Singapore startups Intraix and Gametize have joined forces to develop a mobile app for the South West Community Development Council’s (SWCDC) ECo Challenge initiative. It is available for download on the iOS App Store. SWCDC is a government organization that promotes cohesion within communities.
The ECo Challenge program, aimed at helping Singapore residents monitor their household energy consumption, uses the app to engage users in a series of challenges. Once they completed these mini-games, they will earn points which can be redeemed for real-world rewards.
The app, created using the GameMaki API, is a natural fit for Gametize since the company specializes in creating white label gamification platforms for events, marketing activities, and contests.
What is curious though is the fact that Intraix has chosen to create a consumer-facing app even though it has pivoted from a household energy efficiency outfit into a B2B startup targeting data servers. I’m sure we’ll hear from them soon on this.
In any case, we’ve been seeing more Asian startups partnering up, and that is setting a good precedence for the ecosystem.
Last year, four Singapore companies — LoveByte, TaskAmigo, HelpYouMarry, and HungryGoWhere — teamed up on a marketing campaign that targeted couples. We also witnessed a partnership between Burpple and Chope to create a restaurant reservation app.
In the region, Memebox and Between, two companies from South Korea, struck a partnership that saw a limited amount of beauty boxes being marketed to Between users.
And we must not forget the fact that OokBee and SCOOP, the leading e-publishing platforms from Thailand and Indonesia respectively, announced a tie-up to facilitate knowledge sharing, securing publisher deals, and cross-marketing.
“Startups should be working together at least at the initial stage… decisions are made sometimes within hours so it is much easier for startups to work together,” wrote Bryan Lee, co-founder of Intraix, in a blog post announcing the partnership.
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