Thursday, September 27, 2012

Start, grow and succeed with Start-Up Enterprise Conference 2012

Start-Up Enterprise Conference 2012 is now back with a bang! Expect a full-day conference where you get to meet start-up owners, entrepreneur-enabling agencies, government agencies and other supporting organizations to share information and expand your network. The growing needs and concerns of startups are addressed in this year’s exciting conference. Not only that — the...

The post Start, grow and succeed with Start-Up Enterprise Conference 2012 appeared first on e27.


Link to full article

Report: Foxconn’s 1 Million Robot Workers Delayed, Only 15,000 Ready This Year

Humans suck, with their continual, nagging demands for things like water, shelter, and wages. That’s why the Taiwanese manufacturer Foxconn (LSE:HHPD; HKEX:2038; TPE:2354) has been aiming to replace some of its workers with one million robots by 2014. But that plan seems to be very seriously behind schedule, with a source telling a China Radio finance reporter that only five percent of the planned robot workforce of 300,000 for 2012 has even been built.

That amounts to just 15,000 robot manufacturing units being ready for action by the end of this year, casting serious doubt on the ability of Foxconn – which does final assembly for the likes of Apple, Amazon, and HP – to hit its target of one million automatons being put into action by 2014.

Foxconn has said that robots will only replace a fraction of its huge human workforce, doing the most repetitive aspects of final assembly on things like iPads, iPhones, and Kindles. But there are cost factors involved too; as China’s cities get more expensive, basic wages in the manufacturing sector are rising in line with the nation’s minimum wage levels, which look set to hit 1,700 RMB ($268) per month in southern China’s Guangdong province in 2013. That’s close to double the rate a couple of years back.

As we noted in January of this year, some robots have been put to work at Foxconn plants in mainland China, but it’s not clear how large a number that represents.

Foxconn gets a great deal of scrutiny owing to its partnership with Apple – some would say to the detriment of media coverage of working conditions at other manufacturers in China.

[Source: China Radio - article in Chinese]

The post Report: Foxconn’s 1 Million Robot Workers Delayed, Only 15,000 Ready This Year appeared first on Tech in Asia.



Link to full article

Nexus backed Unmetric launches Pinterest integration; Benchmark your social media effectiveness against competition

unmetricSocial media benchmarking startup Unmetric has announced Pinterest integration to its analytics platform. Unmetric has already indexed the activity of over 1,000 of the world’s largest brands.

Earlier this month, Pinterest dropped its invite only policy and saw nearly 23 million unique visitors. However, the new social media platform has a closed API making it difficult for tools to be built on the platform.

Through the Unmetric platform, brand managers can access successful Pinterest strategies. Unmetric’s Pinterest platform allows brands to unpack  various metrics that contribute to their Unmetric Score, including: follower growth, content, frequency and sources of pins for a particular pinboard.

With sector specific Unmetric Scores, brands are able to quickly understand whether their efforts truly stand out. Being sector specific means a score of 80 for banks is different from a score of 80 for retailers, ensuring that brands are always comparing apples to apples. This same score, which has become the benchmark of brand success on Facebook, Twitter and YouTube, is now available for Pinterest. It is derived from various quantitative and qualitative metrics specific to the site, weighted and normalized by industry into single score ranging from zero to 100.

For brand managers and CMOs, these metrics will offer insight into the amount of resources other companies are allotting toward Pinterest activity. The platform also charts the reach of activity through the repins, comments and likes generated daily. Engagement is charted through the pin to repin ratio.

Unmetric raised $ 3.2 mn in series A funding led by Nexus Venture Partners in April this year.The startup took its present shape in September 2011 after it decided to pivot. EyesAndFeet, the earlier avatar, was targeted at US based local businesses which needed social media analytics. However, in September, the company pivoted and started creating social media tools for C-suite executives and marketing professionals and launched as a social media benchmarking tool.

The New York headquartered startup works with brands like Subway, Campbell’s, CitiBank, MRY and the Zocalo Group.



