Monday, August 13, 2012

Ex-eBay marketing director Todd Kurie joins Singapore’s RedMart.com

RedMart.com, a Singapore-based online marketplace for household essentials, announced today that Todd Kurie, the former Director of Marketing at eBay and most recently VP Marketing at MyCube, has joined the startup as VP of Marketing.

RedMart, which has secured seed funding from Toivo Annus, the co-founder of Skype, offers a direct-to-consumer platform that gives constomer insights and marketing capabilities to brands in the consumer packaged goods (CPG) industry.

“Todd’s intense focus on understanding our customers and his analytical approach to marketing will ensure efficient use of marketing funds in further accelerating our growth. He brings deep ecommerce knowledge to the team from his experience at eBay and, most importantly, he’s fun to work with!”, said Roger Egan, Co-Founder & CEO of RedMart.com.

On why he joined RedMart, Todd said, “RedMart is off to a great start and I’m really impressed with how the team focuses on giving customers a great experience, from order to delivery. I’m really excited about the opportunity to help RedMart grow.”

Check out SGE’s review of RedMart, as well as our interview with the co-founders.


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Indian government’s Internet censorship proposal to be reviewed: MP

The Indian government’s earlier proposal to control the Internet through a United Nations committee will now be reviewed through open public consultation.

Independent Rajya Sabha member from Bangalore, Rajeev Chandrashekar on Monday tweeted that the government has accepted his positino to review the proposal.

Earlier, the Indian government had proposed to control the Internet through a committee for internet related policies, a move that was widely critisized by advocates of Internet freedom.

The Govt has accepted my repeated position to review it’s May 2012 position & is now finally initiating my suggestion for

— Rajeev Chandrasekhar (@rajeev_mp) August 13, 2012

an open public consultation on the subject ! PM supports my position !

— Rajeev Chandrasekhar (@rajeev_mp) August 13, 2012

The proposal is “inherently against the open, democratic, inclusive and unhindered growth of the Internet. It harms India’s reputation, has been submitted without a prior public consultation with multi-stakeholder groups, and therefore needs to be withdrawn,” Chandrashekar says on his website.

In a letter to Prime Minister Manmohan Singh, the member of parliament had said that the proposal has the potential of permanently altering the internet as we currently know it. raj

“Not only does it surrender the future of the next generation internet into the hands of government but also ties our hands and aligns us with countries with the worst possible track record of internet and media censorship, democracy, free speech, freedom of expression and privacy.” (Read the full letter here.)

The Indian government had also amended its Information Technology act last year, again coming under fire from Internet groups, activists and hacktivists. The amended act adopted last year held intermediary platforms such as Facebook, Google, Blogs and websites liable for readers comments on online articles, user videos, photos etc. Proponents of free speech criticized the law stating that it would curb free speech on the Internet and lead to un-necessary censorship.

Following widespread outrage among the internet users, hactivist group Anonymous took down prominent Indian websites including that of the ruling Congress party.

(Image: Rediff.com)



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StartupBisnis.com Helps Advise Indonesian Entrepreneurs on How to Compete

startupbisnis

Recently we talked with an interesting Indonesian company, StartupBisnis.com, which is aiming to provide useful knowledge and content for entrepreneurs in the country. It is still very much a very young startup, dating back to just this February when it was founded by Denny Santoso and Rhein Mahatma. Interestingly, the young startup’s Twitter account already has reached more than 18,000 followers so far. So how did StartupBisnis achieve that feat?

StartupBisnis puts out about one article per day, mostly on the subject of entrepreneurship. The topics covered range from startups, finance, leadership and management, and sales and marketing. There are even pitches, similar to the entrepreneur guide website Inc.com. The Indonesian website sources its ideas and content from successful entrepreneurship stories and interviews from across the world. Recently it had an interview with Hendy Tanata, the CTO of US-based startup Love With Food, who is of Indonesian descent; you can see the article here.

Rhein explains to us that he started the website to help out Indonesian entrepreneurs with ideas for proper business strategies so they could have information about the competitive startup landscape. During his time helping out a tech incubator finding good startups in 2011, he discovered that most of them were lacking proper knowledge about entrepreneurship.

When asked about StartupBisnis’s revenue model, Rhein explained that the website makes money from “ads, affiliate services, sponsored content, and paid tweets.” He added that he might consider adding premium content, and events, in the future.

startup bisnis

StartupBisnis’ is ranked 1,773 in Indonesia according to Alexa, and averages around 500 to 900 visits every day, which is not bad for a six-month-old website. Regarding the secret to their Twitter followers Rhein said that 18,000 followers isn’t that impressive, and that he is expecting to greatly exceed that number. He explained about his Twitter strategy:

For the last two years I’ve been working as social media strategist and it connected me with some friends that have big [amounts of] followers on Twitter. I also help advise some friends on how to grow their followers so it’s just natural if you connect well with these guys, they will help you achieve your vision.

The team consists of only four people so far: Rhein and Denny as the founders, and two freelance writers. Denny Santoso also runs Indonesian health portal DuniaFitnes.com and SixReps.com, while Rhein himself was an online community manager for a marketing magazine back in 2010. They all work part time for the StartupBisnis.

The post StartupBisnis.com Helps Advise Indonesian Entrepreneurs on How to Compete appeared first on Tech in Asia.


