Sunday, January 27, 2013

e27 Recommended Reading List #2

Other than reporting news, e27′s editorial team reads extensively and we want to share with you some valuable takeaways. Here’s our reading list for the week.


jacky yapFacebook’s graph search and the end of privacy by obscurity
, by Matthew Ingram

Snippet from the article:

“It may seem absurd that someone might say they “like” racism, or that anyone would actually search for that behavior and make use of it somehow. But if we have learned anything from the era of big data, it is that if the information is available — as dirty or questionable as it might be — someone is going to make use of it, and not always in the way you would like them to.”

What I really enjoyed about the article:

One of the most important happened this week. Social network giant Facebook launches their new social-graph search. The author highlighted what the new feature means and how much we make public without even realizing it giving really solid arguments to support his points. The article also talked about how we are losing the protection of obscurity and how clicks you may not even remember are being analyzed. If you want to read more about what the whole Facebook’s graph search means, there are a lot of excellent articles linked by the author. Fascinating.

- Jacky Yap, Writer

Read also: e27 Recommended Reading List #1

AngeloIf, Why, and How Founders Should Hire a “Professional” CEO, by Reid Hoffman

Snippet from the article:

“To remain successful, you have to be passionate about that kind of work as well.  Ask yourself, “What am I focused on?  What am I world-class at? What am I really committed to?”  The answers will help you determine if you should bring in a CEO.”

What I really enjoyed about the article:

The article tries to address the age-old issue in startups and even established businesses: whether to bring in a professional CEO or run the business as a CEO and founder. There is a difference, after all, between a “Founder-CEO” and a “Founding CEO” and neither is necessarily better. It depends on the circumstances and strategies surrounding your business. Another question to be answered is how a founder will remain relevant as a driving force in the startup once you have actually hired a professional CEO. Will you be like Sergey Brin’s and Larry Page’s Google, which saw even bigger success when they hired Eric Schmidt to helm the company in a “triumvirate” setup? Or will you be like Apple, which languished when Steve Jobs was edged out of the picture in the mid-1980s in his so-called “first act” only to return to success later on when Jobs came back onboard?

- J. Angelo Racoma, Senior Writer

 

JoashInvestor Pitches: 5 Things You’re Doing Wrong, by McAdory Lipscomb, Jr.

Snippet from the article:

“Now you’re ready. You start your business conversation with a business point: “I am here to raise $500,000 to grow my business. Let me tell you about it.” (Don’t give a range: If you say $400,000 to $600,000 the investor hears $400,000. You started a negotiation at the wrong place.)”

What I really enjoyed about the article:

Simple yet straight to the point on one thing, you are going in for a business pitch. Do investors care how awesome your team is? Or how innovative your product is and whether you are the first to develop this amazeballs technology? Maybe. But most of the time, they want to hear something that can make their money grow. They are investors, not a charity organisation.

- Joash Wee, Editor

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