Link to full article

It’s Official: WeChat Finally Launches in Indonesia

wechat

We’ve talked about this plan before as cross platform messaging app WeChat (aka “Weixin to Chinese users”) prepared to localize itself in Indonesia – and today, the company has announced the official launch of WeChat in the country. China-made WeChat boasts as many as 200 million users worldwide already at the moment, almost as big as the entire Indonesian population. This move by WeChat will definitely put some heat on other messaging competitors such as WhatsApp and Line. Might Blackberry’s BBM be threatened too? Yes, we think so.

One of the main reasons WeChat chose to expand to Indonesia is because of the country’s huge smartphone growth. Dennis Hau, the head of the international product center of Tencent (HKG:0700) comments on WeChat’s uniqueness in today’s announcement:

WeChat is not just a simple instant messenger mobile app but it is actually a platform that intends to introduce a new communication style where users can connect with each other via interesting features like hold-to-talk voice messaging, video chat, photo sharing and shake for finding friends, to name a few.

WeChat’s killer feature has always been its hold-to-talk voice messaging. The app acts very similarly to the traditional walkie-talkie in the past, but this time without any limit on distance. Of course there are other interesting features to use, such as ‘Moments.’ This feature allows users to post Facebook-like (or Path-like) status and picture updates for their friends to see. This feature can also be used by brands and companies such as Starbucks as an alternative marketing strategy.

The WeChat app is available on all popular platforms: Android, iOS, Windows Phone, and even Symbian. You can download them free here. Admittedly, Tech in Asia also uses WeChat to send out a daily recommended story, so do join us there!

Below are some screenshots of the WeChat features:

Moments

Hold to Talk

Shake to Find Friends and QR Code

The post It’s Official: WeChat Finally Launches in Indonesia appeared first on Tech in Asia.


Link to full article

Ngomik: Working With Telcos to Sell Comics Makes Us Very Happy

Ngomik.com is one of the few Indonesian startups to focus on the low-end feature phone industry, and the company is making some cash from it too. We caught up with Muhammad Subair from Ngomik to find out more on the startup’s progress since we spoke last year about its digital comic publishing business.

Subair shared a few of Ngomik’s key statistics so far:

  • Ngomik’s user numbers increased ten-fold compared to last year; it now has 53,220 registered users with an average age of 15 to 35 years old from all over Indonesia. You can see the user demographics here.
  • There are 2,919 comic artists on the site with a total of 8,082 comics published.
  • There are more than 3 million page views every month with 45 thousand unique visitors.

Ngomik is a profitable business. Besides working together with telco operator Telkomsel, Ngomik has also partnered up with XL and 3, enabling its users more telco alternatives to pay for premium comics. Subair said that working with the telco operators has been very nice for them so far as more than 75 percent of the comic purchases are done via phone credit.

That is more proof that working with telcos seems like a must when you want to monetize the feature phone market. The comic publisher is also working with online payment system Unik.co.id and Indomog.

Ngomik is now focusing on enhancing the comic content quality and creating more online campaigns. In May, Ngomik worked together with Telkomsel’s Simpati by creating an online comic contest, where the comics must have Simpati ads in them. The comic publisher is also planning to make some changes on its website, like adding a new interface, personal themed domains, comic reader widgets, and advanced search filtering.

The post Ngomik: Working With Telcos to Sell Comics Makes Us Very Happy appeared first on Tech in Asia.


Link to full article

Roundup: Pearl Uppal & Gaurav Kacharu launch 5ideas, Meghalaya govt ordered cyber cafes to install CCTV camera

Pearl Uppal & Gaurav Kacharu launches accelerator cum seedfund- 5ideas
Pearl Uppal, former CEO and co-founder of FashionandYou and Gaurav Kacharu, erstwhile CEOs and co-founder, Dealsandyou have launched an accelerator cum seedfund – 5ideas.in . Currently, it plans to invest and support 5 startups in digital space. 5ideas.in will invest upto Rs.2.5 crore in each satrtups including access to mentors, human and social capital for a period of 6-12 months. The accelerator cum seedfund aims to shortlist their first batch of startups by end of December 2012 and initiates their program by end of January 2013. Earlier this month, Rajesh Sawhney led GSF Accelerator was launched in 3 Indian cities with backing of several angels and entrepreneurs like Dave McClure.