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5 Lessons from Moser Baer which is “all but shut down”

Moser Baer is almost a household name for Indian PC users.  Once a giant, the company has all but shut down, says a recent feature in Forbes India.  The company is in debt and unable to pay back, production at manufacturing plants have slowed and other businesses don’t seem to be doing well either. MB

The article goes on to describe the state of affairs at Moser Baer and traces its journey from a promising startup to a high growth company and now a company almost ready to shut shop. An article in The Economic Times had also pointed out that the company was hurting due to Chinese onslaught. So what all went wrong? Here are five interesting lessons from the Moser Baer stories:

1. Stay ahead of change, react quickly: Deepak Puri, the founder of Moser Baer was quick to latch on to the changing personal computer and consumer storage business. In 1998, he bet big on optical media, a business waiting to take off. This worked well for the company.

2. Enter China, exit margins: When China took over manufacturing, price of CD’s fell sharply and margins were eroded. Growth slowed to a trickle. The Chinese ate Moser Baer’s lunch again when the company diversified into manufacturing solar panels in 2005. (ET, Forbes)

3. Change is the only constant: Flash drives were becoming popular very fast and Moser Baer had already stretched its resources. Internet pushed storage costs further down.

4. When the going goes tough, pivot: In 2005, When the Puris realized that optical storage was passé, they made another bet. The company went into the business of Solar panels. This worked well for starters only until…China came to lunch again. (ET)

5. Litigation can be death: Moser Baer sued one of its suppliers REC group when the going was not so great. The company lost the case and had to come to an expensive settlement. (HBL,Forbes).


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We Need Wait for 300m 3G Subscribers, On Stage Interview With Hugo Shong, Executive Vice President of IDG

Hugo Shong, Executive Vice President of IDG, Chairman of IDG Greater China and Founding General Partner of IDG Capital Partners, is one of the most influential and experienced venture capitalists. At Macworld Asia conference, I had the chance to do an on-stage interview with Hugo Shong. The conversation covers many topics, including venture capital, angel investment, mobile internet, doing startups, and innovation in China.

IDG China has invested ~20 mobile internet companies. I questioned about the business models in mobile service as the hottest startups like Instagram, Path etc did not make money with millions of users. Hugo said, We (VCs) invested companies like Tencent, Baidu etc 12 years ago, at the beginning (probably during the first 5 years), no one knew how they could make money because at that time China only had 20millions internet users, but now they are hugely successful. We are now betting on mobile internet and we must be patient.

China now had around 100millions 3G subscribers last year, now the figure is about 170millions. I think the mobile market will be booming and getting more mature when we reach 300-400millions 3G subscribers, which may take another 2 years.

“What are the most important criteria for you to pick up the startup to invest? ” I asked Hugo. “For us, the team is always important, ” he said, “but even more important is the market they are working on. Picking the market is like picking a river for a journey. If you pick up the one running towards the right direction, then no matter how long it may take for the boats (startups) to arrive at their destination, you will be fine because the water flow will eventually take you there.”

Hugo also criticised a bit on the angel investment in China,

Angel investor is a very respectable title. China needs more qualified angle investors, but now it seems we got too many un-qualified ones.

To drive the true innovation from China, we need not only good angel investors, but also high-quality venture capital firms.

High-quality does not stand for how many successful companies the VC firm has invested. Instead, what matters is how many investment cases the VC firm fails so it can share with other startups and make sure they will not make the same mistakes again.

More and more startups are seen nowadays in China. Talking about the difference, Hugo thought in last decade, we see most of the successful entrepreneurs were graduated from universities oversea. But now, especially in the mobile internet industry, we see more and more ‘local-educated’ young men who are doing startups. Mobile internet market is young, so being young is the most important advantage for young entrepreneurs. If they failed, they can restart it again.

Hugo does not believe mobile advertisement can be the key revenue source for mobile services. “I think the content will be the key. Startups and ‘traditional internet service provider’ should think over how to generate/present good content in mobile and convince users to pay for it. And Big Data is something I am really interested in too.”

Hugo was a reporter for the Xinhua News Agency. “Just curious, will you consider to do a startup if one day you restart your career?”, I asked, and Hugo gave me a definitely ‘No’. I was laughing and told him that answer might disappoint many young entrepreneurs. Hugo explains, he still love to be a journalist.

I did not see much difference between a journalist and a VC. The only difference might be, journalists love to share the best and most exciting stories to the public at the first place, while VCs always keep the best as secrets and tell people the bad things.

Make sense, isn’t?!

 

Related posts:

  1. A Simple and Innovative Solution for China Mobile Subscribers To Use China Unicom’s 3G Network
  2. Live Blog: Competition Session 2: Growth-Stage Pitches
  3. 840 Millions Mobile Subscribers and 40 Millions 3G Users in China


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Cooliris is number 1 app in 63 countries for lifestyle category

Two weeks ago, we featured Cooliris, an iPad app that aims to improve the way users view and share photos on the tablet. Now, the team has shared a major milestone with us: Cooliris is now number 1 for iPad apps in 63 countries for the lifestyle category.

Countries where it has topped the charts include Vietnam, Thailand, Cambodia, United States, New Zealand and Russia.  If you count the countries where the app is top 5 in lifestyle, you’ll have to include Singapore, Hong Kong, Indonesia, Philippines, Australia, and more, swelling the list to 98 countries.

