Saturday, January 12, 2013

TheSunnyMag: RIP Aaron Swartz. [Obituary]

TheSunnyMag
This week’s SunnyMag is almost entirely dedicated to Aaron Swartz, the computer activist who committed suicide last week. Swartz was 26 when he died. He co-authored the RSS 1.0 specification at the age of 14. He was the co-founder of Reddit. He was a member of the Harvard University Center for Ethics, co-founded the online Group Demand Progress and has worked with many international organsiations. He was found dead in his apartment on Friday.

Swartz was facing trial in the US for mass downloading JSTOR documents. The charges against him leveled by the federal government include wire fraud, computer fraud, unlawfully obtaining information from a protected computer and damaging a protected computer. A conviction would mean many years in prison and more than a million dollars in fine. An evidentiary hearing was scheduled on January 25, following a trial on April 1.

MIT newspaper The Tech, which broke the news of his death, has a great collection of posts on Swartz. Read it here.

Aaron Swartz (Image: Wikipedia)

Aaron Swartz (Image: Wikipedia)

Canadian- British blogger, journalist, Cory Doctorow has written a piece oh his death. Doctrow, his friend, wrote: “ Aaron had an unbeatable combination of political insight, technical skill, and intelligence about people and issues. I think he could have revolutionized American (and worldwide) politics. His legacy may still yet do so.”

I met Aaron when he was 14 or 15. He was working on XML stuff (he co-wrote the RSS specification when he was 14) and came to San Francisco often, and would stay with Lisa Rein, a friend of mine who was also an XML person and who took care of him and assured his parents he had adult supervision. In so many ways, he was an adult, even then, with a kind of intense, fast intellect that really made me feel like he was part and parcel of the Internet society, like he belonged in the place where your thoughts are what matter, and not who you are or how old you are.

More here.

American Academic Larry Lessig wrote a piece titled “Prosecutor as bully,” after getting to know of the 26 year old’s death. Why did the government have to characterize him as a felon, as if he were a 9/11 terrorist caught red handed while he was not even close to one? Asks Lessig.

For in the 18 months of negotiations, that was what he was not willing to accept, and so that was the reason he was facing a million dollar trial in April — his wealth bled dry, yet unable to appeal openly to us for the financial help he needed to fund his defense, at least without risking the ire of a district court judge. And so as wrong and misguided and fucking sad as this is, I get how the prospect of this fight, defenseless, made it make sense to this brilliant but troubled boy to end it,” writes Lessig.

Read Lessig’s full post here.

John Schwartz and Robert Mackey of the New York Times writes about his run in with the digital pioneer after he wrote an article for the Times on PACER. Swartz wrote

I liked him. He was about the age of my daughter; I told him that my own father is Aaron Schwartz, so I felt funny talking with him. I then joked that if she hadn’t been in a committed relationship at the time of our interviews, I might have tried to set them up. He smiled awkwardly at my old-guy gaffe.

Full post here.

Wired writes:

We often say, upon the passing of a friend or loved one, that the world is a poorer place for the loss. But with the untimely death of programmer and activist Aaron Swartz, this isn’t just a sentiment; it’s literally true. Worthy, important causes will surface without a champion equal to their measure. Technological problems will go unsolved, or be solved a little less brilliantly than they might have been. And that’s just what we know. The world is robbed of a half-century of all the things we can’t even imagine Aaron would have accomplished with the remainder of his life.

Full story here.

Swartz used to write a blog called Raw Thought where he used to write long essays on many different things. Read the blog here.  Swartz had come to the National Institute of Technology in Calicut, India in 2007 to deliver a talk. Here, he spoke of the need to learn, try, talk and build. His advice at the talk? Be curious, read widely..Say yes to everything..Assume nobody else has any idea what they’re doing either. Read the full talk here.

RIP.

A couple of stories that caught our attention last week are below.

New new world

The Dunbar Number, From the Guru of Social Networks: Bloomberg business week profiles Robin Dunbar, a technophobic Oxford primatologist who became Silicon Valley’s social networking sage.

A little more than 10 years ago, the evolutionary psychologist Robin Dunbar began a study of the Christmas-card-sending habits of the English. This was in the days before online social networks made friends and “likes” as countable as miles on an odometer, and Dunbar wanted a proxy for meaningful social connection. He was curious to see not only how many people a person knew, but also how many people he or she cared about. The best way to find those connections, he decided, was to follow holiday cards. After all, sending them is an investment: You either have to know the address or get it; you have to buy the card or have it made from exactly the right collage of adorable family photos; you have to write something, buy a stamp, and put the envelope in the mail. These are not huge costs, but most people won’t incur them for just anybody.