Recommended Read: Harish Bahl UnPluggd: All you wanted to know about the Smile group exit controversy and the road ahead

Government of Meghalaya instructed cyber cafes to install CCTV camera
Through an official notification of the Meghalaya Cyber Cafe Rules 2012, the Meghalaya government has asked all cyber cafes to install CCTV cameras in their shops, besides taking customer’s IDs and details to tackle cyber crimes and propagation of ideologies which are not in tune with the state. [via]

Thyrocare Technologies Limited Secures INR 120 Crores From Norwest Venture Partners (NVP)
Thyrocare Technologies Limited, a medical diagnostics services provider based in Mumbai, has announced that it has entered into a binding agreement to receive INR 120 crores from Norwest Venture Partners (NVP). Thyrocare will use the new capital to fund further expansion of its business. Also a part of today’s announcement, Sohil Chand, Managing Director of NVP India, will join Thyrocare’s board of directors.

GKB optical launches prescription sunglasses
GKB Optical has announced the launch of its range of prescription Sunglasses that enables consumers to experience sunglass and prescribed power for clear vision both in a single goggle. To buy prescription sunglasses, customer needs to select the sunglasses they prefer, enter their eye power and select the lens of their choice. The prescription sunglasses are shipped anywhere in India within 5-6 days.

Stanford startup TechAIDS to create HIV education focused software for Assam
TeachAIDS, a nonprofit social venture has announced that it will be creating new regionally-customized versions of its effective HIV education software in Assam. The project will be supported by Government of Assam, and a $200,000 investment from global health service leader Cigna. The investment from Cigna will also support the development of regionally-customized TeachAIDS software in Karnataka. TeachAIDS also announced as one of 12 worldwide laureates for the 2012 Tech Awards.



Link to full article

Chinese Apps Already Supporting Apple’s Passbook For E-Tickets

Tencent's QQ Movie Tickets app now supports Apple's Passbook for e-tickets.

When Apple (NASDAQ:AAPL) launched the Passbook app in iOS 6 for e-tickets, coupons, and loyalty cards, many were concerned that it’d be the kind of thing that’s only useful in the US. But some major Chinese web companies are already joining in the action, updating their apps to support Passbook.

One good example is the QQ Movie Tickets app (pictured above) from Tencent (HKG:0700), China’s biggest internet firm. After buying a ticket for a movie within that app, you’ll get the option to either “Send to my phone” or “Add to Passbook.” If you do the latter, you’ll then see a ticket containing a QR code sitting snuggly in your skeuomorphic-tastic Passbook app. Then you’ll have to hope that the cinema chain you’re going to knows what on earth to do with that thing.

Flights and hotels too

Find Chinese apps that support Passbook in iOS 6. Click to enlarge.

Also joining in the e-ticketing fun are two of China’s top travel sites, Ctrip (NASDAQ:CTRP) and the Baidu-invested Qunar, which have both updated their iOS apps for just this purpose.

Qunar’s official blog (see here) quotes their own director of mobile apps, Yang Changle, as saying that it supports both hotels and flights, and tunes into Apple’s location-based mechanism in Passbook that’ll open up the right e-card as soon as you arrive at the hotel. Ctrip’s will inevitably do the same.

If you’re keen to use Passbook but need pointing in the right direction, the app store has a section called “Apps for Passbook” (pictured right, as it appears for Chinese users) which serves as its name implies. For the moment, the pickings are slim for those based in China, but it’s good to see some big names already making use of it.

And when it comes time to head to the airport, cinema, or wherever, and you decide to use your iOS 6-running iPhone for directions, hopefully you’ve also got Google Maps, Baidu Maps, or Tencent’s own Soso Maps in there as a back-up. Because… Well, you know.

The post Chinese Apps Already Supporting Apple’s Passbook For E-Tickets appeared first on Tech in Asia.