Some other stats that Cooliris disclosed:

  • 80 million photos viewed
  • 250,000 photos shared from Cooliris to Facebook
  • 22,848 people have created conversations
  • 127,117 photos uploaded

The app is free for the iPad and iPhone.


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Mysteries surround Facebook’s Asia Submarine-cable Express project

The Asia Pacific Gateway (APG) is an NTT (Nippon Telephone and Telegraph)-led initiative to lay submarine cables across 12 Asian Telcos and not 11 as initially reported.

These countries include: China (China Mobile, China Telecom, China Unicom), Taiwan (Chunghwa Telecom), Korea (KT and LG Uplus), Japan (NTT Communications), Singapore (StarHub), Malaysia (Time dotcom), Vietnam (Viettel and Vietnam Posts and Telecommunications) and the Philippines (PLDT).

After Facebook was revealed as an investor in the APG, the initiative then was rebranded as the Asia Submarine-cable Express (ASE). The initial 7,200km eventually grew to over 10,000 Km of fiber as more countries joined in.

Credit: SubmarineNetworks.com

The net effect of this project is to increase the available capacity in Asia from 10 Terrabytes to over 40 terrabytes (see graph).

According to published reports in the BBC, this project is envisioned to provide “a better user experience for a greater number of Facebook users in countries like India, Indonesia, Malaysia, the Philippines, Hong Kong, and Singapore“. This reflects “Facebook’s journey into the East” where growth rates are still climbing while its US growth had “slowed sharply”.

Potential Benefits:

For startups in Asia, among the benefits includes lower latency (time it takes traffic to reach a destination) and a possible drop in bandwidth costs (at least for intra-asia). New revenue sources could open up. Companies like Starhub, in theory, could extend its cable services to other countries by routing the video over to this 40gbps (soon to be 100gpbs) link.

Another potential benefit might be improved mobile Internet access for users via wifi hotspots instead of LTE or 3G technology. Companies such as Devicescape offers a Wifi Offload technology for mobile operators that automatically detects nearby Wifi hotsposts and connects mobile subscribers over WiFi rather than take up scare capacity on cellular networks.

Yet the project raises some questions.

Mystery #1 No direct link to the US.

Unlike Google’s UNITY project that includes a ‘back haul’ to the US (Network diagram reproduced below), the ASE project (based on recent published diagrams) show that it has no known links back to the US where Facebook servers are.

Without this link back to the US and to Facebook servers, it is unclear how Facebook users using ASE could connect to Facebook. Nor for that matter, how “the fibre-optic cable will help the countries send and receive data to North America faster,” according to consortium leader Time Dotcom.

Mystery #2 Facebook is Censored in China.

Even if Facebook were able to connect its servers to the ASE, Facebook is currently blocked in China and until censorship is lifted, users in China won’t be able to access the social network.

Speculation is that either Facebook has already secured an arrangement with the Chinese government, or it plans on tying up with established Chinese operators like Baidu.

Mystery #3 Could Facebook’s ASE and Google’s UNITY be a hedge against WCIT-12?

Are large content providers like Google and Facebook hedging their bets against the World conference on International Telecommunication’s leaked “Temporary Document 62”?

This Russian initiative calls for treating the internet traffic the same way as telephone traffic. It would be ‘metered along national boundaries’ and billed to the originator of traffic. (Sender pays tariff method). According to Winthrop Yap Yu of ISOC-PH, “WCIT provides the best opportunity in decades for them to make a renewed push for this, with *some* hope of success.”

If this proposal is passed, large content originators like Google and Facebook would then be highly taxed. And so, with Google and Facebook deploying their own Asia pacific internet infrastructure, this ‘tax’ could conceivably be avoided. Other companies like Yahoo, Amazon, eBay and a host of other larger content providers could suddenly see their business models come under attack by this ITU (International Telecommunication Union) proposal.

Winter is coming to the consortium wars:

The rival fiber networks make it evident that Asia is becoming increasingly important to both Google and Facebook. The coming battle won’t be fought by just these two companies alone. Their strategic investments also uncovers the various allegiances of telcos in each of the countries where they connect their fiber to. Google and Facebook each have allies in each country that also are natural competitors of each other.

We see the consortiums pitting in-country telcos against each other. In Japan, its NTT vs KDDi, in Singapore it’s Singtel vs Starhub and PLDT vs Globe in the Philippines. Whoever wins this consortium war, it is shaping up to benefit the end user as internet and mobile bandwidth becomes cheaper, faster and better as a result of the related expansion in high speed fiber capacity.


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Indonesia’s P2P courier service, Bistip targets corporate markets with its affiliate program

ThiFigures on the Bistip Affiliate Dashboard s two-year-old start-up is now getting serious on tapping other market segments by starting its premium services, the affiliate program.

Launched by Indonesia’s Peer-to-Peer Courier Service Bistip last week, started with a call for potential companies to partner to extend the platform for corporate customers.

“Our blue print is now turning into a growth model, no longer looking in the early stage,” said co-founder, Doddy Lukito to e27. The way the program works is pretty similar with what other sites might have offered. After signing an affiliation agreement, the selected partner will be given authorization to put their affiliate link with Bistip’s suggested design files or they can create their own banner that is suitable and fits in with their site.

An affiliator will be entitled for the amount of fees whenever their visitors register and validate their email addresses in Bistip site. Furthermore, there is a dashboard provided where the partner can trace number of clicks, conversions and payment status.

