We’ve just heard from NoLimit that it is teaming up with Rolling Glory to build a social media engagement platform named SocialMeter, and today they’re set to launch it. NoLimit is a startup that mainly focuses on analyzing conversations on Indonesian social media while Rolling Glory is a digital media studio based in Bandung, Indonesia, that works on a broad range of media platform such as websites, games, interactive apps, videos, and advertising apps.
Aqsath Rasyid, NoLimit’s CEO, explained to me that with SocialMeter, people can participate in an online campaign by doing social media activities like following an account, tweeting with certain hash tag, or becoming a fan of a Facebook fanpage. These activities are then measured with points which can be redeemed for various rewards from the campaign owner. Aqsath also referred that this concept as similar to several services abroad such as Plyfe, CrowdTwist, and ChurpChurp. To some extent, I find this concept is also similar to Bouncity although Bouncity mainly focuses on location based activities.
To demonstrate some of SocialMeter’s features, Aqsath pointed out a “pilkada version” (pilkada is an Indonesian acronym for “governor election”) of SocialMeter that shows a live comparison of popularity of two Jakarta’s governor candidates in Twitter based on how many tweets are mentioning their names and the comparison is visualized as a game of tug of war as pictured below.
SocialMeter is designed for everyone who loves social media and fun apps. In SocialMeter we want everyone to get rewards for what they did in social media so their social media experience can be more fun than ever. SocialMeter also for those who loves competition. You can compare your badges with your friends or other people beyond your circle of friends to know who are most sociable people on social media.
We want this app to be the platform for individuals to rank their social presence and for communities or groups to rank their loyal member in social media. As a platform, later we will provide option for them to customize the game play, challenges, and badges so that it can be aligned with their needs.
As for monetization, SocialMeter targets enterprises and SMEs who want to increase their brand engagement with their customers in social media. Aqsath added:
By accomplishing social media activity challenges such as following a Twitter account, being fan on Facebook, or posting specific hashtags, players will help enterprises & SMEs spreading their promotional content. This pattern can also work for events, organizations, and public figures who want to promote their brand in social media.
After this release, NoLimit plans to develop API for third party developers and work on the analytics dashboard for groups and members.
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