Link to full article

Report: Chinese Mobile Browser Users Reached 278 Million

The latest data from China Internet Network Information Center(CNNIC) showed that by this June Chinese mobile browser users have hit 278 million, and this number has covered 71.7% of the total mobile internet users. UC Browser still is the most popular one sharing 54.1% market share, and the followings are cellphone built-in browsers(47.2%), QQ plug-in browser(34.4%) and QQ browser(33.2%).

Mobile Browser Market Share 

中国手机浏览器市场各品牌用户使用率比较

Education Background of Mobile(Red) and PC(Blue) browser Users

手机网民与手机浏览器用户学历结构比较

Primary              Junior High               Senior High          Junior College       Undergraduate/above

User Profile

The whole mobile browser user group tend to be male, young, and have lower-level of education. While compared to the whole mobile internet user community, the former group tend to be more educated and well-paid. This report mainly focuses on the variant of age, education and income showing the user profile of this group.

Accordingly, teenagers, young men and the middle-aged compose the key user group(in which 60.5% are male), and the young group aging 20 – 29 cover 39.6% of all.

Most users have the educational background of junior high and high schools, and the percentage is respectively 33.0% and 34.2%.

In terms of income, users who earn < RMB 500, RMB 2001-3000, and RMB 3001-5000 a month are most frequently seen, which cover 17.0%, 17.0% and 16.5% separately.

On average 76.4% of the mobile browser users live in cities. Moreover, students and high-end users(company staff or administrators) share a higher percentage.

User Behavior

Browser is still the main entrance to the mobile internet, almost 70% of all use it every day, and 51.2% use it many times per day. And search engines are best friends to the mobile sites for approximately 80.5% of the users access to websites on mobile through search engines, 54.7% through search boxes.

Apart from just browsing, almost half of the users will resort to other functions offered by the browsers including reading novels(51.0%), downloading apps, games on its own platform(48.5%), or check weather, movie tickets and phone bills(45.0%).

Notably that security issue has become users’ concern since 31.6% of the users claimed this is one very factor they would consider in choosing browsers. Other factors include convenience(62.6%), and the browsing speed(42.4%).

 

Related posts:

  1. Pony Ma Shares Thoughts On Mobile Internet, Says Weixin Users Hit 200 Million By This Month
  2. Breaking, Pony Ma Confirms that Tencent’s Weixin Has Reached 100 Million Users
  3. Alibaba Requires Real-name Authentication; Qihoo 360 Launches Android Browser; Kingsoft KuaiPan Claims 5 Million Users


Link to full article

How To Avoid Obscurity And Become Loved By All: Going Live On Google Play

A How-To-Guide For Android Developers

Developers the world over are looking to cash in on the Google Play gold mine, and with 137 percent revenue growth in the first 7 months of this year [1], we really can’t blame you for getting a bit excited. It’s easy to get starry-eyed when you see Rovio’s Angry Birds franchise making $100 million a year, not to mention Instagram’s insane buyout.

The hard truth is that success rates for apps are extremely low, and the probability of failure is very high. In fact, between Feb. 1 and June 30, 2012, there was an average of 828 Google Play apps released every day [2]. That’s 3 new apps every 5 minutes, all day, every day.

Those numbers are daunting, especially when you’ve invested hundreds, if not thousands, of hours into development. So, what does it take to standout in the crowded Google Play marketplace?

How to avoid obscurity and become loved by all

Successfully publishing an app on Google Play isn’t merely a case of submitting your finished code and sitting back to watch the downloads and dollars flood in. There are many steps that need to be taken in between the final build and the first download: steps which can easily be overlooked in the excitement of getting your hard work into the market.

To help you cover all your bases, we’ve put together a definitive checklist of what to do, as well as when to do it, so that your app lands in the market in the best position possible.

We’ve tapped a few successful developers, whose apps have been downloaded more than 420,000 times, to give a heads up on what drives success on Google Play and the mistakes they’ve learned not to repeat.