During Bistip’s first year, the service had been offered to a certain targeted user group. “Having successfully identified various types of travellers as the segment that have contributed to our sustainability at the most by far, we would be delighted to have partnership with players from hospitality industry such as ticketing site, e-travel, on-line ticket aggregators and others which are in travel and tourism spaces,” Doddy continues.

He adds “In other words, we want to get traction from traveller communities that really and are actively doing travel activities.” This is something which he believes will make a huge impact. Their banner will rejoice great exposure to those who will and have already book any kind of tickets.

“For that reason, if they join our site, we hope that they will place their trips in.” It will balance the membership composition from both sides, not merely from people need stuff from other places and ask for help but travelers that are keen to bring stuff back for others.

The company has managed themselves to have thousand of members from 305 cities in 75 countries across the globe over than 23,000 conversations and 42.8 percent active users. Countries with most visitors are Indonesia, Singapore, U.S, Australia and Malaysia while origin trip of travellers is dominated by Indonesia, Singapore, Australia, U.S and Thailand.

Bistip has released mobile apps on iOS, Android, Blackberry and Windows Mobile platforms with more transactions generation through SafePay as its focus. At the moment, they are considering to add several features so it will deliver similar experiences with what the website offers.


Link to full article

Indonesia’s P2P courier service, Bistip targets corporate markets with its affiliate program

ThiFigures on the Bistip Affiliate Dashboard s two-year-old start-up is now getting serious on tapping other market segments by starting its premium services, the affiliate program.

Launched by Indonesia’s Peer-to-Peer Courier Service Bistip last week, started with a call for potential companies to partner to extend the platform for corporate customers.

“Our blue print is now turning into a growth model, no longer looking in the early stage,” said co-founder, Doddy Lukito to e27. The way the program works is pretty similar with what other sites might have offered. After signing an affiliation agreement, the selected partner will be given authorization to put their affiliate link with Bistip’s suggested design files or they can create their own banner that is suitable and fits in with their site.

An affiliator will be entitled for the amount of fees whenever their visitors register and validate their email addresses in Bistip site. Furthermore, there is a dashboard provided where the partner can trace number of clicks, conversions and payment status.

During Bistip’s first year, the service had been offered to a certain targeted user group. “Having successfully identified various types of travellers as the segment that have contributed to our sustainability at the most by far, we would be delighted to have partnership with players from hospitality industry such as ticketing site, e-travel, on-line ticket aggregators and others which are in travel and tourism spaces,” Doddy continues.

He adds “In other words, we want to get traction from traveller communities that really and are actively doing travel activities.” This is something which he believes will make a huge impact. Their banner will rejoice great exposure to those who will and have already book any kind of tickets.

“For that reason, if they join our site, we hope that they will place their trips in.” It will balance the membership composition from both sides, not merely from people need stuff from other places and ask for help but travelers that are keen to bring stuff back for others.

The company has managed themselves to have thousand of members from 305 cities in 75 countries across the globe over than 23,000 conversations and 42.8 percent active users. Countries with most visitors are Indonesia, Singapore, U.S, Australia and Malaysia while origin trip of travellers is dominated by Indonesia, Singapore, Australia, U.S and Thailand.

Bistip has released mobile apps on iOS, Android, Blackberry and Windows Mobile platforms with more transactions generation through SafePay as its focus. At the moment, they are considering to add several features so it will deliver similar experiences with what the website offers.


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Mind Candy Announces New Moshi Monster Mobile Games For GREE

Back in May, Japanese social gaming giant GREE (TYO:3632) announced a partnership with entertainment company Mind Candy, to release mobile games from its popular Moshi Monsters franchise. Today it was announced that those titles will be Moshi Monsters Village, a 3D style game; and Moshi Monsters: Lost Islands, a card collection and puzzle game. The games are scheduled for a fall release. GREE’s executive director Tsuyoshi Tanaka commented:

Moshi Monsters is a hugely popular and successful global brand. We are very honored to be working with the team at Mind Candy to release these titles from the Moshi Monsters stable.

The post Mind Candy Announces New Moshi Monster Mobile Games For GREE appeared first on Tech in Asia.


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If China Really Wants Soft Power, It Should Be Making Games

Wake up, Mr. China...

China’s government talks a lot about soft power. The country’s rise is evident in almost everything from its economy to its athletic prowess, but its cultural power is dragging way, way behind. China has pushed Confucius Institutes — subsidized Chinese language schools — and expanded some of its domestic media in hopes of exerting more influence over global culture. Despite pouring billions of dollars into these and other programs, they haven’t really worked. And no wonder. Language schools? Xinhua wire service? That stuff is boring as hell. If China really wants to boost its soft power, it should be making video games.

Why? First of all, games are the movies of the future. This is not to say that movies are going anywhere, mind you, but the best games can be just as poignant an expression of ideas and feelings as any movie. If you don’t believe me, play Bioshock. Or Braid. Or Flower. Or Okami. Or Shadow of the Colossus. Or Half Life 2. Etc. It’s possible to communicate ideas and feelings — i.e. culture — through games. And if you want to reach the youth — i.e. the future — what better way than through games, since all the kids are playing them?