Read the full story here.

Big picture

Has the ideas machine broken down? asks The Economist. The idea that innovation and new technology have stopped driving growth is getting increasing attention. But it is not well founded, argues the newspaper.

BOOM times are back in Silicon Valley. Office parks along Highway 101 are once again adorned with the insignia of hopeful start-ups. Rents are soaring, as is the demand for fancy vacation homes in resort towns like Lake Tahoe, a sign of fortunes being amassed. The Bay Area was the birthplace of the semiconductor industry and the computer and internet companies that have grown up in its wake. Its wizards provided many of the marvels that make the world feel futuristic, from touch-screen phones to the instantaneous searching of great libraries to the power to pilot a drone thousands of miles away. The revival in its business activity since 2010 suggests progress is motoring on.

Read more here.


Link to full article

Phucking Phablets: Huawei’s New Giant Phone is the Dumbest Thing I’ve Ever Seen

huawei-ascend-mateChinese mobile handset maker Huawei announced some new products at this year’s CES that have been getting a lot of attention. At the center of it all is the Huawei Ascend Mate, a 6.1-inch screen monster that has the dubious honor of being the world’s largest smartphone.

Or does it? At 6.1-inch, does the thing even qualify as a phone? Not according to many tech blogs, which are calling it and other devices like it phablets, a word I hate so much that that is the first and last time I am ever going to type it. Whatever you call it, though, what the hell is this thing actually for? It’s way too big to fit comfortably in your pocket like a phone should, but it’s too small and low resolution to make it a particularly engaging entertainment device. It is essentially the worst of both worlds: big enough to be more awkward than a regular phone, but small enough to be less enjoyable for watching videos or playing games than a regular tablet or a laptop.

The Huawei phones are only being released in China for now, and I hope they fall flat on their 6.1-inch faces. They probably won’t — some people seem to like these gigantic things, like the Samsung Galaxy Note — but I think they represent the laziest kind of design. It’s something we’ve seen everywhere from cars to televisions; when you don’t have any ideas for actually improving the product, just make it bigger. Ugh.

Maybe I just don’t get it. Maybe there’s some reason I haven’t grasped yet that my phone needs a bigger screen, or that my tablet would need a smaller one, if I had a tablet. Perhaps this is better understood as a sort of mobile-hardware Parry expedition, with Huawei bravely taking the lead in exploring the how big a phone can get before it collapses upon itself like a dying star. Perhaps someone can justify this monstrosity (and others like it) to me in the comments. But there are so many interesting things happening in mobile Chinese hardware right now that it’s very difficult to get excited by such an uninspired offering from Huawei.

The post Phucking Phablets: Huawei’s New Giant Phone is the Dumbest Thing I’ve Ever Seen appeared first on Tech in Asia.


Link to full article

The future of smartphones

Expect these new features for your smartphones this year: flexible screen phones, Ubuntu and Firefox OS, or even a smartphone that replaces your car keys.

In this high competitive market, smartphones are just getting better that you cannot resist getting a new one. If you are planning to buy a new smartphone, you should take a look at these cool features that are coming your way.

1.    Flexible Screen

Flexible screensSamsung is planning to bring 5.5 inch flexible screens to their next line of Galaxy phones. They will use organic light-emitting diode (OLED) display technology to replace glass substrate with plastic material. With this technology, the screen is claimed to be unbreakable. So far, Samsung is the frontrunner in developing unbreakable screen.

Following Samsung’s idea, Google and Motorola are currently working on their next ultimate ‘X Phone’, which evokes curiosity from public. According to a Wall Street Journal report that broke the story, they were also looking at a flexible screen. Most probably they aim to take on the future versions of the Galaxy or iPhone.

Meanwhile, Apple is preparing in-cell touch display technology for its coming iPhone 5S. This technology offers better touch sensitivity with minimized thickness. This will make the phone much thinner than before.

2.    New Operating System

Ubuntu phoneUbuntu, a popular indie operating system for PCs is making its way to smartphones. Like Android, it is based on Linux and will be available as an open-sourced operating system. Currently, there are already four major mobile operating systems: iOS, Android, BlackBerry and Windows. It will be interesting to see how Ubuntu competes with the other platforms.