We can’t guarantee that these steps will put you on the Google Play Top Charts overnight; after all, there’s only so much demand for flashlight apps but nailing down the basics can set your app up for success by providing more opportunity to be noticed. Driving app discovery can only take you so far, however, as you’ll need to provide users with an engaging app that fills a niche in order to drive downloads, and ultimately revenue, to avoid slipping into obscurity.

App Annie’s Comprehensive Checklist for Launching on Google Play

When it’s your first time, you are no doubt going to feel excited, nervous, sweaty and hopeful that you’re putting everything in the right place… and launching your first app is no different.

But with so many moving parts to take care of, if you don’t have a structured plan it may not be the smooth, enjoyable experience you’d hoped for.

So you can stop worrying if all your bases are covered, we’ve developed a definitive, interactive checklist designed to be used once your code is done and you’re ready to launch your app.

Click here to download the checklist.

 

 

 

 

 

 

 

 

We’ve structured the checklist into six sections, covering the critical steps from testing, publishing, marketing and more.

1. Testing your app; it’s not sexy, but neither are fatal exceptions

Thorough testing can mean the difference between glowing reviews or a wave of negativity.

One of the challenges of testing for Google Play is that Android is an open platform, which has its pros and cons. There are more devices and more users to reach, however it comes at the cost of extensive device fragmentation, making it challenging to ensure a consistent user experience.

Compared to testing on one device for iOS, thoroughly testing your Android app means checking across a large array of models, canvas sizes and form factors. According to analysis by Open Signal Maps, there are nearly 4,000 types of Android devices.

However, there are two variables that are the most important to test for: screen size and Android OS version.

Screen size

Jon Rathsman, senior Android Developer at Zinply, a digital magazine subscription service, made the decision upfront that they would not try to support any devices with a screen resolution below 800 x 480.

“Since we’re a magazine service it doesn’t really make sense to read … on a really really small screen, so we targeted 800×480 which was the standard for high end devices when we started to develop (the app).”

Zinply even included this information in the first line of the app description on the Google Play store, to make sure that potential users can check if the app will look good on their device. Zinply was also tested on devices with a higher resolution, such as tablets, to make sure the graphics didn’t lose quality when scaling up.

Android has its own architecture to support scaling up or down, called Density Independent Pixels. However, when the guys at Zinply tested this, they weren’t happy with the results and decided to implement their own system so they could have full control rather than relying on Google’s own scaling architecture, which could lead to unpredictable results.

Make sure that you test for both higher and lower resolutions, and have a plan for how you will cater to both.

Android OS version

When developing an app, you need to choose which OS version will be your base level of compatibility. If you pick Honeycomb (Android 3.x), your app might run on earlier versions, but it might not perform well if you’re using newer features like hardware acceleration (only available since Honeycomb).

Bad performance → unhappy users → bad reviews.

Zinply addresses this by using Eclair (2.1) as their baseline for development, ensuring a wide base of compatibility, and then enabling additional features (like hardware acceleration) only for newer devices. This way you get the best of both worlds.

How to test

The list of devices to test on is called an MDL, or Manufacturer Device List. A large game developer may test an MDL of 100 devices, with four types of tests called “Must Test,” “Test Once,” “Installation Test,” and “Test as you want.” Obviously, “Must Test” devices are where most of the quality assurance time is spent.

Unless you have the resources of the likes of Zynga, you’re probably not going to have 100 different phones just lying around. It’s important to test on every device you can get your hands on and make sure to test across a variety of screen sizes, OS’s, makes and models. We’ve listed six devices in the checklist as a good starting point.

Remember to define device compatibility in your manifest settings and the Google Developer Console offers a couple of tools under “Device Availability” to review which devices can discover your app in the marketplace as well as being able manually exclude specific devices that you don’t want to support.