Of course, Chinese companies are producing games already, but almost all of them are aimed at the domestic market. They aren’t even translated into other languages most of the time, and they tend to have been designed exclusively with Chinese gamers in mind. For example: find me an American gamer who has knowingly played a Chinese game and…well, I’ll be pretty surprised. Yet most American gamers could probably rattle off their top five favorite Japanese games. There are lots of reasons for the success of Japanese games overseas, of course, but one of the main ones is that they’re actually trying. It’s much easier for gamers in the West to fall in love with Final Fantasy or Katamari Damacy when they can play those games in their native language.

To be successful here, China would also need to follow Japan’s lead in allowing the private sector to develop games that promote Chinese culture organically, not through obvious propaganda ploys or lecture-filled bore-fests. Let’s be frank here: if the CPC Standing Committee was assigned to design a game to promote Chinese culture to the West, that game would suck. The government would need to resist its urge to be controlling, pedantic, and censorship-heavy. The chances of that actually happening are, admittedly, pretty damn low. But hey, we’re talking about what China should do, not what it will do.

Handing things over to the private sector doesn’t mean cultural learning isn’t happening. Take, for example, the previously mentioned Okami. In that game, players can learn a ton about Japan and experience everything from traditional art and music to a taste of its Shinto religion. But the game wasn’t designed explicitly to promote Japan, it was just designed as a fun game, and the developers made sure it would be accessible to foreign audiences by putting enough time and money into its localization. The Japan-promotion happens naturally on its own.

Another upside to investing in the games industry is that China with games, can hit all demographics pretty inexpensively. Expanding Xinhua into a worldwide English-language service, or building, staffing, and subsidizing Confucius Institutes across the globe is expensive as hell, and it affects only a very small number of foreigners. But making a mobile game? That can be pretty cheap, and if it goes viral, it affects millions. Even the most expensive triple-A console titles (think Modern Warfare) only cost a few hundred million to develop and promote, and they’re played by millions of people from teenagers to grandparents.

Of course, the government wouldn’t even need to pay for the development because, as I mentioned earlier, government-developed games would probably be awful anyway. Instead, the government could offer subsidies and tax breaks for localization and overseas promotion. With the government shelling out for these things, what developer wouldn’t take advantage? Sure, plenty of Chinese games will never catch on overseas even with proper localization and promotion. But a few probably will, and that should inspire other studios to include the Western market in their targets for future game projects.

Investing in the domestic games industry isn’t as flashy or as easy to control as investing in a giant advertisement that runs in Times Square. But unlike that ad, investing in game development wouldn’t be totally fucking useless. Plus, it’s future-proofed: games are here to stay.

So the next time you hear someone suggest that Confucius Institutes and terrible movies are the way to the West’s heart, tell them to think again. China can win the love of the West one gamer at a time. But only if it’s willing to ease up on the control and let its very creative development community make games without restrictions.

I don’t forsee that happening anytime soon, but I really wish it would.

The post If China Really Wants Soft Power, It Should Be Making Games appeared first on Tech in Asia.


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New projects announced by Indonesian crowdfunding platform Wujudkan

Wujudkan Logo

Even after launching more than 23 projects, two new creative works are due to be released by the Indonesian Crowdfunding platform, Wdujudkan.

The 2 works are, ‘Hearts of Volunteers’, a book constituting of 24 writings from 24 volunteers sharing how volunteerism plays an important role in succeeding a program, and ‘Epic Java’, a 30 minutes movie with timelapse and slow motion photography technique showing amazing moments across Java Island.

Founded by Mandy Marahimin, Dondi Hananto, Wicak Soegijoko and Zaki Jaihutan, the platform that supports collective effort from anyone to supporting activities initiated by other people, companies, institutions or others organizations through the net, focuses on creative efforts. However, it has opened doors to non-creative works before.

“At the early days, we discussed crowd funding through Twitter and then we met to discuss it further. Upon meeting, we decided to develop our own crowd funding site. Zaki, one of my old friends, is very passionate about the creative industry,” says Mandy to e27. She continues to say that “even though the product development took around three months, we settled our business development for a year because at that time, all of us were still working at full-time basis.”

With two resources on-boarded taking care of site development while others are in-charge of daily operations, Wujudkan have managed to close several projects and accounted for 1,500 members. Yet they still have 10 accepted projects in the pipeline to launch.

The lowest fund attained by a work was IDR 2.5million while ‘Atambua 39°C’, a drama movie with Indonesia’s prominent producer Mira Lesmana and top film director Riri Riza at the helm, was the top campaign with a pledged amount of IDR 313million (USD 33,000).

Wujudkan will be receiving all donations transferred by the supporters until the project deadline has expired. “All-or-nothing funding” principle is accommodated which means if the funding goal is achieved, the project will be funded, donors will get their rewards, and the platform are entitled to five percent commission fee.

A copy of the work, a professional credential and gaining experiences are various forms of the reward for contributing. On the other hand, when the time expires and the project falls short, no one is charged and the donation will be transferred back to the donors.

“Frankly speaking, as of now eighty percent of our fund goes to product development,” she says. It looks that they are looking for strategic partnerships with banks as Mandy highlighted that “good and simple payment systems are needed.”

Credit card might be very helpful as all supporters’ cards will be charged only then the timestamp expires and collected funding reaches its goal. Hence they will be free from refund process back to the donors.


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New projects announced by Indonesian crowdfunding platform Wujudkan

Wujudkan Logo

Even after launching more than 23 projects, two new creative works are due to be released by the Indonesian Crowdfunding platform, Wdujudkan.

