini Junior, general manager, Microsoft Advertising & Online Asia Pacific. 

With over 12 million viewers each month, over 1 billion videos viewed and nearly 250 million words translated, Viki uniquely brings global prime-time entertainment to new audiences. For advertisers, Viki’s premium video inventory enables top brands to reach highly coveted young Internet users. 

“MSN is a leading destination in Southeast Asia, so we’re thrilled to be partnering with such a great brand to give consumers — in many cases, for the first time — easy access to the content they love by removing language barriers and making the content more accessible than ever before,” said Razmig Hovaghimian, Viki co-founder and CEO. 

The distribution partnership with MSN extends Viki’s reach in Southeast Asia, particularly in Indonesia, where Viki has partnerships with telecommunications companies Smartfren, Axis, Three and Nexian and Singapore, where Viki partners with the leading media company, MediaCorp. Users can also access the company’s library of TV shows, movies and more on viki.com and mobile applications. 

*Source: comScore, Feb 2012-April 2012, Aged 15+,- MSN-Windows Live 

About Viki 

Viki is a global TV site with TV shows, movies and other premium content, translated into more than 150 languages by a community of avid fans. With over 1 billion videos viewed and nearly 250 million words translated, Viki uniquely brings global prime-time entertainment to new audiences and unlocks new markets and revenue opportunities for content owners. In 2011, Viki announced $20M in Series B funding from strategic investors include BBC Worldwide and SK Planet, a subsidiary of SK Telecom; as well as from existing investors Greylock Partners, Andreessen Horowitz, Charles River Ventures and Neoteny Labs, among others. Visit http://www.viki.com for more information. 

About Microsoft Advertising 

Microsoft Advertising provides advertisers and publishers with media, tools and services designed to drive deep and profitable engagement with their audiences. This includes a global media network of Microsoft properties such as MSN, Windows Live, Xbox LIVE, and partner properties. The Microsoft Advertiser and Publisher Suites simplify planning and management of campaigns and content, offering a range of services that help advertisers and publishers untangle the complexities of digital media and get more out of their marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart and cost-effective across media and devices spanning 42 markets and 21 languages. Visit http://advertising.microsoft.com for more information. 

About Microsoft 

Founded in 1975, Microsoft (NASDAQ: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. 

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Link to full article