Ubuntu is not the only one who will raise its flag in 2013. There is Tizen, an open-sourced system, which is also based on Linux. The difference is, Tizen is not only meant for phones and tablets, but also for multimedia devices in cars, television, etc.

Firefox phoneFirefox open-sourced system is also moving towards smartphones. This operating system is developed using HTML 5 technology. To encourage developers to create applications on their platform, they have designed an app store called Firefox Marketplace.

3.    Say goodbye to car keys

phone as car keysHyundai is working to develop an embedded NFC tag that allows you to open your car, start the engine and link up to the touchscreen with a simple swipe. With this new technology, you don’t have to worry about forgetting where you put your car key. How interesting is that? Nevertheless, this technology will not be available this year. It is predicted to be launched in 2015.

About the author

Sandra is a technology enthusiast and she is passionate about the industry. After graduating from University of South Australia, Sandra gained an experience in mobile VAS in Malaysia before coming back to Jakarta. She also served as a Secretariat in Malaysian Mobile Content Providers Association (MMCP) back then. Apart from that, she has the experience in mobile game in Indonesia, Australia and New Zealand. Sandra enjoys reading a book and chill out at nice cafe accompanied by good coffee and she likes meeting new people.

Image Credits: Hongkiat

The post The future of smartphones appeared first on e27.


Link to full article

The future of smartphones

Expect these new features for your smartphones this year: flexible screen phones, Ubuntu and Firefox OS, or even a smartphone that replaces your car keys.

In this high competitive market, smartphones are just getting better that you cannot resist getting a new one. If you are planning to buy a new smartphone, you should take a look at these cool features that are coming your way.

1.    Flexible Screen

Flexible screensSamsung is planning to bring 5.5 inch flexible screens to their next line of Galaxy phones. They will use organic light-emitting diode (OLED) display technology to replace glass substrate with plastic material. With this technology, the screen is claimed to be unbreakable. So far, Samsung is the frontrunner in developing unbreakable screen.

Following Samsung’s idea, Google and Motorola are currently working on their next ultimate ‘X Phone’, which evokes curiosity from public. According to a Wall Street Journal report that broke the story, they were also looking at a flexible screen. Most probably they aim to take on the future versions of the Galaxy or iPhone.

Meanwhile, Apple is preparing in-cell touch display technology for its coming iPhone 5S. This technology offers better touch sensitivity with minimized thickness. This will make the phone much thinner than before.

2.    New Operating System

Ubuntu phoneUbuntu, a popular indie operating system for PCs is making its way to smartphones. Like Android, it is based on Linux and will be available as an open-sourced operating system. Currently, there are already four major mobile operating systems: iOS, Android, BlackBerry and Windows. It will be interesting to see how Ubuntu competes with the other platforms.

Ubuntu is not the only one who will raise its flag in 2013. There is Tizen, an open-sourced system, which is also based on Linux. The difference is, Tizen is not only meant for phones and tablets, but also for multimedia devices in cars, television, etc.

Firefox phoneFirefox open-sourced system is also moving towards smartphones. This operating system is developed using HTML 5 technology. To encourage developers to create applications on their platform, they have designed an app store called Firefox Marketplace.

3.    Say goodbye to car keys

phone as car keysHyundai is working to develop an embedded NFC tag that allows you to open your car, start the engine and link up to the touchscreen with a simple swipe. With this new technology, you don’t have to worry about forgetting where you put your car key. How interesting is that? Nevertheless, this technology will not be available this year. It is predicted to be launched in 2015.

About the author

Sandra is a technology enthusiast and she is passionate about the industry. After graduating from University of South Australia, Sandra gained an experience in mobile VAS in Malaysia before coming back to Jakarta. She also served as a Secretariat in Malaysian Mobile Content Providers Association (MMCP) back then. Apart from that, she has the experience in mobile game in Indonesia, Australia and New Zealand. Sandra enjoys reading a book and chill out at nice cafe accompanied by good coffee and she likes meeting new people.

Image Credits: Hongkiat

The post The future of smartphones appeared first on e27.


Link to full article

Indonesian online food ordering service Klik Eat raises funds from Japanese firm

Klik Eat

Klik Eat has announced yesterday that it has received an investment from Yume no Machi, a JASDAQ-listed Japanese firm that operates online food ordering service demae-can.com, which lists more than 11,200 restaurants in Japan. Terms of the deal were undisclosed.