The 2 works are, ‘Hearts of Volunteers’, a book constituting of 24 writings from 24 volunteers sharing how volunteerism plays an important role in succeeding a program, and ‘Epic Java’, a 30 minutes movie with timelapse and slow motion photography technique showing amazing moments across Java Island.

Founded by Mandy Marahimin, Dondi Hananto, Wicak Soegijoko and Zaki Jaihutan, the platform that supports collective effort from anyone to supporting activities initiated by other people, companies, institutions or others organizations through the net, focuses on creative efforts. However, it has opened doors to non-creative works before.

“At the early days, we discussed crowd funding through Twitter and then we met to discuss it further. Upon meeting, we decided to develop our own crowd funding site. Zaki, one of my old friends, is very passionate about the creative industry,” says Mandy to e27. She continues to say that “even though the product development took around three months, we settled our business development for a year because at that time, all of us were still working at full-time basis.”

With two resources on-boarded taking care of site development while others are in-charge of daily operations, Wujudkan have managed to close several projects and accounted for 1,500 members. Yet they still have 10 accepted projects in the pipeline to launch.

The lowest fund attained by a work was IDR 2.5million while ‘Atambua 39°C’, a drama movie with Indonesia’s prominent producer Mira Lesmana and top film director Riri Riza at the helm, was the top campaign with a pledged amount of IDR 313million (USD 33,000).

Wujudkan will be receiving all donations transferred by the supporters until the project deadline has expired. “All-or-nothing funding” principle is accommodated which means if the funding goal is achieved, the project will be funded, donors will get their rewards, and the platform are entitled to five percent commission fee.

A copy of the work, a professional credential and gaining experiences are various forms of the reward for contributing. On the other hand, when the time expires and the project falls short, no one is charged and the donation will be transferred back to the donors.

“Frankly speaking, as of now eighty percent of our fund goes to product development,” she says. It looks that they are looking for strategic partnerships with banks as Mandy highlighted that “good and simple payment systems are needed.”

Credit card might be very helpful as all supporters’ cards will be charged only then the timestamp expires and collected funding reaches its goal. Hence they will be free from refund process back to the donors.


Link to full article

Adplus: Indonesia’s Performance-based Ad Network

Performance-based ad network Adplus claims to be the first to introduce a new acquisition model for digital marketing in Indonesia called CPV (Cost Per Visit). It also focuses on several other aspects of performance-based advertising. Founded in May 2012 by Pandu Wirawan and Yazid Faizin, both founders of the mobile and web ad network Adstars.

They’ve both left the company since and now focus on Adplus after two years of a journey which they shared with our audience at Startup Asia Jakarta 2012. Most of the employees (around 30) have all followed their footsteps and bring the experience and contacts to support the new startup.

From quite a lengthy chat with Adplus’ marketing and communication manager, Saiful Achmat, Adplus is trying to focus on really helping clients to reach their goals by providing products like:

  • Cost Per Click (CPC): Advertiser pays for the number of clicks on the banner ad.
  • Cost Per Visit (CPV): Advertiser pays for the number of actual visits driven to the landing page after clicking on the banner ad.
  • Cost Per Lead (CPL): Advertiser pays for the number of leads generated by the ad. Suitable for insurance companies, banking, and such services.
  • Cost Per Sales (CPS): Advertiser pays for the number of sales transactions generated directly by the ad.

So far they have clients such as Indosat, Telkomsel, Coca-Cola, Permata Bank, and more as a result of relationships with major advertising agencies in Indonesia: Starcomm, Magnivate, MPG, Maxus, Bubu, Narrada, OMD, Dentsu, Isobar, and Group M.

Saiful says of the digital ad spending potential in Indonesia:

Most of our clients plan to double their ad spending this year. It shows how their awareness on digital advertising is getting better. So far we managed to show them the effectiveness and the efficiency of advertising through digital media. According to our experience, this year, ad spending will still go to social media focus and display banner, but this time with some investment on the mobile advertising.

Adplus was kind enough to shared some data showing ad impressions they have measured in Indonesia in the past month or so. According to their figures, it appears as though Jakarta still dominates online in the country, with about 69 percent of the ad impressions coming from there.

The post Adplus: Indonesia’s Performance-based Ad Network appeared first on Tech in Asia.


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TaoU Helps Find Friends and Content On Sina Weibo

taou

Leveraging on the Sina Weibo API, TaoU is a China-based startup that aims to help users find the right connections and content on your microblog.

Using it is as simple as allowing TaoU to connect to your Sina Weibo account. Once done, you can see how your friends perceive you based on keywords, who your closest weibo friends are, and also what your professional network on Sina Weibo looks like.

As you can see in the screenshot below, a lot of my connections are entrepreneurs. Clicking on the Entrepreneur (创始人) bar will allow me to find out what some of my entrepreneur friends have been weibo-ing about.

taou-network

TaoU also allows you to find content based on interests, which could be anything from education to travel. Interestingly, it also has a bar that filters all the job opportunities people offer via Sina Weibo, making search easy for job seekers.

The application, in summary, really allows busy folks to get all the right weibo content on one page, minimizing the chance that you will miss any of it. So far, the app has attracted over 220,000 users and should attract more. You should give it a try too.

taou-sina-weibo-users

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CEO of Amobee says retargeting is the No.1 offence in online advertising

Headshot of CEO of Amobee, Trevor HealyTrevor Healy of Amobee shared the plans of the company and his thoughts on mobile advertising during a lunch meeting with members of the media.

