We started a poll last week asking our readers whether they will buy a new year diary this year, as our hypothesis was that mobile/tablet apps have replaced the diaries (just the way calculators are losing out to mobiles and laptops).
And how wrong we were!
Out of 1,000+ votes, 89% of you will go ahead and buy a diary!!
As far as reasons for buying are concerned, there is a fair distribution in terms of reasons for buying, though 33% of you agree that buying a new year diary has become a habit even though you may not use it.
What about the rest of you?
Of those who have stopped buying diaries, 40% have switched to apps and importantly, 40.6% are waiting for someone to gift them a diary!
Our hypothesis (and that’s why we conducted this poll) was that a LOT of you have already switched to apps, but results speak for itself.
What this also means is that a lot of us haven’t embraced apps like they do in the west.
What are your thoughts?
Link to full article