Following this investment, Rie Nakamura, president of Yume no Machi, and Masateru Kaneko, its Financial Accounting Manager, will join Klik Eat’s board of directors. The founders, Michael Saputra, Andrew Pangestan and Willy Haryanto, will continue to assume control of the site.

Launched in January 2012, Klik Eat enables customers to order food online, by phone, or using instant messaging services. So far, it has sent IDR 1.8B (USD 185K) to its 175 restaurant partners in the span of a year.

One of Klik Eat’s competitors is FoodPanda, a well-funded food ordering service by Rocket Internet that operates in 9 countries in Asia. Room Service Deliveries is also a major player: It operates in Indonesia, Malaysia and Singapore, and recently merged with Dealguru to consolidate its services.

Japanese firms have been actively investing in Southeast Asia in 2012, and it looks like this trend is set to continue this year. GREE Ventures, GMO Venture Partners, CyberAgent Ventures, and Global Brain are just some of the companies that have made advancements into the region.

The post Indonesian online food ordering service Klik Eat raises funds from Japanese firm appeared first on SGE.


Link to full article

Economics of Perception

Economics is not a science. Most of it is in people’s heads.
Link to full article

The Last Free Original Literature Site of Cloudary Begins Charging Readers

 

img:rongshuxia.com

Rongshuxia, an online literature site under Shanda’s Cloudary, announced to charge for content at the end of 2012. Hence no literature site of Cloudary’s offers content totally for free.

Other revenue-generating literature providers under Cloudary have four revenue sources, paid content, print book sales, copyright licensing and online advertising. Rongshuxia hardly made any revenue until September 2011 by publishing print books and selling content for film adaptation. It was then the site became capable of sharing revenues with authors – 80% of print book sales and 50% of content licensing fees go to authors. So far it has published over four hundred print books and sold over twenty works for film adaptation.

Before making a profit, the site plans to spend more money to improve the charging and revenue-sharing systems in 2013. The management want to make the charging system slightly different from the one their sister sites are using, for the realistic theme of the works on the site works differently for the audience from other novels sites’. Rongshuxia will set prices based on titles or roll out monthly subscriptions so that authors won’t be motivated to make works longer and longer – most other sites set prices based on Chinese characters that the longer a work the more authors and platform owners can earn.

Founded in 1997, Rongshuxia was one of the earliest literature websites and longest operating ones in China. The site was in trouble before Cloudary took controlling stake in it in 2009. It took about two years to re-gain some traction and began monetizing content in 2011.

Zhang Enchao, its general manager, believes realistic theme of the site fits in well with film adaption and print sales. Also the site hopes to make some revenue from mobile reading through the partnership its parent company reached with telecom operators.

Cloudary, the parent company of Rongshuxia, is the absolute online original literature leader in China. Its six original literature sites totaled 1.6 million authors and 6 million titles as of March 31, 2012, according to its F-1 with SEC.  Subsidiary companies were set up to help monetize its content, marketing content, publishing print books, selling content for film adaption, etc. It plans to go public on the New York Stock Exchange and the exact time is reportedly set for April 2013.

Related posts:

  1. Cloudary IPO reportedly set for April 2013
  2. Cloudary Corp Loses US$ 2.19M In First Half 2011
  3. Shanda Literature Will Go IPO This Month


Link to full article

360buy CEO Internal Talk: 60B Sales in 2012, Profitable This Q4

Liu Qiangdong, founder and CEO of 360buy, delivered an internal talk at the giant etailer’s annual meeting, defining the new year of 2013 as a year of revitalization and rehabilitation and point out self-operated ecommerce, open service and financing as its new directions to be headed for. According to him, the online virtual shopping mall pulled in RMB 60 billion in sales in 2012. He also said that he personally believed the company would be turning a profit by the fourth quarter of this year.

We did a synopsis of his talk below:

Revitalization

The keywords for 360buy in 2013, would be Revitalization and Rehabilitation, to right the wrongs, to invest into future, to expand rationaly and to cease inappropriate businesses.

1. Right the wrongs. Deep-rooted problems inevitably occurred along with 360buy’s fast-paced growth over the past almost 10 years. In 2013, 360buy plans to solve these problems and paves way for a smooth development in the future.