I had the opportunity to attend a lunch session with Amobee CEO, Trevor Healy, a while back to hear more about the company since their acquisition by SingTel and purchase of AdJitsu. Trevor showed some interesting ad campaigns that the company will be running with the help of AdJitsu’s 3D ad service, before launching into some casual chat on interesting industry trends and changes happening.

Following the AdJitsu demo, Trevor also mentioned that Amobee is also looking at opportunities in the low-tech scene. Although the innovations in the mobile advertising space on feature phones may not be as sexy as that on smartphones and other more advance mobile devices, Trevor was quick to point out that there are big opportunities in the market. According to Trevor, companies in the fast-moving consumer goods (FMCG) industry are spending about US$1 on advertising per customer per year, and this is in developing markets such as most Asian countries.

Another interesting point shared by Trevor is that the biggest offence in advertising is retargeting. Trevor calls retargeting “mugging the consumer” and believes that it is something that will not last. He strongly commented that retargeting is definitely not part of Amobee’s plans. He argued that, “Retargeting has to be pre-targeting.” Due to the fact the user fatigue is too high, advertisers should now switch tactics to deductive analysis rather than just sniffing.


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CEO of Amobee says retargeting is the No.1 offence in online advertising

Headshot of CEO of Amobee, Trevor HealyTrevor Healy of Amobee shared the plans of the company and his thoughts on mobile advertising during a lunch meeting with members of the media.

I had the opportunity to attend a lunch session with Amobee CEO, Trevor Healy, a while back to hear more about the company since their acquisition by SingTel and purchase of AdJitsu. Trevor showed some interesting ad campaigns that the company will be running with the help of AdJitsu’s 3D ad service, before launching into some casual chat on interesting industry trends and changes happening.

Following the AdJitsu demo, Trevor also mentioned that Amobee is also looking at opportunities in the low-tech scene. Although the innovations in the mobile advertising space on feature phones may not be as sexy as that on smartphones and other more advance mobile devices, Trevor was quick to point out that there are big opportunities in the market. According to Trevor, companies in the fast-moving consumer goods (FMCG) industry are spending about US$1 on advertising per customer per year, and this is in developing markets such as most Asian countries.

Another interesting point shared by Trevor is that the biggest offence in advertising is retargeting. Trevor calls retargeting “mugging the consumer” and believes that it is something that will not last. He strongly commented that retargeting is definitely not part of Amobee’s plans. He argued that, “Retargeting has to be pre-targeting.” Due to the fact the user fatigue is too high, advertisers should now switch tactics to deductive analysis rather than just sniffing.


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Is the Tech Incubator Model Broken in China?

Following the success of Kaifu Lee’s Innovation Works, startup incubators have sprung up all across China. But Innovation Works is now turning away from internal incubation and moving towards a focus on early-stage outside investment. And there are some serious questions about some of the other tech incubators popping up in China, and whether they’re really helping anyone.

Kaifu Lee says that the decision to incubate companies internally back when Innovation Works launched in 2009 was just a reflection of the reality at that time. Most people were taking a wait-and-see attitude about the company, so it had little choice but to carry its own projects internally, hoping to prove its success that way. But with graduates like SnapPea, Innovation Works no longer has to convince anyone what it is capable of.

Most incubators can’t say the same, though. Former Huawei internet services chairman Zhu Bo once said that 95 percent of China’s have problems. A Tencent tech report calls them “sublandlords” who “just hang up a sign” and then sit back and collect rent and taxes from struggling startups. Internet analyst Xie Wen told Southern Weekly that many of these incubators are accepting subsidies and other forms of cooperation with local governments, but that the money is spent recklessly, embezzled, or used for corruption.

And even Innovation Works isn’t immune from criticism. Netease CEO Ding Lei has pointed out publicly that Kaifu Lee doesn’t have much in the way of startup experience, and has suggested that startups would be better off coming to Netease with their products, since Netease can offer them money, management, a userbase, and more. SnapPea founder Wang Junyu defended Innovation Works’s model to Tencent Tech, crediting it with his company’s success so far.

Another problem may simply be China’s online environment. UCWeb CEO Yu Yongfu has said that incubators may be doing a disservice to Chinese startups, because growing too fast too quickly can leave companies too focused and unable to adapt, which is a veritable death sentence on China’s internet. And in China where the cost of living is low and young engineers don’t expect princely salaries, many startups don’t lack for money or office space, so the prospect of giving away a lot of equity to join an incubator isn’t all that appealing.

If you read Chinese, the full Tencent Tech article on Chinese incubators is worth a read, although it is quite long. And if you run a startup, let us know what you think. Is it worth joining an incubator to get some support for your company, or do Asia’s low overheads for tech companies make bootstrapping a better option?

[Tencent Tech via TechWeb]

The post Is the Tech Incubator Model Broken in China? appeared first on Tech in Asia.


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30 Million QQ Users Are Paying Members

qq-i-paid-cat

In an interview with Paidcontent, Tencent’s GM Sophia Ong revealed that out of Tencent’s 752 million QQ active users, over 30 million are paid members. And on average, each user pays about 10 RMB per month. That adds up to about 300 million RMB (US$47.16 Million) a month, or more than $470 million a year. That’s really a bucket load of money for Tencent (HKG:0700) coming just from its QQ instant messaging service.