Key differences between iOS and Android

It’s not just device characteristics you need to test for. If you’ve previously published apps on iOS and you’re looking to port to Google Play, make sure you’re prepared for differences like “no server to server verification”, says Rathsman, which can be important if you’re delivering extra content through in-app purchases. Another key difference is Google Play’s digital rights management (DRM) system. This can cause headaches if your app is designed to work offline, as the developers of ABBYY Business Card Reader, a popular paid app in the “Business” category, discovered. Michael Shoubin, Head of the Internet Sales Group at ABBYY observed:

“DRM is designed to protect applications from piracy, but unfortunately the Google Play Applications Licensing System tries to authenticate the license almost every time the app starts, which requires a data connection. One of the key features of ABBYY mobile apps is that they work offline, without a data connection. We found that some customers were suffering – the app wouldn’t start without a data connection and if you’re travelling to an overseas conference, and you’re trying to scan a business card, it can be really expensive if you need a data connection. To fix this we removed the Google Play Application Licensing System.”

ABBYY made this decision about a year ago, so it is possible that Google has already fixed the problem, but you definitely need to test it by yourself.

Remember, not thoroughly testing can mean that your first reviews are bad reviews.

2. Setting up on Google Play

When setting up your app on Google Play, there are a few key steps and decisions to make. First, if you intend to sell apps or generate revenue from in-app purchases, you must set up a Google Checkout Merchant Account. One of the biggest criticisms of the Google Play market is that Google Checkout does not work in all countries. This can limit the countries in which you can monetize, including big market opportunities such as China. Second, unlike iOS, which lets you release subsequent versions of an app as an update, if you want to publish a free app on Google Play, you cannot change it to a paid app in the future. Therefore it pays to establish a deliberate, long-term monetization strategy from the get-go.

3. Preparing to publish on Google Play

Now that your app is ready to publish on Google Play, don’t ruin your chance for success by being sloppy about your presentation to attract potential users.

Make sure you’ve got a beautiful icon, screenshots of the app’s killer features, and a clearly written description of your app. But the most important thing to take advantage of is that unlike the Apple App Store, Google Play supports video! Of course, Google’s advantage is that it owns YouTube, so it is only natural to integrate video into Google Play.

For example, the ABBYY Business Card video was a key marketing tool that has received more than 66,000 views on YouTube, and it’s just a simple over-the-shoulder demonstration video without fancy editing. A good demo video can go a long way to make it easier for people to understand your app. Just grab a friend with a decent camera phone and have them record you using the app. There’s no excuse not to do this and it can make a huge difference.

Also consider if you want to do a staged launch by initially limiting the release of your app to a minor market so that you catch any errors you might have missed before releasing in the major markets.

4. Marketing your app

When launching your app, remember to seek out relevant journalists and review sites before the release. Michael says, “We Google (the) most popular sites that are focused on reviewing mobile applications, and where our competitors have reviews.”

When contacting reviewers, make sure there’s a way for them to access your app for free. Unlike the Apple App Store, you can’t offer promo discount codes in the Google Play store. So you need to use a third party service like Appia or prepare a special build just for journalists.

In order to be independent of third party mechanisms for discount codes, ABBYY included their own licensing module inside their Android apps, which means they can provide their apps to reviewers for free (don’t make reviewers pay!). This module is included in a special build of the app intended for distribution beyond the Google Play Store (this is impossible on iOS as you can distribute your apps only through the App Store).

When it comes to getting coverage online, remember to think outside of the box. Going beyond the standard app review sites, look at the journalists discussing tools for the market you serve. For instance, if you have an app that helps photographers take landscape photos (like The Photographer’s Ephemeris), reach out to landscape photography blogs and Flickr groups, even if they haven’t reviewed an app before.

Beyond the usual PR practices, there are a number of other ways to build awareness of your app and attract new users. Google’s AdMob provides a method to promote your app within other apps. Facebook fan pages and Twitter streams are must-have social media platforms to communicate with and reach out to current and new users.

Promoting your app on Android app discovery platforms such as Appolicious will also give you a leg up on your competition. Of course, one of the cheapest and easiest ways to seed users is to ask and incentivize your friends and family to download, rate and review your app.

Although it seems there are endless marketing steps to take, it is crucial to be diligent about them, or risk sacrificing valuable downloads.

User acquisition is a big topic by itself, and we can’t possibly do it justice in this article, as there are literally hundreds of different tools, products and services available. Keep an eye on the App Annie blog and we’ll look to cover this in more detail in the future.