2. Invest into future. 360buy would be keeping investing into businesses of strategic importance though they’re not churning out real money in the near future. Even though these businesses are in red. 360buy invests into future growth.

3. Expand rationally. 360buy intends to incubate new business in the field of data and finance, and more business representing future trend would be touched in 2013.

4. Cease inappropriate businesses. Businesses without future would be shut down, be it profitable for the time being or not.

360buy, aka Jingdong Mall launched ebook effort last year in an aim to diversify offerings and revenue sources

 

Three New Directions

In addition to the thoughts for the past, Liu also demonstrated new directions that the company would be heading towards.

1. Self-operated e-commerce business. 360buy’s operating model differs from Taobao in that it not only providing information but also serving supply chain service, right from the gate of factories to the door of consumers. So the company would keep investing in technologies and its logistics arms as well as establishing a modern warehousing system. 360buy would bring value to our customers and partners by scaling up our supply chain services across the board.

2. Open service. By upgrading its warehousing system, 360buy has sufficient capacity to provide warehouse and delivery service to partnerts. It is expected that by 2015 20% of the platform’s core partners would be accounting for a combined 80% of total sales on the website, while most of merchants reside on the platform would use 360buy’s warehousing service. It’s cheaper and more efficient. Afterwards, 360buy would also be opening other services like after-sale, call center, data and payment solutions to 3rd parties to grow a comprehensive open platform.

3. Data-driven financing service. In 2012, 36obuy bought ChinaBank Payments. Payment currently is just a small portion of 360buy’s financing service in the planning. In 2014, 360buy would set up a dedicated financing company, offering up various products to clients in need. The transaction data generated on the website could be well leveraged to guide its financing services.

 

Related posts:

  1. 360buy Denied IPO Rumor
  2. 360Buy to Establish A Financial Company in 2014
  3. 360buy’s Eight Profit Strategies


Link to full article

Ctrip & Elong Continue Fierce Price War

We have reported that Ctrip and Elong lost money over a string of price wars last year. Now we know for a fact, both are willing to shed more blood in order to bludgeon the other. According to Tang Lan, VP of CtripWhether, Ctrip would cease fire only on one condition: Elong must do it first.

Mr. Tan revealed that while Ctrip knows that the price war is making both parties worse off, it has also benefited the company, albeit at a steep price. First of all, both Ctrip and Elong have gained market share, if not profit. Since the war begun, Ctrip and Elong’s market share keep expanding, according to OTA market share report in Q3 2012 from iResearch. Attracted by the low price, new users are flocking to Ctrip, and the user base is growing at a faster pace than 2011. The marginal effect of this expansion is allowing Ctrip to demonstrate its advantage in products, service and technology .

The battlefield of the previous year has been mainly concentrated in hotel booking services. But Elong has claimed that the battle might extend to flight booking services. This hasn’t concern Ctrip much, however. Mr. Tang claims that Elong’s market share in regard to flight booking services is only a tenth of Ctrip’s, so Ctrip may simply ignore Elong’s provocation on this front.

the online ad reads “big sale, daily and monthly”

 

Related posts:

  1. Ctrip And Elong Losing Money over Price War
  2. Rumor, Jack Ma Wants to Buy Ctrip
  3. Ctrip Liang Jianzhang:We’re not Giving Up Commission Model


Link to full article

Exclusive: FashionandYou in merger talks with Pepperfry. Sign of things to come.

Gurgaon based online retailer Fashionandyou owned by the Smile Group is in advanced talks for a possible merger with Pepperfry, the Mumbai based e-commerce marketplace backed by Norwest Venture Partners, according to top sources.fashionAndYou

The merger between FashionandYou and Pepperfry, if it goes through, this will set the ball rolling for the anticipated consolidation waiting to happen in the $14 billion e-commerce industry in India.

In August last year, Fashionandyou which had raised a total over $48 million from Norwest Venture Partners and Intel Capital, had acquired online retailer UrbanTouch for $30 million.

“Fashionandyou has been talking to three different ecommerce companies at the moment, however Pepperfry seems to have strong chance,” another source in Fashionandyou who did not want to be named said.

On Quora, there has been talk about how Norwest Venture Partner (NVP), which is also an investor in Pepperfry is leading the drive to merge the two companies and an announcement is expected in the third week of January.pepperfry

Importantly, there are reports of internal conflict between Smile group founder Harish Bahl & his core team and Abhishek Goyal. This has led investors in FashionandYou to bring in Ambareesh Murthy from Pepperfry, ex eBay India head to lead Fashionandyou.