So what can paid users buy? Users usually buy credits (“Q bi”) to pay for Tencent-related stuff, like game credits and VIP memberships. VIP membership allows fast track QQ rank promotions and extra discounts the next time you buy credits. Different payment modes and lengths (monthly/yearly) will entitle users to different discounts. It’s all kinda confusing but it seems to work well for users in China.

Tencent, it seems, has set its eye outside of China. It has operations in most big countries in Southeast Asia including Vietnam, Thailand, and Indonesia, and it is pushing hard on WeChat in India too. Another eye is set on U.S./Western markets where its main focus is on gaming, it seems. Tencent has so far acquired/invested in in two gaming companies — Riot Games and Epic Games. There are rumors that Tencent might just buy Blizzard which our own Charlie Custer thinks is not very likely.

If you have five minutes to spare, we urge you to head over to PaidContent to read the interview about Tencent in full.

The post 30 Million QQ Users Are Paying Members appeared first on Tech in Asia.


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Popcap China: We Now Have More Revenue from Merchandising Than From Gaming

Now it’s the 5th year for Popcap, the creator of the very popular mobile game Plants vs. Zombies (PvZ) since it entered China back in 2008.  ZHOU Yun, the director of business development of Popcap China, recently gave a speech in a developer forum hosted by TechNode at Macworld Asia, sharing this foreign company’s experience in Chinese market.

We all know in China people does not want to pay for download, which happens to Popcap too. At the early time, Popcap set the price for one of its games RMB88 which was already cheaper than the price set in the global market. “Sadly we only managed to sell it to less than 100 users, while later this game has >100millions players.” Yun said.

Yun cited a comment by his boss, James Gwertzman, General Manager of Popcap Asia

In China, anything is possible, because the market is massive, growing very fast, and it is weird too.

Talking about the success of Popcap in China market, Yun thinks Localisation of the product is the key. “We had one rule: what happens here should NOT impact on company’s strategy for rest of world. Our team in China only focus on Chinese market and Asian market because we believe the culture in Asian countries/regions are quite similar.” Yun said. ” For China, we not only translated the interface of PvZ into Chinese but also introduced Chinese elements such as Great Wall into the game. The result is that it only took 3 days, PvZ (Chinese) became the No.1 downloaded games in China.”

Now Popcap China has grown to a team with ~70 staff. The company is targeting at different platform in China. It worked with local social platform such as RenRen to launch its social version of PvZ in 2011; In May 2012, Popcap China partners with Metersbonwe and started merchandising in China, and the licenced products include books, t-shirts, toys etc.

We even have more revenue from merchandising than from gaming.

By end of 2011, 12% company’s revenue is from Asia. “We are expecting that in 3-4 years, 1/3 of our revenue will be from Asia, and  surely China is the most important market here.” Yun told the public.

You may earn little directly from gaming, but as long as you can build up millions of fans in China, merchandising could be a good revenue source too. Another famous mobile game developer, Rovio (Angry Birds) obviously is following the same strategy.

 

Related posts:

  1. PopCap to Debut China-Tailored Games with Tencent Partnership
  2. Fun, Fun, Fun! Says PopCap developer Roy Liu
  3. This Is It! TechNode’s ChinaBang Conference Speakers Confirmed: Tencent, 360, Rovio, PopCap, DeNA, Zynga


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Baidu Awards $3M to Innovative Teams and Projects

Chinese search giant Baidu just hosted a Summer Party to award its staff with chicken wings, and more than US$ 3 million.

This award was first put forwarded by Li in 2010 for rewarding staff from basic levels. The winner should be a less-than-10-people team who has made innovative and great contributions to some significant projects. The winner of last year had won the prize of over million dollars. “Any team who can be of this excellence will be rewarded. If there are ten great teams, we will award ten prizes, there should be no limits in number.” said Li.

This year the champions go to the ‘Server Potential Motivation”, “Accurate Key Words Matching of Baidu Union”, and “Customized Advertising Strategy of Phoenix Nest” teams, in which 28 staff participated. People have been amazed at the attractive incentives of the company. “Small team and big project make legends”, “Only technology counts”, some had commented.

This awards is part of the talents training mechanism of the giant Baidu, Li revealed many times in public speeches that how to make the excellent people work even better is what he’s been thinking of. “I just feel so happy to award you guys, because that means we are making advances and we are getting stronger. How I wish that next year I can hand even more prizes to you, till I cannot feel my hand!” Li inspired the staff.

Related posts:

  1. Alipay Launches OpenID Like Service to Consolidate Market Position
  2. Yikuair: Micro Group Buying with Your Friends
  3. Tencent VP Sun Zhonghuai: Weibo May Never Make Money


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My Net Japan Opens New Blog Media “Social Game Report”

My Net Japan [J] has officially opened Social Game Report [J], a new media which aims to “contribute to the healthy development of the world’s social game industry.”

“Social Game Report” will begin original investigation articles, social game business trends and interviews with key persons in the industry, and blog media which will carry out analysis of popular social games.  PC and smartphone browsing are possible, and new information will be posted on Twitter in real time.  Also from July of 2012 they will be distributing in English and begin information service geared for the world.

Translation authorized by VSMedia



My Net Japan Opens New Blog Media “Social Game Report”


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