PlayMoolah, a Singapore startup that uses technology to teach kids about money, has today launched a new mobile app called Moolah It. The app is essentially a wishlist for kids, designed to help them learn about budgeting, prioritization, and impulse control.
Available on the iOS, the app allows parents and guardians to set up multiple accounts for their kids, nephews, and nieces. When out shopping, children can then use it to snap pictures of what they want to buy eventually. The app follows whether the kids are on track to hit their targets.
As with all of PlayMoolah’s products, adults are an active and integral part of the activity, which facilitates bonding between parent and child.
The company expects to launch a pipeline of products in 2013. The new apps are expected to complement its flagshop product PlayMoolah, a virtual world where kids can play games and learn about personal finance. It also launched a mobile app called Coin Catcher last year, which helps children learn about needs versus wants, as well as identify coins.
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