Launched in January 2012 Pepperfry had secured $5mn from Norwest Venture Partners. At the time of launch Pepperfry offered a range of 25,000+ pocket happy lifestyle products across multiple categories such as clothing, furniture and home décor, precious and Fashion Jewellery.

Earlier NextBigWhat had reported about a “revolt” in Fashionandyou against Abhishek Goyal. The Gurgaon based flash sale portal has been inflicted by differences at the top level. In August last year, Fashionandyou witnessed the exit of Pearl Uppal, co-founder and then CEO of the company.

After Pearl Uppal, the Smile Group saw exit of Gaurav Kacharu (Dealsandyou), including VSSK Prasad (co-founder & Director B2B , bestylish) and Aneesh Nair (Group CTO ecommerce).

Read: Harish Bahl UnPluggd: All you wanted to know about the Smile group exit controversy and the road ahead)

VCs Vs. Ecommerce Portfolio

For Indian ecommerce space, this news has been more than obvious following the unprecedented bubble cum euphoria amongst VCs for ecommerce. The recent report focused on ecommerce investment pointed out that inventory led horizontal players may require $200 million to get to profitability, others (like marketplace) may require $80-100 million. Estimated 70-80% of ecommerce companies are on life support and in dire need of funds.

Recently, we (exclusively) reported about PlaygroundOnline and Sporsnest merging together and the combined entity raised funding from Blume Ventures.

Currently, Series A is almost non-existent in ecommerce space and there is a series B drought for ecommerce companies. Only 30% funded eCommerce companies have managed to raise series B and higher Consumer acquisition cost further inflicting eCommerce companies with negative margin.  It is unlikely for investors having eCommerce investment in portfolio to fund new ecommerce ventures.

According to multiple sources, more than 6 ecommerce companies including Pepperfry, MyDala, Dealsandyou amongst others are talking with each other for possible synergies.

As profits continue to elude ecommerce players, Venture Capitalists have adopted the bridge financial formula to give some internal funding in hope that venture will able to raise some money from other investors, an internet analyst told NextBigWhat.

Sign of things to come? Of a maturing ecosystem?

Also see: Exclusive: Flipkart to launch marketplace by March (Details)


Link to full article

Tech in Asia: Our Picks for News of the Week [Jan. 12]

This week was a blockbuster, with a series of explosive news stories out of China dominating the choices from six of our bloggers this week.

Rick’s pick: Apple’s Tim Cook visits China Mobile HQ

This news in itself isn’t all that huge. I mean, Cook’s visit on Thursday is an indication that perhaps China Mobile and Apple can soon iron out a deal that would finally bring the iPhone to China’s largest mobile carrier. But then if you consider that Kaoru Kato, the CEO of Japan’s largest carrier NTT Docomo, was suddenly talking about his interest in the iPhone on the very next day, then that might suggest that Cook stopped in Japan to speak with Docomo as well.


Willis’ pick: SalingSilang is shutting down

In a word: Sad. That’s the cruel fact for startups, and the high failure rate applies even to experienced entrepreneurs.


Minh’s pick: Meet mRobo, the Vietnam-made dancing robot that wowed CES [VIDEO]

A Vietnamese robot? Yeah. My vote this week is definitely for this. CES was also big in the news in the past week, so to see a Vietnamese company represented at CES – revealing a market that is more technically advanced and savvy than some would think – is encouraging. It’s a change from the usual e-commerce and social media clones in the country.


Vanessa’s pick: Tencent responds in case of apparent WeChat censorship

When our editor Steven first wrote that WeChat app was censoring users globally, the first thing that came to mind was how can Tencent still look to global expansion when it is bound by Chinese laws and cultural practices? It could possibly become a drawback for many international WeChat users, causing them to lose faith, and even switching to a different messaging service.


Charlie’s pick: Weibo celebrities like Kaifu Lee interrogated by police

This is technically a rumor, relating to how numerous public figures posted messages of support for the outspoken Chinese magazine Southern Weekend on their Weibo pages. But it’s one of those rumors that is definitely true, it’s just impossible to confirm officially. It’s also big news, as the people being talked to by State Security aren’t dissidents, they’re tech gurus, pop singers, and other luminaries.