5. Supporting your app

If you’re asking users to pay for your app or make in-app purchases, the quickest way to bad reviews is not having good support.

When you’re sitting on a train on the way home from work and you’ve just spent $0.99 on a game that’s not working, you find yourself morphing from a rational, kind individual into a rapid fire-breathing insane user who is out for blood.

As a developer, be prepared and take steps to minimize backlash.

Include information, both in your app and on the Google Play listing, on how to receive customer support. A really simple way to handle this is to setup a specific email address solely for support, and then create an automated response using the out-of-office or vacation-responder. Make sure that your automated response does more than just acknowledge that the support request has been received. It should include answers to common questions, enabling your customers to solve their own problems quickly and without hassle.

A crucial but easily overlooked step is to make sure you test that the email works. If your customer has already turned into a rapid fire-breathing insane user, imagine what an undeliverable email could do to a review.

Some customers, especially those in Asia and Latin America, suffer from problems with their credit cards. Google Checkout has strict payment protection mechanisms that do not accept some types of cards. Be prepared to support customers suffering from those exceptions.

6. Tracking app performance

Finally your app is in the market! Congrats! Well done! High-fives and beers all around.

But now you probably want to know if your app has hit No.1, how much money you’ve made, and if you can go and buy that Giant Japanese Mech-Warrior Robot you’ve been drooling over.

You also want to know how you can improve your app or distribution strategy to enhance your success. Luckily for you, there are a number of existing tools for you to analyze performance and shift your strategy to maximize ROI.

There are two main types of analytics tools: in-app analytics, which monitor what’s happening when users are inside your app, and marketplace analytics, which monitor your app’s downloads, revenues, reviews and rankings.

Some popular in-app analytics tools are Flurry and Google Mobile App Analytics, both of which require you to implement an SDK, so make sure you do this before preparing your final build.

Tracking store analytics with App Annie Analytics

Do you know how many sales and downloads you got today? What about how your app is ranked across categories and countries? Or where it’s been featured?

App Annie Analytics and Store Stats can help you track your app’s performance in the Google Play marketplace. It can also help you dive deeper and break down your data by country and source. Analytics and Store Stats are completely free and enable you to monitor your app without having to log into your developer console every day.

You can also get your app’s stats delivered straight to your inbox daily with a juicy email summarizing your sales and downloads.

Create an account with App Annie before your app has launched, then connect your developer account and let App Annie help you keep track of downloads, revenues, reviews, and more!

Click here to sign up for App Annie Analytics.

Conclusion

With this comprehensive checklist in hand, we’ve given you a head start on a great foundation to ensure the best chance of success on Google Play and in a better position to take charge of your app’s distribution and marketing strategy.

Once your app is live on Google Play and your downloads are rolling in, do be sure to let us know if you ever do get that Giant Japanese Mech-Warrior Robot.

For the full interactive checklist, download the PDF here.

 

 

 

 

 

 

 

 

For their support in making this guide possible, special thanks goes out to Martin Nilsson, CTO and Jon Rathsman, Senior Android Developer at Zinply, and Michael Shoubin, Head of Internet Sales Group at ABBYY.

Zinply, the latest app from the makers of Paperton, is a cross-platform service that lets you subscribe to magazines without commitment. Check out Zinply on Google Play. ABBYY Business Card Reader is a timesaving app that makes it effortless to enter and manage your contacts. Check out all of ABBYY’s apps on Google Play here.

Footnotes

[1]
Total revenue from apps in the Google Play marketplace worldwide from January to August 2012, as calculated by App Annie Intelligence including paid apps and apps with in-app purchases.

[2]
Total amount of apps released during January to June 2012 on the Google Play marketplace, as monitored by App Annie was 177,750.

Note: This post originally appeared on the App Annie Blog

 

 

 

 

 

Related posts:

  1. China Speed: Google Drive Just Went Live, And Already Got Blocked in China
  2. The Spoofing Culture of Chinese Internet, Starring Baidu and Google
  3. Is Google Copying Baidu Search?


Link to full article