Following a recent partnership between Komli Media and Twitter, the expansion of Twitter’s promoted products suite of advertising products are now available to marketers in Singapore, Malaysia, Indonesia, Thailand and the Philippines. Komli Media is a media technology company with solutions across display, mobile, video, social, search and data for advertisers, agencies, and publishers.
Twitter has earlier launched its advertising products in Indonesia. The ad products include promoted tweets, promoted trends and promoted accounts, which Indonesian companies can now utilise to increase exposure and brand participation. Ads respond to interest from marketers who want to use Twitter’s Promoted Products to build their businesses and connect with consumers. Working with Komli and its management team gives Twitter a strong partner with a footprint throughout the region.
The products are delivered through Twitter’s own channels, such as the main website, the mobile website, Twitter owned TweetDeck, Twitter’s own mobile apps and a few number of third party apps including Hootsuite. Indonesia’s largest mobile carrier Telkomsel is the first Indonesian client which will be delivering advertising through Twitter. Twitters’ advertising platform gives companies access and exposure to 200 million users worldwide which might lead them to meaningful conversation, real-time feedback, leads and deals.
The features were officially announced as being available in 50 countries in June 2012. Rao revealed that Asia accounts for 21% of its user base (70 percent accounts inside the U.S.) — with Southeast Asia is the fastest growing region. Indonesians are among the top five most active Twitter users in the world. This also explains the advertising efforts in the country.
During the launch event, one particular brand campaign showcased was for Mercedes Benz UK, which started in Fall of 2012. The campaign offered Twitter users chance to decide on a new series of TV commercials. Mercedes Benz also engages Twitter users by encouraging them to submit their suggestions on how the TV ad storyline should progress through the #YOUDRIVE hashtag.
e27′s Winnie Nelson contributed to this article.
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