Steven’s pick: Finally, China’s Sina Weibo rolls out partial English interface

Ending on a more hopeful note, the Chinese social network Sina Weibo rolled out the first part of its English-language interface on its main website. Sina told us that this is aimed at expansion into Southeast Asia. But after the WeChat incident later in the week (see the story that Vanessa picked, above), you have to wonder what chances the highly-restricted Weibo has in countries that have different expectations of free speech.


Thanks for dropping by again this week, folks! For other ways of reading us, perhaps try our tailored RSS feeds, or find us within the Flipboard or Google Currents mobile apps.

The post Tech in Asia: Our Picks for News of the Week [Jan. 12] appeared first on Tech in Asia.


Link to full article

7 reasons why startups still need SEO

[Editorial notes: Lately, there have been debates over social vs search and while Facebook and Twitter lead the social business, it’s way too early to neglect the search business. Pratik Dholakiya, the lead SEO and Marketing guy at E2M solutions writes why search engine optimization (SEO) is important. ]

SEO-SMOFor a startup to succeed, it needs to get the word out, but advertisements and marketing campaigns can be very expensive. A brand new business can’t waste resources on marketing: it needs to focus most of its energy on its core products and services. Search engine optimization allows you to focus your resources on targeted customers only, and it does so with cumulative benefits, so that the cost-per-conversion gets lower over time. Here are 7 reasons your Indian startup should take advantage of this opportunity.

1. The Online Indian Presence is Growing

According to research by ComScore, India had the fastest growing online market between July of 2011 and July of 2012. This was a growth from 44.5 million users to 62.6 million users. This was a staggering growth of 41 percent, a huge shift in a short period of time.

Furthermore, this is only a measure of the Indians who use internet at work or home. Ten percent of India’s population, 124.7 million people, went online in July of 2012.

Most of this growth is coming from young users, who are of course also the early adopters and the ones who are most likely to get excited about startups, new products, and so on. Seventy-five percent of India’s online users are aged 35 or younger. This means that for the next several years, India will have the youngest online audience in the world. Since the young are the trendsetters, this is good news for Indian startups.

In addition, as many as 3 out of 5 internet users in India visit online retail sites. That’s 75 million people per month who are buying things online.

2. SEO Helps You Get Found by Your Target Customers Easily

ComScore also reports that 91.5 percent of Indians who use the internet use search engines. This is the easiest way for them to find information online. Unlike television and other traditional media, when a user performs a search, they are looking for something very specific.

By understanding exactly what they are searching for, you can reach your precise target audience. By meeting the specific need of their search query, you will make an impression on them and they will be much more likely to make a purchase.

Compare this with an ad in the newspaper, where readers are not specifically looking for your products or services, and you have to go out of your way to convince them to be interested.

3. SEO Offers a Tremendous Branding Opportunity

Since the percentage of Indians who use internet is relatively low, most businesses are ignorant of the opportunities, and there is a tremendous opportunity for you to take advantage of this. The market hasn’t been saturated, so you can stake your claim early, making an impression before online activity becomes mainstream.

What many fail to realize is that the people who use internet are the trendsetters. They are the young, wealthy, early adopters who determine what will become popular in the coming years. If you make a good impression on them, you will solidify your reputation’s future.

4. SEO Provides Higher, Longer-Term ROI Than Other Internet Marketing Channels

While the profits from online display ads and search engine ads are immediate, the return on your investment is generally lower than it is for SEO. This is because you need to keep paying for the advertisements in order to keep earning a profit.

It’s true that SEO is best as an ongoing effort that you continue to invest in, but unlike advertisements, the impact is cumulative. The very second you stop paying for display ads, you will stop seeing traffic. If you stop investing in SEO, on the other hand, you will continue to see results for years to come, with only slight declines in your exposure and traffic.

The more you invest in the SEO of your site, the less effort it takes for each of your new pages to rank. This process continues until you are virtually guaranteed growth in your number of visitors each month with each new page on your site.

5. SEO Builds Trust and Credibility

Most internet users know that advertisements are paid for and don’t necessarily say anything about the quality of your brand. They tend to trust the organic results more, the search results that appear because they are relevant and talked about frequently on the web.

In order to make SEO work effectively for the long term, you need to build relationships with online influencers with trust and credibility of their own, so there is an inherent implication. You will naturally build trust with the online community the more you invest in an SEO strategy.

6. SEO Takes Your Visibility Global

With SEO it’s possible to earn the respect of the global online community, which takes your exposure much larger than your local community. This dramatically opens up the potential number of leads, and allows you to target much more specific needs in order to reach more targeted visitors.

7. SEO Drives Offline Sales

Increasingly, Indians are using the internet to find local businesses. Studies have shown that, globally, a quarter of the searches on Google have local intent. That means that a quarter of the time somebody searches for something online, their ultimate goal isn’t a place online, it’s a place nearby that they can visit.

These types of searches also trigger inserts in the search results with directions, phone numbers, and other local information. But your startup won’t show up in these results if the SEO isn’t in place to make it happen.

Conclusion

The internet presents a tremendous opportunity to startups by letting them target only the most promising customers without wasting resources on those who won’t be interested. It allows you to build relationships with influencers that you can continue to take advantage from in the long term, and these benefits only grow cumulatively as your branding and exposure reach new heights.

Author Bio: Pratik Dholakiya is the Lead SEO and VP of Marketing at E2M Solutions, a full service internet marketing company. You can stay in touch with him through Twitter @DholakiyaPratik.


Link to full article

Consumer Behavior: How to create tomorrow’s consumers

Early AdopterIf you want to create the future of a market, look to the consumer behavior of early adopters, and test for what people don’t want.

User Experience design has been a hot topic over recent years, but it has an Achilles Heal that many overlook. Are you paying attention to the behaviour of lead consumers? In Clayton Christensen’s The Innovators Dilemma, this is a basic flaw of incumbents. Successful mainstream organizations have an established customer bases, most of whom are reasonably satisfied with the current product or service. Unfortunately, however, customers for firms serving the mass market, the offerings has ‘crossed the chasm’ and have largely of middle-of-the-road needs(Crossing The Chasm, Geoffrey Moore). These markets are not ‘lead users’ or early adopters, users who today want new solutions to leading-edge needs beyond the mainstream products or services on offer. These ‘lead users’ are often push the boundaries of current solutions.

Over the past decade we’ve seen multiple incumbents fall victim to living in naivety, as disruptive players transform entire markets in short periods of time. Incumbent displacement has happened so often that established firms are well aware of the potential for disruption. But it is hard to advise precisely what to do about it. Or is it?

Incumbents traditionally engage in an audience of validation, allowing them to prove they are right. While most of the modern disruptors look to invalidate assumptions amongst early adopter markets, thus quickly ruling out adoption risks. This gives disruptors a clear advantage, as they gain greater clarity on the future mainstream behaviours, preferences and choices of consumers. Such analysis and testing is done using one of Kotler‘s tools, the Black Box Model. A “black box” is a construct in psychology used to explain the unexplained. We can observe certain aspects of the process, but not the actual thought process and how it leads to action.

The parts that we can observe are what happens outside the mind. We can observe the outside forces acting upon a person and how the person responds as a result. The step in between is the “black box” of Consumer Behavior.

Consumer behavior is a fairly broad marketing term that essentially seeks to answer the question of why consumers act the way they do. If we can study and understand what makes people tick, we can better tailor our marketing messages to their wants and needs, even predict where they shift.

The Black Box Model (Kotler, 2004) is related to the black box theory of behaviorism, where the focus is not set on the processes inside a consumer, but the relation between the stimuli and the response of the consumer. Even Eric Ries’ Lean Startup has strong elements of Black Box models, as it aims to test the unknown, unseen, focusing on the early adopter market to find an appropriate customer, problem and solution fit. By engaging this audience to invalid assumptions, innovators can fairly efficiently ‘create the future.’

So why is such a testing approach not more common? The answer lies in the decision framework of incumbents, which aims to only justify an assumed solution, usually lead by numbers sourced from existing mainstream markets. A weak place to find trends of future behaviours.

“If you want to create the future of a market, look to the consumer behavior of early adopters.”

If you want to create the future of a market, look to the early adopters. They are usually the individuals that play around with stuff even if it’s not very good, giving you valuable feedback into the viability of your product or service. Enabling the accelerated maturity, and eventual user traction and growth. Essentially, you’re looking for the minimum set of features needed to learn from your early adopters because you want to learn early what users want and don’t want. Limiting time and energy spent on products that no one really wants.

This post was originally published on scottebales.com as “Consumer Behavior: Creating The Future

The post Consumer Behavior: How to create tomorrow’s consumers appeared first on e27.


Link to full article